The Sponsorship Collective

How many emails have you sent to sponsors in the last week? Last month? Count them, please. https://lnkd.in/gtFhKd6K

Here are six reasons your sponsors aren’t bothering to respond to your emails. https://lnkd.in/gtFhKd6K

Zoom call? Do you want to connect over Zoom with one of my advisors for a 1:1 sponsorship strategy session? If you do, you can look at the calendar here — we have some time on Monday. https://lnkd.in/eDxfEHEG

Are you trying to explain the whole history of your company or organization, the legacy of your event or opportunity, your audience, your assets, why you need funding, and how much? https://lnkd.in/gtFhKd6K

The Importance Of Audience Curation In Sponsorship

Sign major sponsors You’re going to want to see this. And no, it’s not just because I want to brag. (Well, maybe a little). We had these nice wins recently. It’s one thing to get “more” sponsors. It’s quite another to get more SPONSORSHIP. See the difference? I’m often guilty of saying things like, “We’ll help you get more sponsors” — which is true, but it ignores the fact that if you know what you’re doing, you can often ink deals with more VALUABLE sponsors. For instance. We’re currently working with a client who was fighting tooth and nail to get sponsors who would pay him $150. Fast forward a year or so and his average deal value is 10x that. Major healthcare providers. Major medical companies. Major banks. They WANT to connect with you. You just need to know how to make it happen. If you’re interested in that, let’s talk. You and an advisor can chat on Zoom about taking your sponsorship program to where it needs to be. See if there are any times that work for you here: https://lnkd.in/eDxfEHEG

The real question is “what do those who want to reach our audience want and what tools can we use to help them achieve those goals and measure their marketing investment?” http://bit.ly/2Fj6LZd

Here’s how to attract fans to sporting events and keep them coming back for more. https://lnkd.in/eJSEY8DU

https://lnkd.in/e6CHRPWc

A Great Way To Sabotage Your Sponsorship Opportunity