Rock n' Roll Research Podcast

When it all comes together. Played my 4th gig tonight with brilliant researcher and songwriter, Eddie Accomando, at the Craft & Growler in Dallas. What a joy to see another tremendous researcher, Melissa Barrow, there with her family. The world of #mrx is a big tent of really outstanding and talented people. \m/

Experienced human researchers vs. #AI. How does AI stand up right now, today? The results may surprise you like they did for me. In this special “Open Mic” episode of the Rock n’ Roll Research Podcast, our guests share the results research-on-research that address that very question. Julie Leonard and Brennan Held (colleagues of mine at MarketVision Research) conducted a live, robust study to determine the relative quality and efficiency of human analysis vs. employing AI. Is AI ready to replace human analysis? Is it complementary? Does it make the research process more efficient? What can we conclude today? What’s next? Watch below or find+subscribe to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/ https://lnkd.in/g2HWU33Y #mrx

We all come from somewhere and found ourselves here. Eighteen-year-old me couldn't even conceive of a platform like LinkedIn, let alone the career I've cultivated. I didn't even know what #marketingresearch was then, but I now know the seeds were already planted for me in important ways. It is an honor and privilege to hear and share the unique stories of other market researchers on this platform. Thanks for tuning in to the Rock n' Roll Research Podcast! \m/ #mrx #facetofacemrx #insights #backstory #backinthehairdays

Once fairly traditional, the market research industry is now teeming with fresh thinking and ways to discover insight. Someone needs to help make sense of it all. Graeme Ford is leading the charge by bringing a #punkrock ethos to the game with his new consultancy, PunkMRX. Prior to PunkMRX, Graeme had a ‘boomerang’ career at YouGov, returning as Global Head of Innovation after leaving to co-found a #conversationaltech company which YouGov later acquired. We discuss Graeme’s journey from a young lad fascinated by culture and geography, to a graduate student researching #punkculture to his professional career in insights. We talk plenty of punk rock along the way including who has the best punk rock tradition – the UK, the US East Coast or the US West Coast? [I also continue my sponsorship of Magic Mind . . . if #GreenDay can sell Keurig machines, I can pitch performance enhancement shots – ha!] Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/ https://lnkd.in/ga5urSmv [Shout out in this episode to Lenny Murphy – thank you for the intro!] #mrx #podcast #newmr #breakthemold

Step aside #AdamLevine, Joseph Wylie will take the mic now. Joseph is a goal setter and a planner. He knew in undergrad that #marketresearch was his ticket, so he got his #MSMRA from Michigan State University - Eli Broad College of Business, took a position at Precision Sample, LLC and got involved in the Insights Association (smart moves!). Today, he is Precision’s Global Director of Supply and President of the Insights Association - South Central Chapter. But, oh, what a voice! We talk research and we talk #music where Joseph has been part of an a capella group, a solo artist and a band frontman for the past several years. In fact, his new EP, “Frontal Lobe Development” drops TODAY wherever you stream your music! Watch below or find+sub to the Rock n' Roll Research Podcast wherever you get your podcasts \m/ #dataquality #mrx #ai #sidegig https://lnkd.in/gQHKqdUU [Shout out in this episode to Merrill Dubrow]

Out in the wild with the Rock n' Roll Research Podcast \m/ Colson Steber, today's guest (Ep. 124) Joseph Wylie, and #mrx + #rollerderby extraordinaire Frankie Lipinski (Ep. 91) rockin' the merch! Follow us on LinkedIn for more episodes!

Jim Lake is President of Michael Walters Advertising where he has been for over 30 years. MWA boasts an impressive client list including Hunter Douglas, Inc., John Paul Mitchell Systems and the Chicago Cubs. But Jim is also a fellow drummer who discovered his penchant for #songwriting in his 50s and in 2023 was named a Songwriter to Watch by the Chicago Chapter of Nashville Songwriters Association International. We discuss his career, the heartwarming inspiration for his first song and the enduring importance of making #emotionalconnections with #advertising. You can find Jim’s music here: lakecountrysongs.com Watch below or find+sub to the Rock n' Roll Research Podcast wherever you get your podcasts \m/ https://lnkd.in/gHwhkbiA #mrx #sidegig #chicago #GodGaveHerBoys

Tomorrow I'm launching episode 123 of the Rock n' Roll Research Podcast. Every single episode has been expertly edited by my guy, Caleb H., in Brooklyn, NY. We met a dozen years ago at the Highland Café when we both lived in Cincinnati. I was frequently working Asia hours in a global job and the Highland was open late every night. We spent countless hours on the patio arguing about philosophy, Albert Camus and many others, and discussed our global travels and where the world might lead us. Well, we've been navigating this podcast together since day one. He's a brilliant and accomplished photojournalist, videographer, talking (arguing) partner and friend. Grateful for that. He didn't ask me to post this. Give him a shout if you have a need! https://lnkd.in/gPkNhBNS

Cool new tunes from Brian Hughes, our guest on Ep26 of the Rock n' Roll Research Podcast. Episode link in the comments. Good stuff, Brian! \m/

Second time’s a charm. After starting out in banking, Rachel Baghelai, Ph.D., PMP pivoted and has thrived in her career as Industrial/Organizational psychologist and business consultant focused on #employeeresearch. She is currently VP of Assessment and Analytics and The Kaleidoscope Group, a leading #DEI consultancy based in Chicago. We discuss Rachel’s career journey and her perspective on research, her passion for riding horses and #dressage, and our shared love of #punkrock. Watch below or find+sub to the Rock n' Roll Research Podcast wherever you get your podcasts \m/ https://lnkd.in/gpntdvmD [Shout out in this episode to Mary Hunter and big ups to .Priscilla McKinney. and Little Bird Marketing for the introduction] #iopsychology #secondcareer #mrx #employeeassessment #measurement #psychology #chicagoschool #lillingtons