Rogers Sports & Media

Last week, Sportsnet Sales traveled to Toronto, Vancouver, Calgary and Edmonton for the Sportsnet Summit: Regional Roadshow edition ✈️. We explored key sports marketing trends and discussed how to leverage the power of sports to drive local business outcomes 📈. Each roadshow featured guest speakers from Sportsnet’s partner NHL clubs 🏒 and insights from industry experts in each market, on engaging passionate Canadian fans - including Gen Z, women, and newcomers. We also highlighted the importance of grassroots activations in building inclusive, connected communities 🤝. A big thank you to our esteemed speakers, industry experts, and advertising partners for making this event series so inspiring! 🙌 Anthony Attard, Dan Toman, Darcy Tucker, Kevin Roberts, Chris Falkiner, Dave Fernandes, Randip Janda, Wynn Moody, Peter Kambo, Brett Baur, Morgan Watt, Kelsey Philpott, Tony Hayes, Kevin Gross, Yoeri Geerits, Stephanie Collins, Meaghan Mikkelson Reid MBA, Abe Hajar, Kathy Shapka Sportsnet, Rogers Sports & Media

CAMH is building better mental health care for everyone to ensure no one is left behind. That’s why Frequency Podcast Network is proud to be partnering with CAMH for Mental Illness Awareness Week. Right now you can visit camh.ca/thebigstory to donate and drive real change during Mental Illness Awareness Week (Oct 6-12) and World Mental Health Day (Oct 10) - every donation will be matched during this time, doubling your impact. CAMH believes everyone deserves better mental health care. Relentless in their pursuit of a better future for people with mental illness and addiction, they are taking on stigma, shaping public policy, improving access to care, and making research discoveries with a global impact. To hear stories of hope and recovery, and to donate and double your impact during Mental Illness Awareness Week, visit camh.ca/thebigstory. CAMH Foundation Rogers Sports & Media Jordan Heath-Rawlings Diana Keay Mary Jubran

The NHL season is here, and it’s must-see TV! From puck drop to the final buzzer, Sportsnet is here for all the action. Last year, National Hockey League (NHL) hockey on Rogers Sports & Media TV linear and streaming platforms reached 24.5 million Canadian fans - that’s 64% of the country! Canadian teams are geared up, and Sportsnet has Canadian fans covered every step of the way.  🏒 🥅 🚨 #Sportsnet, #NHL

🏒 We're here for hockey - NHL season kicks off tonight! Sportsnet is the go-to place for fans across the country—and we’re here to help you connect with them. At Rogers Sports & Media, we’re excited to partner with brands that want to be part of the conversation on Sportsnet, where every moment of the game matters. Let’s team up and make your brand shine during the biggest moments of the season. 🎯 https://lnkd.in/gGWBMUJ3 #NHL #SportsMarketing #Sportsnet

Congratulations Sportsnet on being awarded 2 Distinction Awards at the 2024 Sponsorship Marketing Awards! 🏆 Best New Initiative – 2023 Quaker Breakfast Bar Campaign 🏆 Agency of the Year – Sportsnet These awards recognize Sportsnet’s world-class live production, media properties, and the incredible talent and hard work across our teams, reinforcing our commitment to pushing the boundaries in integrated sponsorship marketing. https://lnkd.in/eD8x3Hx3 #Sportsnet #SponsorshipMarketing

Sleigh bells ring, are you listening? Each November and December 98.1 CHFI and a selection of our top adult contemporary #radio stations change format to holiday music -- with very merry results! During the 2023 #Holiday ratings period, 98.1 CHFI audiences in #Toronto grew significantly with an average of 2.2M Toronto listeners per week! That's 70% more #listeners weekly than the next most popular station in market, and nearly 20% of the total #audience share in the Toronto market. Other stations that make the festive flip include: CHYM Kitchener, STAR Calgary, Easy 101.3 London, KiSS Lethbridge, Mountain Canmore, Ocean Victoria and STAR Chilliwack. Contact us today and plan how to reach audiences in the holiday spirit, at scale! https://lnkd.in/gs-yGxUc

The 24/25 NHL season is around the corner! Last season, Sportsnet+ scored a hat trick of milestones, breaking records for the largest audience (6.7 million A2+) while delivering 30% YoY growth in #streaming minutes and total streams. This season, we will deliver dynamic ad experiences in more than 1,200 live NHL matchups across more than 180 action-packed days. Contact us today to lock in your brand on Canada’s #1 live #sports streaming platform: https://lnkd.in/gGWBMUJ3 Sportsnet National Hockey League (NHL)

Today, Live Nation Canada announced plans to build Rogers Stadium, Canada’s newest landmark concert destination in Toronto, set to open in summer 2025. As Canada’s leading communications and entertainment company, we’re proud to partner with Live Nation to provide concertgoers with a premium entertainment experience in a unique festival atmosphere that will attract the best artists from around the world. https://lnkd.in/gmdPGQna

Kyle Bukauskas joins 32 Thoughts: The Podcast 📣 Long-time Sportsnet rink-side host Kyle Bukauskas joins Elliotte Friedman as co-host of 32 Thoughts, Canada's #1 sports podcast. Every week, 32 Thoughts delivers the biggest hockey news and interviews and gives #brands the opportunity to become part of the NHL fandom. 32 Thoughts scores on audience engagement with 11.7M downloads during the 2023-24 NHL season, 79% average podcast episode completion rate and a +60% YoY total video views on YouTube. Connect with us to develop a sports marketing plan that includes some of the best #sports audio content in Canada. https://lnkd.in/gtT6czyv

Attention Advertisers 📣 Inside Out 2, arrives on Disney+ September 25! With its stunning animation and a strong voice cast, Inside Out 2 is a touching, inventive sequel that resonates with audiences of all ages. For #advertisers, the film's high visibility and strong fan base present a prime opportunity to reach a diverse, family-oriented audience in a #dynamic and impactful way. Disney+ continues to deliver the best in #entertainment. Contact us to learn more about show #sponsorship opportunities:  https://lnkd.in/gsWbziVM The Walt Disney Company Canada