Proove Intelligence

🔍 Data-Driven Decision Making: How #AI Analytics Tools Improve Marketing Strategies Imagine an analyst who never sleeps and tirelessly sifts through data. AI has become this indispensable teammate, empowering human analysts by enhancing their capabilities and strategic outcomes. Ready to supercharge your marketing analytics with AI? Read more here: https://lnkd.in/eegWJRfT #DataAnalytics #MarketingStrategy #DataDriven

Exciting read on how the innovative tool, Nightshade, is empowering artists against unauthorized AI use of their work. By introducing invisible disruptions in digital art, it challenges AI models, turning potential copyright breaches into opportunities for creators to safeguard their rights. A must-read for anyone interested in the intersection of technology, art, and copyright. #DigitalArt #AIethics #AI #Nightshade #Dalle #Midjourney #StableDiffusion https://lnkd.in/erYjVgph

30 marketing resources recommended by DAC experts 💹 DAC expert and Business Intelligence Director, Kuhan Puvanesasingham, recommends One Useful Thing. With a website and newsletter, Kuhan enjoys that One Useful Thing features articles on a wide range of AI-related topics, helping him stay ahead of the AI curve.   Check out the full compilation of DAC's seasoned experts 30 most indispensable marketing resources below. https://lnkd.in/gSuJ_45w   #PPC #MarketingInsights #SEO #SEM #GA4 #newsletters

Discover the future of content creation with Large Language Models (LLM)!     Kuhan Puvanesasingham latest article on insideBIGDATA dives into how his team harnessed the power of LLMs for precise content optimization. Kuhan explains that Large Language Models (LLMs) are perfectly suited to plot ideas as key experiments demonstrate the LLM's abilities to scale content along linear gradients, apply different scoring frameworks, manage content in multi-dimensional space, and handle scaled distances between ideas even without a disciplined scoring system.     Read about Proove Intelligence's initial experiment findings and general methodology of how to extract quantitative measures from otherwise unstructured text, opening the door to statistical analysis and optimization of content creation.     https://lnkd.in/gViNTN9A #AI #ContentOptimization #LLM #DataAnalytics 

As we log off for the holiday season, we at Proove by DAC wish you more joy and laughter than is experienced after a perfect executed algorithm, fewer outliers than your most complex data set, and more 'eureka' moments than a groundbreaking coding session. May your festivities be statistically significant and your New Year overflow with innovative insights! Check out DAC's video featuring us baking a delicious pie chart 😅 #HappyHolidays!

The breakneck pace of generative AI adoption presents both opportunities and perils for marketers. This commissioned study conducted by Forrester Consulting of 258 leaders reveals how organizations are implementing generative AI capabilities across channels. 🔑 findings: - Improving marketing ROI/efficiency is now the top priority (84%). Generative AI is seen as a way to do more with less. - But most feel unprepared to harness AI, resulting in biased/inaccurate outputs. Establishing governance is critical. - Overconfidence in future innovations overlooks current inefficiencies AI can fix today. A strategic roadmap is vital. As marketers rush to deploy generative AI, focusing on their specific brand needs, optimizing current workflows, and mitigating risks are imperative to realize the full transformative potential. Policy and partnerships will shape the next phase of responsible AI adoption. There are still open questions, but one thing is clear - generative AI is here to stay as a force that will reshape marketing. Exciting times ahead! Download the full report for free to get additional data and insights: https://lnkd.in/dEq8VPXR #ai #aiautomation #chatgpt4 #datarobot #openai

Proove Intelligence's Kuhan Puvanesasingham recently wrote an insightful whitepaper on employing Conceptual Cartesian Mapping for idea generation and content optimization at scale. 📉 In this methodology, ideas are represented as points in a multidimensional space, each axis representing a distinct attribute of the text. This 'Idea Space' facilitates systematic ideation, content creation, and differentiation of ideas.   Kuhan explains that Large Language Models (LLMs) are perfectly suited to plot ideas as key experiments demonstrate the LLM's abilities to scale content along linear gradients, apply different scoring frameworks, manage content in multi-dimensional space, and handle scaled distances between ideas even without a disciplined scoring system.   The whitepaper delves into the theoretical foundations of Conceptual Cartesian Mapping and some practical applications through a series of experiments on gradients, flexible frameworks, multi-dimensional spacing, and unstructured ideas.   Read more to learn about how this AI-driven methodology offers the legitimate opportunity for scalable, data-informed, and optimized textual content generation using readily accessible technology. https://lnkd.in/dCWmgBkZ   #AI #ContentOptimization #IdeaGeneration #LLM

AI; from intention to action in 2024 Next year, our experts from around the globe predict: - AI strategies will mature from experimentation to integration into existing teams rather than replacing them - Task identification & allocation will become clearer as experts establish well-suited tasks for AI and tasks that it fails at - "Analysis democratization" will intensify, pressuring data scientists to develop more creative techniques to find insights as we see "skill-leveling" among those that use AI - Expect bifurcation: generalized AI analysis vs bespoke human analysis   The path forward is nuanced human-AI collaboration enabled by stabilization after turbulent emergence.   Looking forward to what's expected in SEO, SEM, content strategy, data analysis, the metaverse, and even what's to come for cookies? Check out DAC's latest whitepaper to explore what 2024 may hold.   #seo #ai #sem #contentstrategy #dataanalysis #metaverse #cookies https://lnkd.in/dx_w2-F7