Twinagers

Reintroducing ourselves here as we begin our LinkedIn page. Please watch this space and follow us. We are Cynthia & Leslie and we are 62. There we said it. Cynthia's career has been in advertising production. She climbed the corporate ladder within advertising agencies for over 30 years. As she hit 50 she knew she’d reached a peak and didn’t see an obvious way forward – let’s just say she could see the glass ceiling and wasn’t breaking through but knew she wasn’t finished by a long stretch. So, at 55 Cynthia started her first company. Over the next 7 years it grew and is now a successful company and a passionate side hustle started to take shape. Leslie has experienced a diverse range of roles. From working in the corporate world to starting her own not-for-profit venture, hustling as an entrepreneur on the side, and juggling the demands of being a mom and the CEO of her family, her plate has always been full. Her experiences at times felt like a non-stop roller coaster ride, challenging in the best possible way and filled to the brim with creativity (believe it or not!), and the most fabulous people, and for all of this she is beyond grateful. Leslie's learned a lot about herself and her journey continues to unfold but she's not finished yet. ✨We are very excited to introduce Twinagers, a platform focussed on changing society's narrative around aging. ✨Our intention is to share the wisdom and experiences of women and men in their magic hour. You are probably wondering, what is the magic-hour? We define this stage of life as 55+ where we are not young, but not yet old. Society views this stage of life as “elderly or senior” and is often ignored. We want to highlight a new attitude towards those in their magic hour. ✨ There is so much we can do. By sharing inspirational stories of the wisdom and power in aging, we hope to show the value of lived experience and to inspire, connect and encourage all generations towards greater understanding and mutual respect, no matter our age. ✨Let’s celebrate people as they age. ✨Let’s foster more intergenerational conversations. It’s so important. And yet as we enter our 60s, we feel more comfortable putting ourselves out there. We're proud of where we've been and know our stories are valuable for others to hear. That’s the power of experience, of embracing what is ours to share. Do we want to celebrate? Yes! Shout it out? Yes! We are thrilled to be able to contribute to the pro aging conversation and hope that you’ll join us. If you’re interested in learning more or want to contribute your story, let’s connect. We hope you’ll find the content engaging, entertaining and inspirational! Please follow us here, on instagram @twinagers or visit us at twin-agers.com 

We love this campaign. Simple, effective and powerful and we watched this on repeat. Age brings so much-experience, wisdom, guidance, perspective and yes creativity. None of these disappear as we hit midlife and beyond. Thank you for shouting this out! Representation matters.

We need your vote! SXSW 2025 ✨We need your help. It’s the middle of summer and we know it’s all about taking a summer break but if you are able, please take a moment to vote for us by August 18th. ✨ We are super excited to have partnered with Root & Seed Inc. to co-host a Meet Up at SXSW in March of 2025 and we couldn’t be more pumped! Our Meet Up is all about fostering intergenerational connection which is a core premise of our mission.    What is THE MEETUP? “Everyone is a Storyteller Meet Up: Generations Unite!”  We will be tapping into a unifying mindset at the festival - bringing together people from all generations to tell their stories, build bridges, and dispel myths. It's about time.   Why? Because creators, employees, leaders, artists COME FROM ALL GENERATIONS. And when those fine folks come together, sharing wisdom from all perspectives, it helps us all be more creative, innovative, empathetic and understanding. We can all learn from each other, no matter our age. There has NEVER been a presentation like this at SXSW. We would be making HISTORY! So please vote for us Cynthia Heyd of Twinagers is thrilled to co-host this with Root & Seed co-founder Anika Chabra. They are changing the narrative on aging and believe in the magic that can happen when generations come together. Voting link in comments! THANK YOU! What is South By Southwest? THE CONFERENCE South By Southwest dedicates itself to helping creative people achieve their goals. Bringing together technology, music, film and more, this conference & festival happens every March in Austin, TX. It's where thought leaders connect... and we want them to think more about generational connection!

Had a great discussion with Mallory about aging- we love what she does and it’s so important to discuss the challenges and opportunities one faces as we age!

Couldn’t agree more. Excellence can happen at any age.

This is a quick read outlining why we are not prepared for retirement at age 65. Our longevity is changing and so must society's view on aging. Let's flip the script on the narrative around aging and look for ways to contribute longer. It's a win-win.

What is Retirement Anyway? ✨ Retirement – a word often associated with relaxation, golfing, and gardening, or sailing off into the golden sunset. But is that all there is to it? We’ve come to question this outdated concept of retirement which we think paints a narrow picture and overlooks the diverse experiences that can come with this phase of life. ✨ Traditionally, retirement focuses on financial planning, ignoring psychological readiness, emotional health, and personal fulfillment. It's time to expand our understanding. And we think this should be compulsory BEFORE leaving the workforce (if you can, acknowleding that there are many scenarios where this doesn’t happen). ✨ In a world where we're all living longer, hopefully healthier lives, what do we do with our time? This is an important question. Retirement should be about more than just stepping back from work. It's an opportunity for growth, pursuing passions, and realizing long-held dreams. Whether it's traveling, starting a business, or exploring creative endeavors, retirement opens up a world of possibilities. ✨ By embracing the holistic nature of retirement – addressing financial security alongside emotional and social well-being – we can create a more fulfilling experience. ✨ So, let's rewrite the narrative. Retirement is a chance to craft a life that's meaningful and fulfilling. It's time to think beyond the stereotypes and embrace the richness of this phase of life. ✨ Let us know you are approaching retirement.

We listened to this podcast with interest and it is a must for all those in advertising and marketing and beyond. Anne Marie Wright clearly lays out the truths about ageism and ageist views in this industry but more importantly the opportunities! We love that she and Marc Cooper, CM shared 2 ways we can start to take action as well as real examples of progress - for those of us in the industry we can look at hiring and retention practices and as creators we can look at how we represent this growing cohort that is a reality across the globe. We know the advertising industry has the power to change perceptions; 50 does not equal 60; does not equal 70 and so forth. It's time to look at this demographic differently and recognize that the longevity economy presents a huge business opportunity as well as the importance of including this in DEI programs. Thanks to Alison Simpson for presenting and hosting this very important conversation. We are all in to help!

This is brilliant! we love the idea of levelling up and seeing it as such a positive accomplishment rather than a downward spiral!

This is a wonderful initiative developed by from Centre for Ageing Better, and maps to a day of action March 20th 2024 - the theme is See and be Seen. This is all about challenging the often narrow, negative and stereotypical way that older people and ageing is portrayed in our society. Take a look!