Signal Hill Insights

The distinct listening and consumer habits of the Black podcast audience are on display this week on the blog. Jeff Vidler dives into the data from the 12,000+ surveys we conduct annually in the US for Triton Digital Podcast Metrics Demos+. Click here to read on: https://lnkd.in/dzxTmG5T Daryl Battaglia Gabrielle Montana (Weil) Chris Colbert

Is your podcast casting a halo on your brand? 😇 From our extensive research in branded podcast effectiveness, we’re sharing performance benchmarks and practical takeaways you can use in planning, executing and evaluating your own branded podcast strategy. Click here to download our 2024 Benchmark Report: https://lnkd.in/dFF6T4nR

Join the conversation. Subscribe to our newsletter for this week's take on: 🗞️ Fresh Optimism for Podcast Revenue 🗞️ Proposed Limits for AI Voice-Cloning in Ads 🗞️ Pay Attention to "Attention" Get this and more delivered straight to your inbox by subscribing here: https://lnkd.in/dgjwxC4

As your DTC brand matures, you may find it increasingly difficult to convert more of your existing audience. Understanding the "why" behind your audience's behavior is the key to unlocking their full potential. That's where Brand Lift can take you to the next level. By asking consumers directly about their perceptions of your brand and ads, you can tailor messaging that speaks directly to your audience's desires and pain points, optimize creatives to ensure your ads capture attention and drive action, and identify roadblocks preventing conversions in your marketing funnel. Learn more about how Brand Lift can be the key to turning awareness into loyalty and driving sales growth: https://lnkd.in/gwJa4ryz

Grab the landmark study on podcast listeners in Canada and how to reach them with The Canadian Podcast Listener 2024. Sign up before July 31 and get a 10% discount! https://lnkd.in/gmaJJNbP Subscribers receive exclusive data and trends on the Canadian podcast marketplace: ° Comprehensive audience demographics ° Podcast listening behavior and co-listening ° Platforms and their audiences ° Video podcast consumption ° Podcast discovery ° Top podcasts, publishers and genres in Canada ° Podcast listening in French Canada ° Audience insights for advertisers The mission of The Canadian Podcast Listener is to raise awareness and understanding of the podcast audience for podcasters, agencies, advertisers, and others needing deep insights into the business and opportunities for podcasting in Canada. Reserve your copy now before July 31 to get your 10% discount. https://lnkd.in/gmaJJNbP

Key insight for podcasters hoping to reach Senior Executives: they tend to use podcasts for personal growth. Senior executives are important - they are BIG podcast listeners. Based on 24,000+ surveys Signal Hill conducted in the past 2 years to support Triton Digital Podcast Metrics Demos+, senior execs who listen to podcasts are more than 2x as likely as other podcast listners to be what we call “power listeners,” consuming at least 5 hours a week. And they typically place more value on content that delivers self-empowerment and less on being entertained. Click here for more of our findings on the podcast listening habits of highly influential executives: https://lnkd.in/eAdmPcra

Key insight for podcasters hoping to reach Senior Executives: they tend to use podcasts for personal growth. Senior executives are important - they are BIG podcast listeners. Based on 24,000+ surveys Signal Hill conducted in the past 2 years to support Triton Digital Podcast Metrics Demos+, senior execs who listen to podcasts are more than 2x as likely as other podcast listners to be what we call “power listeners,” consuming at least 5 hours a week. And they typically place more value on content that delivers self-empowerment and less on being entertained. Click here for more of our findings on the podcast listening habits of highly influential executives: https://lnkd.in/eAdmPcra

How do you convert more existing listeners into brand fans? When Direct-To-Consumer brands are getting big and want to get bigger, Brand Lift can help unlock purchases with audiences you’re already reaching, but haven’t yet moved to buy. Click here to find out how:https://lnkd.in/gwJa4ryz

We're ramping up for Podcast Movement in Washington next month! With platforms like YouTube growing in popularity and changes to automatic downloads, how can you ensure you're tracking the metrics that truly matter? Our own Jeff Vidler is joining Gabby Montana from Triton Digital, Patty Mertes at Ad Results Media and Paramount's Ainsley Rossitto to tackle the topic "Measuring for Tomorrow’s Listeners: How to Future-Proof Your Podcast," uncovering the key metrics that go beyond downloads and provide a holistic view of your audience. Register here: https://lnkd.in/ermAypXN

Are you subscribed? This week in our newsletter, get our take on: 🗞️ The changing – and growing – opportunity for spoken word audio 🗞️ Are New York Times’ podcasts like The Daily and Serial about to slip behind a paywall? 🗞️ The future of AI is more boring than you think Click here to get these insights and more directly to your inbox: https://lnkd.in/dgjwxC4