The Seven—Northeastern Ontario Tourism

A large part of our strategy with our new brand is appealing to millennials - and staying on top of trends is key. Keep your eyes open on the Gardiner and 401 in Toronto for the fall travel planning season!

Our new cycling ads, promoting the great work our urban and regional partners have done in building the bicycle network in Northeastern Ontario, are out in the wild! You'll find them all over the socials, and in a couple of niche online publications. Tourism North Bay Destination Northern Ontario

If you're around Yonge and Dundas square in Toronto in the next couple weeks - look up! You should see our new digital ad towering above you - and clearly proclaiming; The Seven is the antidote to The Six (but it’s also so much more!) www.theseven.ca Destination Northern Ontario Destination Ontario Destination Canada

If you're around Yonge and Dundas square in Toronto in the next couple weeks - look up! You should see our new digital ad towering above you - and clearly proclaiming; The Seven is the antidote to The Six (but it’s also so much more!) www.theseven.ca Destination Northern Ontario Destination Ontario Destination Canada

If you're around Yonge and Dundas square in Toronto in the next couple weeks - look up! You should see our new digital ad towering above you - and clearly proclaiming; The Seven is the antidote to The Six (but it’s also so much more!) www.theseven.ca Destination Northern Ontario Destination Ontario Destination Canada

We've got some traditional media entering the market now - if you're on the 401 near Pearson, or stuck in traffic on the Gardiner in the first two weeks of June, look up! You'll see our new billboards! And check out Horizons and Canada Travel magazine inserts in your favourite papers - you'll see our beautiful new print ads (designed by our agency The New Business) that showcase how there's nowhere quite like The Seven! 🌲

This past year we built several itineraries - this one is a 700km road trip, all focused on the amazing food scene in The Seven. Although Thornloe Cheese is currently closed...there's always a glimmer of hope, so we've left it in. But you'll see, there's truly some amazing eats in The Seven!

The Seven came from a place of values - what does the next generation of visitors to Northeastern Ontario want to see, hear and feel when they travel here? This is what we came to - and yes, it's no mistake there are Seven of them. Embrace Inclusivity and Celebrate Diversity Cherish The Past and Enjoy Nostalgia Promote Positivity and Self-Care Value Authenticity: Be Unfiltered and Unpolished Ensure Access to Nature and the Peace it Brings Create a Welcoming Space for All Generations Be the Escape from the Urban Grind All our work - in product development, business support and marketing - stems from these values.

This past year we embarked on a new strategy for content development. While search and ads are still important, educational and entertaining social content made by real people who aligned with our brand values came to the forefront. Check out one of our favourites- “What if you actually liked winter?” Thanks to Jessie Stones at The New Business for helping up bring this strategy to life! We’ll be talking more about our brand values in the coming weeks - stay tuned!

Happy tourism week! This past year we embarked on the next phase of our rebranding - from Northeastern Ontario to The Seven. Part our strategy to reach new visitors in a younger demographic has been to engage content creators to showcase our home. We’ll be sharing some of those reels here over the next few weeks. Tourism is the engine! Tourism Industry Association of Canada Tourism Industry Association of Ontario Destination Northern Ontario Destination Ontario https://lnkd.in/gVUcK9wx