Humanity

If you didn’t know, Humanity is part of the MH3 Collective—a group of companies and non-for-profits that was built on a core foundation of diversity, equity and inclusion.   And this will never change.   This #BlackHistoryMonth, our friends Black Talent Initiative are celebrating the pivotal contributions Black trailblazers and changemakers have made in shaping the future across entrepreneurship, corporate spaces, and social impact with two visionary conferences in Winnipeg and Toronto.   The theme, “Building Black Futures: Innovation, Leadership, and Impact” honours those pioneering new frontiers, transforming industries, and paving the way for future generations. Open to all, this event offers inspiring keynote speeches, thought-provoking panel discussions, and meaningful opportunities to connect and collaborate with fellow attendees.   If you’re in Winnipeg or Toronto, don’t miss your chance to be a part of this incredible experience. Ignite Toronto Registration: https://lnkd.in/gigFu5Ty Ignite Winnipeg Registration: https://lnkd.in/g2MbuTNe [Image Description:] Two promotional images for BTI’s IGNITE Toronto and IGNITE Winnipeg events. #Humanity #HumanityAgency #BlackTalentInitiative #BTIIGNITE #BlackHistoryMonth2025 #BHM2025 #IGNITEToronto #IGNITEWinnipeg

A strong brand matters more than ever. In uncertain times, your brand isn’t just a logo—it’s your foundation. It aligns your team, guides decision-making, and shapes the way forward. While branding may not always seem like the priority in challenging times, it’s what sets the stage for future success. At Humanity, we help brands adapt, thrive, and create impact. Is your brand ready for what’s next? Let’s talk. [Video Description:] Black background with the Humanity “h” logo in white. A red maple leaf icon pulses below. Copy reads “Building Canadian brands that adapt, thrive, and create impact.   #Humanity #Brand #BrandBuilding #BrandLeadership #BrandImpact #BrandInnovation #BuiltToThrive #StrongerTogether #CanadianBusiness #MadeInCanada

🌈 Learn our history for our future 🌈   Today marks the opening of the Canadian Museum for Human Rights’ (CMHR) newest exhibition—Love in a Dangerous Time: Canada’s LGBT Purge. The exhibition sheds light on one of the darkest chapters in Canadian history, telling the stories of injustice during one of the longest‐running, largest‐scale violations of human rights in the workplace in Canadian history.   For almost 50 years, the Government of Canada systematically investigated, harassed, and fired 2SLGBTQI+ members of the federal public service, the Canadian Armed Forces, and the RCMP. This official policy, now called “the LGBT Purge,” destroyed thousands of careers and shattered countless lives.    Humanity partnered with CMHR on the launch campaign to raise awareness of this exhibition. In speaking to survivors, they told us their hope was that today’s youth would become more vigilant against discrimination. This insight inspired our campaign’s core message: Learn our history for our future.   Our mission was to honour the survivors, educate Canadians unfamiliar with the Purge, and connect with a younger generation in a way that felt contemporary and relatable.   The campaign centrepiece is a 30-second hero video depicting a haunting journey through five decades of the Purge, symbolized by a single long, government-style hallway. Five individuals represent each decade, capturing an emotional arc that transitions from disbelief and grief to defiant strength.   Representation mattered in every detail. A diverse cast, Humanity team, and production team (all including members of the 2SLGBTQI+ community) ensured authenticity and sensitivity in bringing this story to life.   If you’re in Winnipeg, don’t miss this important exhibit. It’s a chance to learn our history, reflect, and continue the fight for a more inclusive future. Learn more on our website: https://lnkd.in/ghwFWTfp Production team: Revolver Films Director: @heymyles_ Post Production: Rooster Post Production & theVanity [Video Description:] :30sec video in English for CMHR’s Love in a Dangerous Time exhibition.   #Humanity #CMHR

🚨 Legacy Brands 🚨 When we first partnered with Dairy Farmers of Manitoba (DFM), their brand hadn’t been refreshed in over 20 years. For an organization almost 50 years old, this meant DFM no longer resonated with farmers or the public. Most Manitobans simply didn’t know who they were or what they stood for. What happened after Humanity led their brand transformation to bring Manitoba dairy farmers and the public closer together? ✅ Increased Brand Recognition ✅ Campaign Attribution ✅ Increased Positive Opinion ✅ Dramatic Increase in Purchase Intent ✅ Cultural Relevance: • 94% agree dairy farming in Manitoba is a family business • 96% recognize the vital role dairy farmers play in their communities  ✅ And best of all? Manitoba’s dairy farmers feel they have a brand that truly represents that everything they do is all from a good place. ✨ The Takeaway for Legacy Brands ✨ Your brand should bridge the gap between your history and your future. It’s not just about preserving heritage—it’s about staying relevant and aligned with evolving audiences and strategic vision. So, ask yourself: Does your brand reflect who you are today and what you stand for? Does it inspire trust, pride, and connection with your community? Do you truly know who your audience is today? At Humanity, we use brand transformation—rooted in behavioural science, a shared vision, and the right verbal and visual identity—to uncover your brand promise and drive meaningful growth for your business, building on the legacy you’ve created and shaping your future. ________ Humanity makes forward thinking brands more human. [Image Description:] A carousel of 8 images: 1) Dark teal and cream hat with the DFM logo. 2) DFM logo in teal on dark teal. 3) Details of the DFM logo design. 4) DFM colour palette of teal, dark teal, black, white, cream, green, and dark green. 5) Close-up of the DFM font styles. 6) DFM brand guideline pages. 7) Transit ad for the “All from a good place” campaign. 8) Manitoba dairy farmer Lanna with a cow. #Humanity #MakingBrandsMoreHuman #HumanityAgency #BrandTransformation #BrandStrategy #BrandIdentity #Rebranding #ClientWork #BrandRecognition #LegacyBrands

How do you build on a 100-year history and inspire the next generation?   The Ontario Electrical League (OEL) came to Humanity at a pivotal moment. With new leadership, and over 38,000 members across Ontario’s electrical industry, OEL needed to modernize its brand, connect with younger members, and reaffirm its role as a leader and mentor for its community. The answer? A brand transformation rooted in Social Wellbeing.   Through focus groups, a wellbeing survey, and our proprietary Wellbeing Framework™, we uncovered a key insight: those in the industry often felt isolated, lacking mentorship and support to navigate the challenges of the industry. By focusing on Social Wellbeing—a sense of connection, mentorship, and community—we shaped a transformation that puts members at the heart of the brand.   The new identity balances OEL’s legacy with a modern vision: a refined logo, an updated colour palette and typography, and a new photography library featuring real members in empowering portraits.   Humanity’s brand transformation with OEL has so far included: • Brand Purpose • Brand Strategy • OEL Wellbeing Framework • Communications Workshop • Verbal Identity • Visual Identity • Brand Guidelines • Marketing Materials • Photography Library   The result? A bold, human-centred brand that strengthens OEL’s new positioning as a mentor, community builder, and catalyst for Social Wellbeing in the electrical industry.   The future of Ontario’s electrical industry is bright—and OEL is ready to lead the way. Check out the full case study here. https://lnkd.in/gf3nJyQN ____________________________ Humanity makes forward thinking brands more human. #Humanity #MakingBrandsMoreHuman #HumanityAgency #BrandTransformation #BrandAdvertising #BrandStrategy #BrandCreative #BrandDesign #BrandIdentity #SocialWellbeing

Our friends at Black Talent Initiative are heading to Winnipeg for Black History Month in 2025! If you are in the area on February 11th, be sure to head over to the Canadian Museum for Human Rights. Canada Life Canadian Museum for Human Rights

As we wind down 2024, we’re taking a moment to reflect on a year of growth, milestones, and meaningful partnerships.   This year, we… ⚡️ Solidified our values and strengthened our foundation. ⚡️ Welcomed two returning humans Kayla Spina and Nagma Siddiqui, after the arrivals of their two new little humans. ⚡️ Celebrated a brand-new addition to the Humanity family— Nicole Marcey’s baby human. ⚡️ Watched our friends at @manitoba_dairy (DFM) and Canadian Museum for Human Rights take home multiple awards at the Signature Awards. ⚡️ Saw DFM’s “All from a good place” platform and campaign recognized as an Effie finalist. ⚡️ Formed new partnerships with brands like Ontario Electrical League, Community Care Durham, and Credit Canada. ⚡️ Celebrated some of our partners’ big moments—Amir Quality Meats Inc. broke ground on their state-of-the-art processing plant and was named one of Canada’s Best Managed Companies, while Canadian Museum for Human Rights and NPower Canada both marked 10 incredible years.   From all the humans here at Humanity, we wish you a Happy Holiday season and a safe, joyful New Year! [Image Description:] Carousel of nine images. First image depicts a white graphic Christmas tree surrounded by white snowflakes on a red background with text: “Joy to your world. Happy Holidays from the humans at Humanity.” Second photo is a group shot of some of the Humanity team sitting on a couch. Third photo is of Nagma Siddiqui presenting at the Humanity staff meeting. Fourth photo is of the Humanity team eating dinner around a table. Fifth photo is a compilation of desserts. Sixth photo is of Kayla Spina holding a Barbie toy. Seventh photo is of Shairina Brown holding two Dr. Seuss books. Eighth photo is of Agnes Ho holding a science kit. Ninth photo is a selfie of Nathalie Cusson wearing a black T-shirt with the Humanity logo. #Humanity #HumanityAgency #MakingBrandsMoreHuman #HappyHolidays #HappyNewYear #TransformativeBranding #Partnerships #Advertising #BrandStrategy #BrandTransformation #BrandCreative

Today is Human Rights Day and the 76th anniversary of the Universal Declaration of Human Rights (UDHR), originally proclaimed in Paris on December 10th, 1948 by the United Nations General Assembly. This landmark document enshrines the inalienable rights that everyone is entitled to as a human being—regardless of race, colour, religion, sex, language, political or other opinion, national or social origin, property, birth or other status. As the global blueprint of equity, the UDHR is available in 577 languages from Abkhaz to Zulu, making it the most translated document in the world. This year’s theme is all about Our Rights, Our Future, Right Now with a focus on how human rights are a pathway to solutions, playing a critical role as a preventative, protective and transformative force for good. When we acknowledge the importance and relevance of human rights in our everyday lives, we have the opportunity to change perceptions and build a more equitable world by speaking up against hate speech, correcting misinformation, and countering disinformation. In the words of UN Secretary-General António Guterres, “Human rights are the foundation for peaceful, just, and inclusive societies.” [Image Description:] White text on a black background reading, “Our Rights, Our Future, Right Now.” – Theme for Human Rights Day 2024 and the 76th anniversary of the Universal Declaration of Human Rights. #Humanity #MakingBrandsMoreHuman #HumanRightsDay

Last week, Humanity’s ECD of Design, Nathalie Cusson, joined an inspiring panel hosted by the Association of Registered Graphic Designers (RGD) to discuss Design and Creative Trend Predictions for 2025. Alongside top design leaders, Nathalie shared insights on emerging trends—from colour palettes and fonts to cutting-edge tech shaping the future of design. The conversation explored what’s gaining momentum, what’s fading, and how to create work that stays relevant, fresh, and impactful. 🎨✨ What trends are you keeping an eye on for 2025? #MakingBrandsMoreHuman #DesignTrends2025 #CreativeLeadership #RGDCanada #BrandTransformation

Between the 1950s and mid-1990s, 2SLGBTQI+ members of the Canadian Armed Forces, the RCMP, and the federal public service were systematically discriminated against, harassed, and often fired under a policy now known as the “LGBT Purge.” People were followed, interrogated, abused, and deeply traumatized by their own government. This weekend, we partnered with Canadian Museum for Human Rights to shoot the campaign for their upcoming exhibition "Love in a Dangerous Time", shedding light on this devastating chapter in Canada’s history. Work doesn’t feel like work when it involves helping to tell stories that need to be heard. The day was full of collaboration and creativity—but also emotion and reflection. Thank you to the Museum for trusting Humanity with this vital story, and to Revolver Films for your creative talents and passion in bringing this to life. Launching in January. Until then, explore The Fruit Machine documentary to learn about one of the largest bullying campaigns in Canada's history, or visit the Museum’s travelling exhibition, now on tour. #LGBTPurge #HumanRights #UntoldStories #2SLGBTQI+ #CanadianHistory #MuseumExhibition #CMHR #HistoryMatters #Inclusion #Equality #MakingBrandsMoreHuman ID: A group photo and photos of various behind the scenes moments of the video shoot.