The Sponsorship Guy™

Cold calling vs. emailing prospects—what works better? Emails have their place, but phone conversations often create breakthroughs that emails can’t. Yet, call reluctance is common due to the fear of rejection. In my blog post, I share strategies to overcome this fear, from understanding your value proposition to using scripts effectively. Discover how to turn cold calls into warm conversations and move on confidently when a prospect isn't the right fit. Read more for insights on making those calls count: 5 Tips to Fix Your Call Reluctance and Win More Deals - https://lnkd.in/gGyTMMb7

Sponsorship Tip: Weigh the pros and cons of endemic vs. non-endemic events. An endemic event directly aligns with your industry, while a non-endemic event might introduce your brand to a new audience. Choose based on how well the event’s audience fits with your product or service.

Day of The Dead is where food, fun, and culture collide! This unforgettable experience brings together a vibrant, immersive celebration of Mexican culture, delicious food, music, and entertainment in an unforgettable night-time atmosphere in Brooklyn, New York. It’s a golden opportunity to activate your brand in front of a cultured, socially active audience. Let’s chat about how your brand can make an impact at Day of the Dead!

Finding sponsorship leads on LinkedIn can be overwhelming, especially when a basic search yields millions of results. Narrowing it down by industry and job title is key. In my blog post, I share how to refine your search to find the right prospects. From Experiential Marketing to Brand Managers, learn which job titles are most likely to be involved in sponsorship decisions. Skip those with "Sponsorship" in their title and target roles that align with your property's value. Get practical tips on identifying and connecting with the right people for your sponsorship goals: Searching for Sponsors? Have you tried these job titles? https://lnkd.in/gDkEmmQk

Sponsorship Tip: Experiential engagement is more valuable than ever. In a world full of marketing messages, people crave experiences. Align your sponsorship with events where you can connect face-to-face with your audience. This direct engagement builds lasting connections far beyond traditional advertising.

Sponsorship Tip: Consider audience alignment when choosing events to sponsor. Research the event's demographic to ensure it matches your target market. A perfect match can turn sponsorship into a strategic move that resonates with attendees and elevates your brand presence.

When it comes to sponsorship, patience is key. Sponsors often take their time deciding due to factors like budget constraints, uncertainty about ROI, alignment with their brand, or competing priorities. It’s not a rejection—it’s business. In my blog, Why Do Sponsor Prospects Keep Delaying Decisions?, I dive into why these delays happen and how to navigate them. https://lnkd.in/gdbSv5vd Ready to activate your sponsorship strategy and increase your chances of success? Let’s connect and discuss how I can help you secure the right sponsors!

90 Second Video featuring Alysis Vasquez the Owner of MMFB productions and the creator of Midnight Market and Day of the Dead Immersive Experience in Brooklyn Nov 2. For more info on their event capabilities and having events like these in at your venue, reply in the comments or send a direct message.

Day of the Dead Immersive Experience in Brooklyn Nov 2 - for more info send a comment or direct message. https://lnkd.in/g5TJJZpE

Jersey Eats: A Taste of New Jersey is the ultimate food festival showcasing the Garden State’s best restaurants, bakeries, food trucks, spices, sauces, and more! Presented by NJ’s largest media organization, this event offers live entertainment, local makers, and the chance to connect with over 3,000 food enthusiasts. Your next chance to activate your brand in partnership with A Taste of New Jersey is on Saturday, October 26, 2024, at the Meadowlands Expo Center. Interested in activating your brand at this family friendly event? Contact me to learn more!