Klue

We are SO excited to have Anthony Pierri 🎸 and Emma Stratton be the keynote speakers at Compete Week 2024 🤯 Emma will be sharing her legendary expertise in positioning and messaging in her session: Differentiate Your Tech With Buyer-Centric Messaging Anthony, one half of the messaging powerhouse FletchPMM, is kicking off day 2 with his session: How to Differentiate in a Crowded Market We can’t think of a more one-two punch to headline our event than these two 🥊 It’s an event you DO NOT want to miss

‘This competitor is always eating our lunch’… devastating words to hear. ESPECIALLY if it isn’t true. Devin Reed had experience with this, and after doing research looking into their data they saw that the competitor was actually only coming up about 5% of the time. It was a loudest rep in the room problem. And once you start making GTM decisions based on the loudest voice (or worse yet, gut feel)... well, you might as well just work blindfolded.

Check out the FULL lineup for Compete Week 2024 👇 This is our biggest lineup yet, and guess what? Day 1 these leaders and experts will be running sessions IN-PERSON. Both days will also be streamed virtually, so anyone will be able to join and learn from the best of the best in compete. Tag who you’re most excited to see in the comments 👇

Competing over the last chip, we get it. But at Compete Week, we want people to lay down the swords and com(pet)e TOGETHER in-person for the first time. Because bringing the compete community together is what Compete Week is all about. Learning from people at the top of their field about the best practices of product marketing and competitive intelligence. Then you can go back to battling over that last chip when it’s over. Register at competeweek [dot] com.

There are two things you need to do to start writing better battlecards 👇 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 𝗔𝗰𝘁𝗶𝗼𝗻 What is a comparison? A lot of compete pros deliver competitive facts in isolation. That means nothing to your sellers. These facts need to be framed as ‘Us vs. Them’. A fact like ‘They offer multi-currency support’ is useful intelligence, but what does it mean in a competitive deal? How can the seller use this? By framing it like ‘Their complex currency offering vs. our focused North American solution’ sets up the comparison for you to go into the WHY quicker. Now it’s time for an action. But what are actions? Actions can include: 🗺️ Discovery questions 🪤 Trap setting questions 🔀 Redirect statements ❗️ Objection handling 🗣️ Testimonial/proof sharing They’re more than just a talk track that a seller regurgitates - they’re a technique a seller can leverage. An example of a discovery question would be: ‘Do you have a significant portion of your business operations outside of North America?’ It’s setting up the prospect to think more about what they need and frames it as us vs. them in your seller’s mind.

We were named one of Canada’s Top Growing Companies 🎉 5 years in a row 💃🕺 This is all credit to the Klue Crew, putting in the WORK to get us to where we are year after year. It’s a nice moment of pause to feel seen, and it’s all because of their work 👏 Here’s to Canadian companies doing well 🥂 🇨🇦 P.S. #100 is a cool spot to be on a list 👀

Exciting News! 🚀 I’m thrilled to announce that after an incredible 2 years with Accenture Song, I’m joining Klue as a Content Services Manager! A heartfelt thank you to my amazing colleagues and mentors at Song and the Innovation Hub. Your support has been critical in shaping my career in tech, and I’ll carry those lessons with me into this new adventure. 💜 At Klue, I’m excited to roll up my sleeves and dive into the world of competitive enablement. Huge thanks to Ekta Yadav, Jordan Li, Josh Gladstone, and Candice Charleton for introducing me to this dynamic field. Lastly, one resource that helped me connect with Klue's thought leadership is the Coffee and Compete podcast ☕ . If you want to dive deeper into market success, I highly recommend it—it’s a fantastic way to explore winning strategies and fresh perspectives! 💪

We are filming something big today. It’s the funniest thing we’ve filmed. We can’t wait for you to see. It’s premiering at Compete Week. 👀 Register at competeweek.com

If you're in a crowded space, how do you frame the market and your unique value within it in order to stand out from the competition in the eyes of your buyer? Jon Itkin and Clara Smyth have you covered. In our next Power (Half) Hour, join us on Sep. 27 9:30am PST, you'll learn: 1. How to educate your buyers and frame the market for them 2. How to effectively group similar competitors for clearer market positioning 3. How to craft a compelling competitive narrative based on your market framing and competitive alternatives Come wrap up your Friday with the product marketing and competitive intel community, and bring a question or two! Register here: https://lnkd.in/gSnFguRz

🔍"Invisible differentiation" is changing how AI companies compete. 🚀 Plus, Hunter offers insider tips on countering competitor launches.