Unbounce

Class is in session, and we’ve got marketing legends at the front of the room! Introducing Marketing Agency University, a live five-part webinar series every Wednesday in October. 🎓 Industry titans Seth Godin, Flavilla Fongang, Jay Baer, Shama Hyder, and Andrew Dod are diving into the strategies that can help you boost revenue, improve client retention, and supercharge your agency’s growth. Register now to save your spot: https://bit.ly/4dZFHfP See you in class!

Marketers, do you need an easy way to improve your paid media campaign performance when your conversions and ROI are in the red? 🚩 We've got you covered with a step-by-step framework to help you plan, build, and optimize paid media experiments. Learn how to: 🚀 Launch and analyze experiments effectively 🧪 Structure paid media experiments in one place 💰 Run more experiments efficiently with less resources Access the template ➡️ https://bit.ly/3RwhODu

Think a glamorous website design is a better investment than great wording? Sorry but Unbounce says you're wrong ❌ Their study found that website copy has 'twice the relative influence to convert over design'. Basically, the words on your website are twice as powerful as the images, layout, colours and graphics when it comes to convincing people to take action. You know, all those things you would love your web visitors to do, like subscribing to your newsletter, booking a trip to your museum, donating to your charity... And if brilliant copy is twice as impactful as brilliant visuals (which are doing a pretty good job as it is), just think how much more powerful it could be than clunky sentences and dodgy translations. I'm not saying we should all strip back to Windows 95 or gov.uk-style homepages as long as the words are good. But if you're allocating a big chunk of your budget to web design while cobbling together the words on a shoestring, you might want to rethink that! You can read the post here 👉https://lnkd.in/eFQ4dG7x ----- Hi I'm Amy 👋 I translate and write people-friendly communications content for busy teams who care. If you're thinking about refreshing your website but are short on time or British cultural know-how, drop me a DM.

I spent last week researching how much copy is "too much" for donation pages, and the answers shouldn't surprise you 🫨 If you joined last week's livestream with Nathan on 5 Tactics to Grow Donations and Maximize Year-End Revenue, you know we focused a lot on donation page value props. It makes sense—this is where your nonprofit's mission and the impact of a donation are first explained. One question we got was, "How much is too much?" Turns out, there’s some data to guide us: Using fancy words? Expect a 24% drop in CVR. Writing too much? That CVR drops 20%. More words = 18% lower CVR. Biggest takeaway: The simpler, the better. In fact, writing at a 5th-7th grade reading level doubles your CVR vs. writing "professionally." Now, you're probably thinking, “How do I write for a 7th grader?” It’s tricky - I know so many who’ve spent their lives mastering copywriting. But there are free tools to help you start writing value prop copy that leads to impact. I’m no expert, but here are 3 tools I always use: 💾 ChatGPT: Helps me simplify my copy and make it concise (literal prompt I use --> Review this copy and make it more concise and read at a 7th grade level). 👊 Make it Punchy: Not specifically for nonprofits, but this book is a goldmine for writing and a MUST READ. 🤝 Follow a writing pro: It’s always good to follow the experts who make writing look easy. Here are some of my favs: Katelyn Baughan, Caroline Griffin, Emma Stratton, Devin Reed Do you have any go-to moves to help your donation page copy cut through the noise? Drop em in the comments - I'm always looking to learn 🏴☠️ S/O to Unbounce for doing the hard data work in their recent CVR benchmark report - will drop the link in the comments.

I spent last week researching how much copy is "too much" for donation pages, and the answers shouldn't surprise you 🫨 If you joined last week's livestream with Nathan on 5 Tactics to Grow Donations and Maximize Year-End Revenue, you know we focused a lot on donation page value props. It makes sense—this is where your nonprofit's mission and the impact of a donation are first explained. One question we got was, "How much is too much?" Turns out, there’s some data to guide us: Using fancy words? Expect a 24% drop in CVR. Writing too much? That CVR drops 20%. More words = 18% lower CVR. Biggest takeaway: The simpler, the better. In fact, writing at a 5th-7th grade reading level doubles your CVR vs. writing "professionally." Now, you're probably thinking, “How do I write for a 7th grader?” It’s tricky - I know so many who’ve spent their lives mastering copywriting. But there are free tools to help you start writing value prop copy that leads to impact. I’m no expert, but here are 3 tools I always use: 💾 ChatGPT: Helps me simplify my copy and make it concise (literal prompt I use --> Review this copy and make it more concise and read at a 7th grade level). 👊 Make it Punchy: Not specifically for nonprofits, but this book is a goldmine for writing and a MUST READ. 🤝 Follow a writing pro: It’s always good to follow the experts who make writing look easy. Here are some of my favs: Katelyn Baughan, Caroline Griffin, Emma Stratton, Devin Reed Do you have any go-to moves to help your donation page copy cut through the noise? Drop em in the comments - I'm always looking to learn 🏴☠️ S/O to Unbounce for doing the hard data work in their recent CVR benchmark report - will drop the link in the comments.

At Unbounce, we don’t just talk about our values—we live them every day. 🚀 As part of our Values Spotlight Program, we’re celebrating the Unbouncers who are leading by example, inspiring their peers, and making a real impact. Swipe through to meet this quarter’s standout stars (nominated by their colleagues), and drop your congrats in the comments below! #lifeatunbounce #workplaceculture #companyvalues 

THIS WEDNESDAY at Marketing Agency University, Jay Baer will tackle one of the biggest challenges for agencies… 👉 Making smart software decisions Don’t be a tool fool—join Jay to learn actionable strategies to choose the right tools and boost your agency’s efficiency (while saving some serious cash). Register today at: https://bit.ly/4dZFHfP #martech #techstack #agency

Stop guessing. Start testing.  🧪 Use the A/B Testing Calculator to figure out the perfect sample size and duration for your tests, then tap into expert resources to make your A/B testing game even stronger. Less guesswork, more wins. Get ready to optimize like a pro: https://bit.ly/3zjGl94 #ABTesting #DigitalMarketing #MarketingTools

We analyzed 57M landing page conversions. Can you guess what the data told us? 👀 For more insights like this across industries, download the 2024 Conversion Benchmark Report: https://bit.ly/3XtXRk9 #conversionrateoptimization #landingpage #researchreport

The secret to agency growth in 2025? (Spoiler alert...it’s you!) This Wednesday at Marketing Agency University, Shama Hyder will share LinkedIn strategies tailored for agency founders to maximize visibility and influence in your target market. Ready to set yourself apart? Save your (virtual) seat and get access to all five sessions: https://bit.ly/4dZFHfP