Thesus

Today, on the 10-year anniversary of Thesus, we are providing our biggest contribution to the industry yet. In an effort to #accelerate our collective impact, we are giving away our IP. And urging the industry to use it. Patagonia REI and others, as values-aligned industry leaders who have been pioneers in open-sourcing your innovations, we ask you to take our IP and use it. We challenge you to #amplify and #accelerate our impact. Make it an industry norm, not an exception. You have the scale, reach, and means to do it. We are acutely aware that as a small and niche brand (in the torrents of the most volatile retail climate in our time ) we can’t do this alone. As an industry, we have to propel these ideals forward. This can only happen if we use our imaginations and do it together. We know this will not be a quick fix. It is not supposed to be. It is about taking a stand for a long-term vision, and doing what is in our power to achieve it. It does not bring back the millions of acres of lost forests, or swaths of biodiversity going extinct by the day. This does not halt the suffering and destruction ever present around us. But what it does try to do is forge a collective path forward, recognizing just how much our economies, and the consumption of simple everyday products, can play a vital role in maintaining, and creating, the global and fragile interconnected ecosystems within which we live. As we head into the next 10 years for Thesus, we are committed to continuing to use our platform for learning, building, inspiring, and educating, toward co-creating a future that is more #connected, #inclusive, and #regenerative. One that is more understanding of our #planetaryboundaries, and of ourselves, every one of us, as #nature. Sofi and Nick #sustainablefashion #outdoorindustry #systemschange #regenerative #thesusopensourced https://lnkd.in/eURQC5aG