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It was a great day 1 at the Saifee Events Dubai 2025 Digital Twin conference, and I was very lucky to be invited to speak on a panel with some serious players on the entertaining topic of "Moving from Vision to Reality - Are Digital Twins Living up to the hype or falling short?" It's a tough topic, not least because as twin proponents we've seen more twins fail than anyone, but as a result we've seen multiple instances of why some fail and others succeed. Lessons that are hard won are well learned. It should come as no surprise to anyone that data, and lack of and quality of, was very high on the list, as was the critical need (and challenge) of having the right data. It was also great to hear that solving real problems and having a real strategy (i.e. a definite direction and why), were cited multiple times as being critical to aligning business units and enabling effective change management. If the people who are expected to change don't know why, or worse still don't believe the change will actually make any real difference, then adoption is almost guaranteed to be low. Lack of belief can often be a self fulfilling prophecy. Many thanks to the panelists, it was great to meet you all in person. Ahmed AbouAlfa (Moderator) Associate Director - Digital Innovations and Initiatives at Diriyah Company l شركة الدرعية Dana Kawas, CEO of Thynkli and Ambassador - Regional KSA Branch at Digital Twin Consortium Tony Pagliocco, Senior Vice President - Product Management at ALDAR Dr. Maged Elhawary, Managing Director at Analytica Management Solutions Amr Saad, Executive Director - Projects Digitisation at Osool Integrated Real Estate Co. #digitaltwin #ai #data Huzefa Kathawala