Parea Group

Parea Group turns 1! It’s been an incredible journey, and we’re just getting started! One year ago, this was only an idea, and today, it’s grown into something bigger than I could have ever imagined. The challenges, late nights, and hard work have been worth every bit of progress we’ve made. A big thank you to all of our friends, partners, clients, and everyone we've met along the way. Your support and belief in this vision have been the driving force behind our growth, and we’re beyond grateful. What makes us different? It’s the heart of our business, Parea. In Greek, Parea means a group of friends coming together to share ideas, experiences, and moments that build lasting bonds. This isn’t just a word for us; it’s a core value that defines how we approach everything we do. At our core, we’re not just about transactions or deals. We’re about relationships. We believe in creating an environment where collaboration, trust, and growth thrive naturally. Every interaction is more than business; it’s a chance to build something deeper, a chance to strengthen our community. Parea is the spirit behind every partnership, every project, and every decision we make. It’s about making sure that everyone, whether a client or partner feels like they’re part of something bigger, something meaningful. To anyone out there thinking of taking that leap, bet on yourself, and do it today. You don’t need to have everything figured out to start. The key is to take that first step and trust the process. Every small victory gets you closer to where you want to be. ευχαριστώ που είστε μέρος του ταξιδιού μας και που είστε η παρέα μας Here’s to our 2nd year and all the incredible opportunities ahead! Bumper to Bumper Canada Organika Health Products Athletics Canada Cozey Pizza Salvatoré VIBRANT Marketing Doritos #business #entrepreneurship #selfemployed #sponsorship #sportsbiz #toronto #entrepreneur

Innovative Partnerships: Blending Sports, Food, and Storytelling in 2024 Developing partnerships in 2024 is about more than just placing logos; it’s about how a brand or organization can tell a story in a fresh, compelling way that creates value for both the consumers and the brand. At Parea Group, part of our work with Athletics Canada was focused on driving revenue through sponsorships for their flagship event, the 2024 Bell Olympic Trials. We've been fortunate to collaborate with many great brands, including Quebec's own Pizza Salvatoré salvatore. Together, we created innovative ways to elevate the brand, such as becoming the presenting partner of the highly anticipated 100m final, where winners received their medals delivered in pizza boxes, along with a fresh pie to enjoy with their friends. We also developed a fun and dynamic digital content series that featured Olympians in a new light, competing in a Pizza Challenge. This series offers a fresh perspective on elite athletes, showcasing their personalities and competitiveness in a unique, engaging way. The goal was to connect with consumers in key growth markets while reinforcing the brand’s strong presence in established regions. By blending sports, fun, and food, this series not only deepened audience connections but also made the brand stand out in memorable and impactful ways. A huge slice of gratitude to everyone involved on both sides. Kate Van Buskirk, OLY Kieran L. Mariam Abdul-Rashid Duan Asemota, OLY More clips to follow! #partnerships #innovation #OlympicTrials #PizzaSalvatoré #sponsorship #branding

🏈 What an incredible game it was this past Thursday as the Saskatchewan Roughriders faced off against the Montreal Alouettes at Stade Percival-Molson! 🎉 Bumper to Bumper was proud to attend the game with several of our valued customers and employees. As a sponsor of the Roughriders, we were thrilled to witness the excitement and energy of the game firsthand.   Thank you to everyone who joined us and made the night unforgettable. Let's keep the momentum going, Roughriders! 💚🏈   #BumperToBumper #Roughriders #CFL #Football #TeamSpirit Saskatchewan Roughrider Football Club Inc. Canadian Football League --- 🏈 Les Roughriders de la Saskatchewan ont affronté les Alouettes de Montréal ce jeudi au Stade Percival-Molson – et quelle rencontre incroyable ! 🎉 Bumper to Bumper a assisté au match avec plusieurs de ses précieux clients et employés. En tant que commanditaire des Roughriders, nous étions fiers de partager l'excitation et l'énergie de l’événement au coeur de la foule. Merci à tous ceux qui étaient présents et ont rendu la soirée inoubliable. Continuons sur cette lancée, Roughriders ! 💚🏈

Thinking Outside the Box to Reach the Doritos Inside the Bag: Redefining Sponsorship and Athlete Branding. -In the world of sports marketing, it's time to challenge traditional norms and think outside the box to forge groundbreaking partnerships. Just like finding that perfect Dorito inside the bag, innovative sponsorship and branding strategies can make all the difference. Christina Clemons' partnership with Doritos showcases this forward-thinking approach. In 2021, Christina made a bold statement at the US Olympic Trials by wearing Doritos-branded earrings, capturing the attention of fans and media alike. This wasn't just about brand visibility; it was about authenticity and connecting with audiences in a unique way. The campaign earned coverage in outlets such as TMZ and ESPN, creating millions of impressions and engagement on social media. It demonstrated the substantial ROI of well-thought-out campaigns with an athlete showcasing her personality and creativity. -This year, at the 2024 US Olympic Trials, we took this concept even further. Christina not only partnered with Doritos but also ran for Doritos Track & Field, showcasing how creativity and authenticity can revolutionize athlete branding. From wearing branded Doritos racing gear to having her hair, makeup, and nails done to reflect her personality, to creating engaging content, we're pushing the boundaries and showing that sponsorship can be both impactful and personal. -This collaboration with Christina Clemons and Doritos is a testament to the power of thinking outside the box. It's about more than just logos and endorsements; it's about creating memorable experiences that resonate beyond the broadcast. -Let's continue to let athletes' personalities shine through in creative ways, making every partnership a unique story. -Here's to finding that perfect Dorito inside the bag and making every moment count! PepsiCo Joe Pompliano Sports Business Journal Parea Group Front Office Sports #SportsMarketing #AthleteBranding #Sponsorship #Innovation #Doritos #ThinkOutsideTheBox #sportsbiz #sportsbusiness