Klue

Chili Piper recently relaunched with a new category name and new products 🌶️👀 Their competitive landscape is now wide open in the new 'Demand Conversion' category. It's an exciting move that has our compete sense tingling 🕸️ Swipe to learn more about this spiced up move from the Chili folks 👉

We’ve been thinking about it… and we’ve been workin' on it and we think it’s time. It’s time for some more ☕️ & 🏆 Stay tuned next week for our big announcement 👀

🍎 Product marketing lessons from Apple's iconic 'Welcome' ad! Plus: - Proton takes on Google Docs with privacy-first document editor - How to build an Internet brand with the We’re Not Marketers podcast - Muck Rack, Dice, and Mission Cloud are hiring! - And more!

How do you engage your stakeholders so they share competitive intelligence with you? There’s many ways: create a slack channel, start a digest so they can see the value of the intel, shout them out when they do share intel, etc. But one of the most creative ways we’ve seen is to CHALLENGE people on your team to share something for your next digest. Your digest is going out to everyone, so it puts a spotlight on the people you challenge in a public and fun way. We’ve seen a massive increase in intel sharing since this was done in our digest It’s one of the ways Hunter keeps levelling up how Klue uses Klue at Klue 💪 And also… bragging rights when you share the best piece of intel of the week 😆

This sentence might be lost on the Gen Z audience... Atari bought Intellivision 🕹️ In an amazingly nostalgic competitive play, the two (once) dominating video game giants plan to merge with this acquisition. It's been 45 years since either of the companies have been... relevant... and it's put an end to the original console wars. Atari doesn't plan to compete with Xbox or Playstation in the CURRENT console war with games like Pac-Man, Space Invaders and Asteroids 👾 But it's an example of a company making a competitive play in an increasingly saturated market. What other moves have you seen in crowded industries like this? Let us know in the comments 👇

Hunter is the person at Klue that uses Klue… and he’s annoyed. He knows he needs to hear straight from the buyer, so he uses tools like Gong to listen to sales calls. But the notification noise is too much. And relying on your sales teams to share every piece of intel just isn’t, well, reliable. Things slip through the cracks. It’s like your dirty CRM all over again. It’s why we built our Gong X Klue integration so you can: - Know which competitive deals you should prioritize with support based on data - Add Gong snippets to your battlecards - Access Klue battlecards in Gong Engage ... and much more Hunter = not annoyed anymore. And we like that. Learn more at klue.com/gong-integration

Last week we had everyone in the office and let's just say... It was the absolute best. Ideas being thrown around, lunches with friends that hadn't seen each other in a while, bike rides around Stanley Park, scavenger hunts, sprints, brainstorms- WE COULD GO ON It's the most exhilarating feeling having everyone together under one roof planning the future of Klue 💪 And Jason Smith shared exactly how we were feeling - it's so amazing seeing so many amazing people together 💜 it's as simple as that

LOOK MA WE MADE IT Sure, you have your 100 gazillion trillion followers and yes that's amazing... But we feel special hitting our lovely little 25k followers over the weekend Meeting so many people from our community on this journey has been the best part of this growth 💜 We love being able to talk to you through this screen and to hear from you through this screen in the comments section Here's to 25k more 🍻 (or a gazillion trillion, that would be nice too)

H/t Patrick Wall for this gold 🤣 Even goalkeepers need competitive intel… (Let’s just hope they don’t keep neglecting the people trying to score goals too 🫣)

Ketchup seasoning. Beefless bulgogi. Chile dried mangoes. Trader Joe's is best known for offering unique products you cannot get at any other grocery store. But that's only a small part of their bigger competitive strategy to stand out within a highly commoditized market. We dug into what they are, PLUS: 👋 Why talking to your competitors is a good thing 🛋 VRBO's anti-AirBnB campaign 🎯 How to nail your first 30 days as a PMM