Uberflip | A PathFactory Company

BIG NEWS📰❗We’ve been acquired by PathFactory, the leader in content intelligence & personalization! This exciting union will empower B2B marketers to tackle the shifting B2B buying landscape and deliver the personalized, self-service buying experiences today’s buyers expect. As they say, “If you want to go fast, go alone; if you want to go far, go together.”🤝 Joining forces with PathFactory brings countless benefits to Uberflip customers. PathFactory has many of the advanced AI, automation and analytics capabilities we were building out in our Next Gen platform, giving customers access to these critical features earlier than expected. For customers who want to migrate and experience these state-of-the-art features ASAP, we’ve got you covered! For others, rest assured there will be no immediate changes. Keep using the Uberflip products you trust and maintain continuity with your current processes. There’s no set timeline for migration - we’ll meet you wherever you’re at. The takeaway here is the leading experts in B2B content distribution will now be under one roof, working towards the same mission. Together, we're revolutionizing B2B marketing and creating a future where exceptional buying experiences drive real business results. You can read more on this news from Dev Ganesan, CEO & President of PathFactory, here👉 https://bit.ly/4d19GmY #Acquisition #B2BMarketing #ContentMarketing #GenAI #MarketingTechnology

Did you hear the news about our acquisition by PathFactory? 📰 This acquisition is a game-changer for our customers, and here's why: 🚀PathFactory’s advanced AI, automation, and analytics capabilities perfectly complement our vision. Customers will now have access to these cutting-edge features much sooner than anticipated. ✨For those eager to dive into these new capabilities, we’re ready to assist with a seamless migration. If you’re not quite ready for the transition, that’s okay too – you can continue using the Uberflip products you know and love without any disruption. We’re committed to meeting you wherever you are on your journey. 🤝By combining forces, we’re not just adding features; we’re uniting two powerhouses to transform the B2B marketing landscape. Together, we’re creating a future where personalized, self-service buying experiences are the norm and exceptional business results follow. Stay tuned for more updates and thank you for being a part of this incredible journey with us! Read more about the acquisition👉 https://bit.ly/4d19GmY #Acquisition #B2BMarketing #ContentMarketing #GenAI #MarketingTechnology #MarTech

B2B marketers are dealing with the perfect storm. 🛒 Buyer expectations are changing (self-service, anyone?) 💻 Martech + website bloat has become a serious issue  📉 Goals are up, but budgets are down Something has to change…and we’re on a mission to make that happen. Get ready for the future of marketing. We’re about to announce something big in the coming days so keep an eye out! #MarketingRevolution #B2BMarketing #UnifiedMarketing 

Did you know there are over 14,000 martech tools on the market? 🤯 While all these tools are meant to make marketers lives easier, they often end up doing the opposite. B2B marketers are dealing with ongoing shifts in B2B buying behavior which require them to use data and intent signals in ways they haven’t before. Today’s average martech stack makes this exceedingly difficult with data coming from so many disparate sources. The level of data analysis needed, paired with the time-consuming nature of personalizing content at scale, has made it harder for marketers to deliver on the basics of marketing: getting the right content in front of the right audience on the right channel at the right time. We’ve heard B2B teams grapple with this issue for far too long and we’re excited to say: Help is on the way! The future of marketing is almost here…stay tuned… #Martech #MarketingRevolution #B2BMarketing #UnifiedMarketing

It’s time to kiss the old marketing funnel goodbye! 💋 Instead of clinging to the traditional funnel—MQLs to SQLs— which focuses on a single individual – it’s time to focus on the entire buying group, which involves closely watching and analyzing a buying group’s online actions and signals to decode their buying intent. This is the first step towards hyper-personalized marketing, ensuring every touchpoint resonates with the unique needs of each buying group member. Our SVP of Marketing Megan Virtanen details how you can revamp your #B2BMarketing strategy by leveraging AI-driven content intelligence to satisfy today’s modern buyers 👉 https://bit.ly/3RYO1DC It’s time we all move towards the future of marketing… #MarketingRevolution #UnifiedMarketing #B2BMarketing

B2B buyers are all about that self-service life💡To meet the demands of modern buyers, sales and marketing teams must join forces to better use buying signals that give them invaluable information about prospect intent. Forrester’s report, "Embrace These B2B Mindset Shifts to Accelerate Lifecycle Revenue Evolution," has the insight you need to understand how to market to buying groups and supercharge your sales-marketing collaboration. Get a complimentary download of the report, plus more #marketingtips in our blog: https://bit.ly/3L4WIZt #B2BMarketing #SalesAndMarketing #ForresterInsights #MarketingRevolution

We helped Impartner Software reach new heights with a killer content engagement strategy. They needed to build brand awareness and educate potential customers. So, they created robust, personalized campaign experiences packed with valuable resources – all powered by Uberflip!   With our platform, Impartner saw: 💻 326% increase in organic website visitors ⌨ 754% more keywords ranked in search 📈 75% boost in organic conversions   How'd they do it? Check out the full case study: https://bit.ly/4eI4tBS   #PartnerManagement #SuccessStory #ClientSpotlight #Personalization #B2BMarketing

Can you confidently say your B2B marketing strategy meets customer expectations? 🤨 The reality is, most B2B buyers are dissatisfied with: 👉 the lack of self-service options 👉 vendor-driven content 👉 their ultimate purchase decision 😨 It's time to modernize B2B marketing to meet buyers where they are... #B2BMarketing #Personalization #ContentExperience

In today's dynamic #B2Bmarketing landscape, true engagement goes beyond content discoverability. Just like Google's mission is evolving, so is ours. The Uberflip of yesterday focused on helping marketers organize and curate content. The Uberflip of today empowers marketers to create interactive, personalized experiences that engage buyers throughout the entire customer lifecycle. 💭 Let's reimagine B2B marketing together to foster meaningful conversations and build stronger brand connections.

Transformation alert ⚠️ The next generation of the Uberflip platform is HERE! Here's what you need to know: ⚡Uberflip enables B2B marketers to deliver personalized engagement throughout the customer lifecycle. ⚡New capabilities allow marketers to quickly spin up and deploy personalized destinations (think landing pages, microsites, event pages, etc.) in just a few minutes using Uberflip's super slick campaign destination builder. Then easily deliver relevant content by industry, persona or buying stage to buyers - and move those deals along faster. ⚡Enriched analytics - better leverage 1st and 3rd party data to attribute engagement to specific contacts and accounts. Sales teams can lean on this intent data to determine the best next step. We now support data enrichment from Eloqua, Adobe Marketo, HubSpot and Pardot. ⚡And coming this summer...an enhanced AI-powered personalization feature. Create destinations that listen, absorb signals, and enrich buyers’ experiences with personalized resources, insights, and suggestions. Uberflip’s evolved platform helps marketers guide their audiences down the funnel, while supporting sales and customer success teams as well in driving a more seamless, personalized experience across the entire customer journey. Want a sneak peek? Visit Booth 521 at the #ForrB2BSummit - or click here: https://bit.ly/3wkkBbD #marketing #martech #B2Bmarketing #B2B #AI #salesenablement #ABM