Parakeeto

For the consultants and agencies in my network that offer training to corporate clients, this workshop is a must attend. If you’re tired of clients loving your training but still hesitating when budgets roll around, my guy Chris Taylor has the solution. Chris is hosting a session on October 16th to show you how to turn great training and workshops into undeniable proof that you’re driving real change—and getting clients to actually see it. Check it out below 👇 (Trust me, you don’t want to miss this one—it’s like the cheat code for consultants.)

Want to get clear on your agency’s profitability? Your agency’s growth isn’t just about winning more projects—it’s about understanding how to deliver them profitably. The Parakeeto Model Service helps agencies take the guesswork out of pricing, capacity planning, and profitability. Our clients are using it to see real-time insights into how their decisions impact the bottom line—and making smarter moves because of it. With hands-on support from our team, this service helps you: 1. Understand the true costs behind your projects 2. Optimize pricing and resource allocation 3. Plan for growth with confidence Ready to make smarter, data-backed decisions? DM us to see how the Parakeeto Model Service can help you scale profitably. #AgencyProfitability #DataDrivenDecisions #OperationalExcellence #ScaleYourAgency #Profitability #Parakeeto #AgencyGrowth #AgencyProfit

Over the years, we've had to reject a lot of agencies who wanted to work with us to improve their profitability. The truth is, measuring and improving profitability is a very involved process, and therefore, the investment to work with us hands-on has historically been higher than a lot of small firms could stomach. I'll be honest though, having to turn away all these smaller firms and point them to our free resources didn't feel good. It felt a bit unfair that despite needing help just as much as the bigger firms, they were being left behind. That's why our team at Parakeeto has worked hard this year to make more tools and services available to smaller firms. We launched a course to teach our framework and process from end to end, so people could do it themselves. Then we turned our focus to making hands-on help from our team more accessible based on what we've learned from working with over 100 agencies in the past 6 years. We've spent the last few months experimenting with a new service we call "Model" which is aimed at doing just that. It pairs one of our simple software tools with a short and potent consulting engagement designed to get firms the 20% of information they need to get 80% of the results when it comes to profitability improvement, and it costs a fraction of what you'd expect. The process is simple: 1. Our team creates a dynamic model of your agency which connects the dots between people, finance and operations. 2. We hold a strategic workshop to show you where your biggest profit opportunities are and how to achieve them. 3. You leave with a permanent lift in clarity, and a dynamic model of your firm so you're always clear on what your targets and potential look like, even as things change in your business. The whole thing takes less than 2 weeks, and you get to continue using the Model afterwards, so you always have clarity on exactly what to expect from your agency as things change. We've taken about two dozen agencies through the process during our beta testing, and the feedback has been unanimously awesome. I've a handful of soundbites from some firms we've helped in the carousel images below. If you’re still guessing where your profit is coming from, it might be time to start seeing the full picture. The Model Service was designed to give you clarity—and it’s done with you, so you’re never left in the dark. If you're interested in learning more about this service, drop a comment or DM me, I'd love to chat! #AgencyProfitability #DataDrivenDecisions #AgencyGrowth #ScaleWithClarity #Profitability #Parakeeto #AgencyGrowth #AgencyProfit

Marcel recently had an awesome time during a recent webinar with Stephen Neville from BugHerd where they explored the nuts and bolts of measuring and improving agency profitability. If you caught the session, you know how valuable those insights were! For anyone who missed it or wants a refresher, BugHerd has put together a fantastic blog summarizing their discussion. It’s packed with strategies on tracking key financial metrics and boosting operational efficiency. Check out the blog for a deeper dive into how to drive your agency’s profitability! Read the blog here 👉 https://lnkd.in/g6eTei7X Big thanks to the BugHerd team for their efforts in creating this resource! #agencygrowth #agencylife #profit #metrics #efficiency #webinar #BugHerd #Parakeeto

You CAN'T scale a profitable agency billing by the hour! You CAN'T scale a profitable agency selling low-value, commoditized services to small budget clients! Dogmatic statements like these really piss me off. They lack nuance. They're not helpful, and they're usually being published by someone with a vested interest in making the path to success for agencies appear much more one-dimensional than it actually is. None of those things are true. That's not my opinion, it's just math. Profitability is relative. Be weary of any statement that talks about profitability in absolute terms... chances are, it's not quite right. The truth is, there are a lot of levers you can pull to ensure you're profitable, EVEN IF: - You have low prices - You sell time & materials - You sell small engagements to small businesses - You want to have a 4-day workweek - You want to over-invest in overhead (grow faster, have a nixe office, buy back a lot of admin time so you can work less, etc.) Many agencies come to us feeling insecure or overwhelmed by these blanket statements, thinking they need to change everything to be profitable, or that they're doing something "wrong" What we often discover is that they have more options to get where they want to go than they thought they did, and they often don't need to compromise on their values. Profitability, pricing models, and business strategy (like most things in life) are all very nuanced. I just wish more of the content and conversation being had online around these things reflected that. This was one of the key parts of my chat with Steve Guberman on the Byte-Sized Agency Briefs Podcast hosted by Agency Outsight Coaching. Catch the full conversation with the link in comments. What's your least favourite agency dogma/trope? Let me know in the comments. 😁 #AgencyProfit #BusinessGrowth #Podcast #agencygrowth #profit #myths #agencylife #growth

Listen up, folks! Mandi Ellefson and her team at the Hands-Off CEO are hosting a transformative retreat from October 8-10 in St. Augustine, Florida. This is an awesome opportunity to connect with elite CEOs who have scaled their businesses successfully. If you're looking to rethink your growth strategy and leverage your team's skills for sustainable success, this retreat is for you. With actionable insights and networking opportunities, it’s a chance to boost your agency’s potential. #networking #businessretreat #sustainablesuccess #business #businesssuccess #growth #strategy #agencylife #agencygrowth #agency #profit #profitability

Thrilled to share that I’ll be hitting the stage again at the All-In Agency Summit on October 2nd! It’s been an amazing journey since the last summit, and I’m pumped to reunite with some fantastic industry friends and thought leaders. We’ve all seen how rapidly things are shifting in our world—new challenges, evolving client needs, and the ever-elusive quest for profitability. This summit is a golden opportunity to tackle these issues head-on. I’ll be sharing the 3 KPIs to take control of your agency’s profitability Whether you’re looking to measure or improve your profitability, streamline your operations, or just find new ways to stay ahead of the curve, this event has something for you. Let’s connect, learn, and grow together. Hope to see you there! Registration is free, I'll leave a link in the comments. #AllInAgencySummit #profitability #networking #summitspeakers #agencylife #agencysuccess #agencygrowth #profit #metrics 

Struggling to get a clear picture of your agency’s profitability? We’ve got you covered. Our Agency Profit Toolkit is packed with free tools, templates, and training videos to help you measure and improve your profitability—no guesswork needed. Here’s what you’ll get: - KPI Cheat Sheet to track what really matters. - Agency Model & Scorecard for a clear view of your performance. - Project Profitability Report Template to fine-tune your pricing. - Video Tutorials to guide you through it all. Thousands of agencies are already using these resources to get better insights and make smarter decisions. Why not join them? Download your free toolkit now 👇 https://lnkd.in/eq_WHmhj Let’s turn those numbers into actionable insights and boost your profitability. #agencyprofit #agency #profit #agencylife #agencygrowth #freeresources #business #success #profitability

Ready to transform your team’s approach to profitability? On September 11th at 1:00 PM ET, Marcel will join Emily Hunkler for an engaging webinar on how to embed profitability into your company culture. This Agency Hour by Quickly Hire will cover essential strategies for integrating profitability improvement into daily operations, engaging your entire team, and overcoming common challenges. Discover how to make profitability a core part of your business practices and drive your team towards financial success. Join us for this valuable session 👇 https://lnkd.in/exeJpMEJ #webinar #profit #agencygrowth #agency #profitabiity #profit #agencylife #business #teamgoals

In today's rapidly evolving business landscape, consultants face unprecedented challenges and opportunities. The traditional model of trading time for money is no longer sufficient for those aiming to make a significant impact while maintaining a balanced lifestyle. On Sept 10 + 11 you can join Michael Zipursky, who Hinge Marketing called one of the world's top consulting authorities, for a two day online consulting intensive workshop. You'll learn how to: 1. Refine your value proposition 2. Optimize your client portfolio 3. Develop scalable service models 4. Position yourself as a thought leader All proceeds go to Lifewater Charity. Tickets only $45. Full details here: https://lnkd.in/gvBZCRtq #businessgrowth #consultingsuccess #leadership #scalable #clientoptimization