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Plastic water bottles might cause dementia... Liquid Death’s response? Sell kegs to pregnant women. Yes, really. This week, the internet exploded with two stories: 👉 A new study linking microplastics in bottled water to cognitive decline 👉 Liquid Death launching "Kegs for Pregs"—a 5L mini keg for expectant moms Fear meets humor. Health panic meets brand stunt. So we asked OneCliq: What’s the public really saying? 🔍 We scanned real conversations... And what we found says a lot about trust, fear, and modern marketing. Here’s what people are thinking (and feeling) right now👇 - 61% of comments express negative sentiment about microplastics in water and food - Commenters fear cognitive damage: “Our brains are now 0.4% plastic by mass…” - 23% of threads connect the issue to capitalism & corporate neglect - Liquid Death’s campaign? Mixed reactions, some love the humor, others call it “tone-deaf” - There's rising demand for systemic change and sustainable packaging In short? People are spiraling about plastic. And brands are walking a tightrope between edgy and unethical. #ConsumerInsights #BrandStrategy #LiquidDeath #MarketingTrends #OneCliq

We’re living in an era where computers are evolving into companions. I’ve been saying this for a while – back when it sounded even crazier than it does now. But last week, at this event “I’m Feeling Lucky - AI That Markets Itself” (hosted by OpenSesame at Google), this idea felt more real than ever. The event focused on the mind-bending impact AI Agents will bring this year. And just hours before, OpenAI announced updates that make building agentic workflows easier than ever - timing couldn’t have been better. Agents are the next big step in GenAI’s evolution. Now, computers don’t just intelligently chat – they can take action. They can use tools, complete complex tasks, and automate the work that slows us down. That means more time for the high-value, creative, and strategic stuff that really matters. So why is there still hesitance? I think people are afraid. Change is uncomfortable, especially at a neck-breaking pace. But here are two key takeaways from the event that helped me put this into perspective: 1. Standing still is falling behind.  2. GenAI isn’t just a tool – it’s a partner. On that last note, my inner Marvel nerd wants you to think about how JARVIS made Iron Man faster, smarter, and better at his job – gave him an edge that let him operate at an unimaginable level. That’s the opportunity I see in front of us. This technology has the ability to enhance how we think and create in ways we’ve never seen before. So lean into the discomfort. Learn. Adapt to this new world. Because just like the internet, AI isn’t going anywhere—except *everywhere*. So... how does this make you feel? Are you concerned, excited, a bit of both? And how are you using GenAI to elevate yourself to new heights? I wanna know. 👇 Also huge shoutout to all of the speakers and hosts that made this event amazing – I learned so much and am grateful for the chance to contribute. Jai Mansukhani Anthony Azrak Daniel Nieto Ashley Nandan Mallika Malhotra Iuri Castelo Aaqib Azeem Neha Bokhari Peter Gokhshteyn Nick Lebesis Nathan Knight OneCliq.io Dreamwell AI Boardy Tempo (YC S23) Google for Startups P.s. Aaqib did a live demo of Gemini that I will never forget. IYKYK 😂 #GenAI #FutureOfWork #AIAgents #MarketingTechnology #GoogleForStartups

CIX Summit we’re coming for you! OneCliq.io co-founder Tanika McLeod is taking the stage at Canada’s biggest startup & investment event on March 26 in Toronto powered by @ElevateTechCA. Trust us, this one’s worth your calendar slot. Funding before VC? Yes, it’s possible. Before venture capital comes into play, smart founders are using SPVs (Special Purpose Vehicles) to raise early-stage capital, attract strategic investors, and keep control of their cap table. At CIX, Tanika will break down: - How SPVs work & why they change the game - How to bring in key investors without overcomplicating your round - Real-world case studies on founders who leveled up before VC If you’re building, fundraising, or just tired of waiting for a yes, this is a session you can’t afford to miss. 🔗 Get your ticket now! See you at #CIXSummit! Black Founders Network YSpace, York University

Has a blast moderating a panel at yesterday's Google x OpenSesame event! The best part? I got to spend time with an incredible group of panelist discussing AI Agents, emerging UX/UI patterns, governance mechanisms, and A2A flows. Thanks to everyone who made it out! Credits: Jai Mansukhani - OpenSesame Anthony Azrak - OpenSesame Ashley Nandan - Google Tanika McLeod - OneCliq.io Neha Bokhari - Dreamwell AI Peter Gokhshteyn - Tempo (YC S23) Nick Lebesis - Boardy Mallika Malhotra - Shopify Aaqib Azeem - Google Iuri Castelo - Google

Reddit is becoming the go-to for women’s health discussions. 📈 218% surge in pelvic exam mentions 🧠 106% spike in mental health thread views 👩⚕️ 89% say they feel less alone because of these conversations Women trust Reddit over traditional sources and brands that listen will win. 89% of users say they feel more connected and informed there than anywhere else. We broke it down: 🔎 Why this matters for marketers 💡 How to tap into real, unfiltered consumer sentiment Check it out (on our website) P.S. What’s one health topic you’ve searched for online?

What you see vs. what’s really happening. Most marketers think social listening gives them the full picture. But in reality? It’s just the tip of the iceberg. Social listening catches the loudest voices, not the real sentiment. It skims the surface and misses the deep emotional drivers & hidden motivations. AND It tells you what people say, but not why they feel that way. OneCliq goes deeper by finding the real, unfiltered consumer truths that drive action. Because great marketing isn’t about listening louder. It’s about understanding better. #OneCliq #ConsumerInsights #SocialListening

OneCliq showed up, connected, and delivered at the DX3 Canada Event! Great convos, top-tier insights, and a ton of energy around the future of retail, marketing, and AI. We had powerful conversations and one thing is clear: brands that truly understand their audience in real-time will win. Stay tuned next week for a quick recap reel of the event 👀 Shoutout to Mike Ashie and Emanuel Tsiris for representing OneCliq 💪 #DX32024 #Marketing #RetailTech #AI #OneCliq

Brands don’t fail because of bad ads. They fail because they didn’t listen. Steal this framework: Insights → Impact Step 1: Listen (where your audience actually hangs out) Step 2: Decode (understand why they say what they say) Step 3: Create (campaigns that mirror real sentiment) Step 4: Iterate (real-time tweaks = real-time wins) This is typically a manual process that can take weeks or even months to do. We help you skip the guesswork in less than an hour. Visit OneCliq.io and book your own personalized demo so we can show you how. 

You spent $10K on ads. Crickets. Here’s why. Most campaigns die because they assume they know the audience. Brands often believe audiences care about product specs, but conversations reveal deeper drivers like trust, brand values, and social proof. Tapping into these deep qualitative emotional insights leads to campaigns that resonate and convert. Stop guessing. Insights tell you exactly what they care about. We show you what actually resonates. Want in? Comment below.

Some folks say AI is scary, but really, it's here to help us. Instead of worrying about it taking over, let's see it as a tool to make our brains work even better. The real risk is not getting comfortable with these powerful tools and getting left behind... Ginni said it best 💪 Curious about getting started with AI in marketing? We’ve put together a blog post to help. Check it out: https://lnkd.in/gHpx-4qV