Sister Merci

We were trying to sort out a humble brag, but fuck it. Our whole team is way too fired up about being The Clio Awards Cannabis Agency of the Year, while also bagging one Silver, three Bronzes, and two Shortlists for our I’m High Right Now work for Cannabis Media Council. We are immensely grateful to our visionary clients, the Clios committee (especially Michael Kauffman) and our media partners.  Check out our work and the rest of the winners at https://lnkd.in/gcjE6ipE

🚀 The 2024 edition of FULL SPECTRUM: Guidelines for Responsible Cannabis Advertising is now available! Download your copy here 👉 https://lnkd.in/ezUFyq_n Sister Merci has worked tirelessly alongside our incredible partners at the Cannabis Media Council to bring you the most comprehensive and up-to-date resource in the industry. This edition features: 1️⃣ New industry and market data trends for 2024 2️⃣ Insights on the impact of reclassifying to Schedule III 3️⃣ Expanded advertising guidelines for hemp-derived brands/products 4️⃣ Step-by-step process for hemp ads on Meta 5️⃣ An exciting new media partner 6️⃣ New legal and compliance resources 7️⃣ Innovative case studies showcasing successful campaigns We are proud to contribute to the evolution of responsible cannabis advertising and provide valuable tools to our community. Dive into the insights and celebrate the collective effort that made this report possible.💚✨ Let’s continue to push the boundaries and set new standards in cannabis advertising! #CannabisAdvertising #FullSpectrumGuidelines #SisterMerci #CannabisMarketing #HempAds #CannabisCompliance

🚀 The 2024 edition of FULL SPECTRUM: Guidelines for Responsible Cannabis Advertising is now available! Download your copy here 👉 https://lnkd.in/ezUFyq_n Sister Merci has worked tirelessly alongside our incredible partners at the Cannabis Media Council to bring you the most comprehensive and up-to-date resource in the industry. This edition features: 1️⃣ New industry and market data trends for 2024 2️⃣ Insights on the impact of reclassifying to Schedule III 3️⃣ Expanded advertising guidelines for hemp-derived brands/products 4️⃣ Step-by-step process for hemp ads on Meta 5️⃣ An exciting new media partner 6️⃣ New legal and compliance resources 7️⃣ Innovative case studies showcasing successful campaigns We are proud to contribute to the evolution of responsible cannabis advertising and provide valuable tools to our community. Dive into the insights and celebrate the collective effort that made this report possible.💚✨ Let’s continue to push the boundaries and set new standards in cannabis advertising! #CannabisAdvertising #FullSpectrumGuidelines #SisterMerci #CannabisMarketing #HempAds #CannabisCompliance

🚀 The 2024 edition of FULL SPECTRUM: Guidelines for Responsible Cannabis Advertising is now available! Download your copy here 👉 https://lnkd.in/ezUFyq_n Sister Merci has worked tirelessly alongside our incredible partners at the Cannabis Media Council to bring you the most comprehensive and up-to-date resource in the industry. This edition features: 1️⃣ New industry and market data trends for 2024 2️⃣ Insights on the impact of reclassifying to Schedule III 3️⃣ Expanded advertising guidelines for hemp-derived brands/products 4️⃣ Step-by-step process for hemp ads on Meta 5️⃣ An exciting new media partner 6️⃣ New legal and compliance resources 7️⃣ Innovative case studies showcasing successful campaigns We are proud to contribute to the evolution of responsible cannabis advertising and provide valuable tools to our community. Dive into the insights and celebrate the collective effort that made this report possible.💚✨ Let’s continue to push the boundaries and set new standards in cannabis advertising! #CannabisAdvertising #FullSpectrumGuidelines #SisterMerci #CannabisMarketing #HempAds #CannabisCompliance

turns out it's a pretty BIG day for #BigFran🦶 the biggest thanks go to Ads of the World for featuring our campaign for Casino Time! meet Big Fran and see what #CasinoTime is all about at the link below👇

👀 spotted! thanks for showing #BigFran some love David Gianatasio ✌🧡 #CasinoTime #MusebyClios Casino Time The Clios

NovaceneAI partnered with Sister Merci, a Clio award winning agency, to provide their clients with an innovative approach that uses AI and Machine Learning to understand and harness the power of Fandom communities. Deeper than Social Listening, this methodology reveals the emotional and psychological triggers behind consumer enthusiasm, unravelling the “why?”, and helping marketers create more tailored and resonant marketing messages. Read about the methodology here: https://novacene.ai/hype/

At Sister Merci, we're excited to partner with the brilliant minds at NovaceneAI, to lead the way in cutting-edge consumer research. We've spent the last few months thinking of new ways to harness the power of AI and natural language processing to transform the world of marketing through a revolutionary approach: hype analysis. This innovative methodology dives deeper than traditional social listening, analyzing the language and attitudes of niche online communities to uncover emotional momentum driving customer enthusiasm. Key Insights: Decoding Customer Excitement: By understanding the 'why' and 'how,' we help brands anticipate market trends and respond to consumer desires more effectively. Actionable Data: The tool we have been developing reveals patterns in consumer conversations, enabling brands to refine their messaging and optimize influencer strategies. Staying Ahead: With insights into the product or brand attributes that communities embrace (or reject), brands can create timely, impactful marketing campaigns. We're proud to be at the forefront of this new era in brand marketing by (basically) unlocking qualitative research analysis at scale. Want to see how hype analysis can amplify your brand? Check out the full article here: https://lnkd.in/gJcKfrrj

🚨NEW WORK ALERT!🚨 We couldn't be more excited to share the launch TV spot for Casino Time, one of Ontario’s newest iGaming operators. To get the word out that CasinoTime.ca and its live chat rooms deliver a more social way to play, we enlisted the help of the world’s most remote spokes...creature. People and bots of LinkedIn, meet Big Fran!🦶 BIG thanks to Headford Productions, Studio Feather, and Blue Noise Studios for helping us bring this beast of a campaign to life. 👀 Watch more here: https://lnkd.in/gKadY_ph #iGaming #CasinoTime #Sasquatch

We're so fortunate and proud to work with an array of great companies spanning several industries, including Homebase. Today Homebase launched their first-ever Top Local Workplace Awards. It coincides with #NationalSmallBusinessWeek, which as a small agency ourselves, is a palpable win. Congrats to Team Homebase on the hard work and successful launch 🙌