Spa Executive

In hospitality, experiential marketing is an excellent way to engage and connect with guests by crafting immersive experiences that leave a lasting impact. By focusing on creating interactive and memorable moments, hotels, resorts, and spas can foster deeper emotional connections while boosting ancillary revenue through personalized, hands-on experiences. Here are a few of the experiential marketing strategies hotels and resorts can employ today:

Researchers from Edith Cowan University (ECU) believe leisure travel could be a way to slow the aging process. An interdisciplinary study applying the theory of entropy to tourism suggests that travel could have positive health benefits, including slowing down the signs of aging. #wellness #travel #hospitality

The hospitality industry thrives on exceptional service and memorable guest experiences. To meet the evolving expectations of today’s guests, leaders must inspire their teams to embrace innovation, deliver personalized service, and stay motivated in dynamic environments. Transformational leadership is an ideal management style for fostering this type of growth and excellence. It is based on four key components, also known as the four “I”s... #management #transformationalleadership #hospitality #leading #leadership

"There are obviously benefits to working with a massage therapist, but there are not enough people to meet demand, and what happens is the people who are particularly good at the job feel the squeeze because they end up picking up extra shifts when there aren’t enough LMTs available. Our product creates a baseline level of availability that gives the therapists more predictability to their schedule. Plus, we believe over time this will ultimately raise the economic value for the therapist. We think therapists will be able to charge more because there’ll be a premium on high quality service from a human massage therapist. We think of ourselves as a labor augmentation." Thanks to Eric Litman of Aescape for chatting with us about his massage robots and the future of tech wellness! Read more of what he had to say.... #wellness #massage #wellnesstechnology #hospitality #spa #spaandwellness #robots #robotics

“As the prioritization of mental wellbeing gains prominence among spa-goers, spas have a unique opportunity to capitalize on this trend. A substantial 78% of spa-goers believe that investing in treatments improves their health and mental wellbeing. The commitment to mental health is evident, with 96% of spa-goers having taken proactive steps in the past 12 months, including 24% utilizing apps dedicated to managing mental wellbeing. Notably, 60% of spa-goers specifically seek spa experiences as a means to reduce stress. Understanding and tailoring offerings to align with these priorities can position spas as essential contributors to holistic health, meeting the evolving needs of spa-goers in their pursuit of mental and physical wellbeing.” – ISPA’s July-August Pulse magazine in reference to the 2024 ISPA Consumer Snapshot Report.

Un Tourism recently reported that China had reclaimed its position as the top spender on international tourism, as the country’s expenditure on travel abroad reached USD 196.5 billion in 2023. This is ahead of the United States (USD 150 billion), Germany (USD 112 billion), the United Kingdom (USD 110 billion) and France (USD 49 billion). Combined with separate research finding that women make upwards of 80% of travel decisions and account for more than half the traveler market, this suggests that Chinese women are key players in driving the growth of the luxury travel sector and setting new trends and expectations in how luxury is defined and experienced....

Here’s more interesting research supporting the health benefits of saunas and other heat treatments! New research suggests that daily time in a warm environment like a sauna could help older adults, especially women, combat age-related obesity and insulin resistance. The study was designed to explore heat treatments as a simple way to promote healthier aging. #sauna #wellness #spa #spaandwellness #healthresearch #hospitality #science  

Will you welcome our robot overlords? Just kidding. Spa and wellness is one of the safer areas because the human touch is so important. #hospitality #hotels #resorts #spa #spaandwellness #ai #robots #technology #wellnesstech #hospitalitytech https://lnkd.in/gf9GcNJx

Thanks so much to Daniel Spencer of Agua Caliente Casinos for sharing insights with us about leading wellness in a casino environment and talking about his career trajectory and gorgeous, award-winning spas! <3

Wondering about the ROI from implementing wellness strategies in hotels and resorts?