Signal Hill Insights

Don't be spooked by a lack of brand lift insight! 🎃 We can help. Here are 5 reasons you might not be getting enough: https://lnkd.in/enJ2PYee

Stay tuned for the Canadian Podcast Listener public report coming December 5! Senior Research Director Matt Hird tells Broadcast Dialogue® that a lot of that growth has been driven by men (up from 7% in 2023 to 10.5% in 2024). https://lnkd.in/ersZrBeH

The job of a podcast ad is to keep the listener’s attention. New on the blog this week, Paul Riismandel discusses why alignment and contextual fit of ad creative with the podcast content has an impact on ad effectiveness. https://lnkd.in/e-wqxcEy

‘Tis The (Political) Season! RAIN News features political podcast metrics from our Demos+ study partnership with Triton Digital. Check it out: https://lnkd.in/eqimipb4

Our insights straight to your inbox! This week, get our take on... 🏠 Digiday reports that, “Airbnb doubles down on brand over performance for campaign to draw more hosts.” ☕️ “[T]there has never been a time that I’ve heard audiences discuss the length of pieces, episodes, or shows…unless they are bored,” writes Eric Nuzum in the latest edition of The Audio Insurgent. 🇨🇦 Daily podcast listening in Canada rose to 8.8% of Canadians aged 18+, says Broadcast Dialogue. Whether it’s podcasting, radio, streaming or anything in between we talk about it all. Subscribe here: https://lnkd.in/dgjwxC4

Reflecting on Advertising Week, Paul Riismandel shares some of the #podcastadvertising trends that support the resurgence of brand building. Click here for the blog: https://lnkd.in/ebeqPuRg

Enterprise software company Red Hat's branded podcast strategy generated a lift in brand affinity, while earning overwhelmingly positive feedback from its target audience. Here's how we measured that return on investment: https://lnkd.in/eg3eRz6z

2024 marks the largest one-year increase in podcast listening since the Canadian Podcast Listener began in 2017. Thanks to Broadcast Dialogue® for the great story, featuring a quote from Matt Hird here: https://lnkd.in/ersZrBeH Stay tuned for the public report coming December 5!

What's trending today on the podcast advertising runway? Fresh on the blog this week (and while he's taking in Advertising Week in NYC), Paul Riismandel observes three podcast advertising trends that show brand-building is “in.”

Coming up this week in our newsletter! Get our take on... 👂 Weekly podcast listening reached a new high – 23% – in the UK 📽️ Spotify podcast executive says, “including video in your show helps you find an audience faster,” and “more podcast consumers are choosing video over audio.” 📻 Nielsen is considering a change to radio’s quarter-hour credit Subscribe here: https://lnkd.in/dgjwxC4