Unbounce

Class is in session, and we’ve got marketing legends at the front of the room! Introducing Marketing Agency University, a live five-part webinar series every Wednesday in October. 🎓 Industry titans Seth Godin, Flavilla Fongang, Jay Baer, Shama Hyder, and Andrew Dod are diving into the strategies that can help you boost revenue, improve client retention, and supercharge your agency’s growth. Register now to save your spot: https://bit.ly/4dZFHfP See you in class!

What’s Ricardo Baziotti’s secret to 1,000+ high-converting landing pages? It’s not just talent—it’s a formula of Unbounce conversion-optimized templates and an eye for conversion-centered design. 👀 As Creative Director at V4 Company, Ricardo has mastered Unbounce to deliver high-impact pages for Latin America’s largest marketing consultancy. He’s proof that the right tools + design make a winning combo. Join us in congratulating Ricardo on five years of conversion-driven success! 🎉 — — — — Want to see his top-performing pages? Check out his story and get inspired to elevate your own conversion game 👉 https://bit.ly/3NWz3M5 #landingpages #conversionoptimization #customerstory 

The Unbounce team is growing! 💙 Come join our team to experience an exciting workplace culture and brilliant colleagues that empower you to add value and grow. Open roles across Unbounce and Insightly, an Unbounce company 👇 Customer Success & Sales • Technical Account Manager, Marketing Attribution • Sales Development Representative, CRM • Sales Operations Specialist • Customer Care I • Account Executive, CRM Engineering • Analytics Developer • Senior Data Scientist • Software Developer II • Senior Software Developer I Marketing • Senior Product Marketing Manager • Email Marketing Specialist • Content Marketing Manager Product, UX • Senior Product Manager, CRM Operations • Finance Operations Manager Share this post with a friend who is looking for their next great opportunity, or apply to any of the above roles at: https://bit.ly/3CfEyTD #unbouncecareers #werehiring #remotework

Happy Diwali from Unbounce! 🪔 Swipe to discover the beauty of Diwali with Aashna Sethi, LL.M, our Data Privacy & Compliance Analyst, who shares what this festival of light and love means to her and her family. ✨

This spooky season, don’t let mismatched messaging scare off your visitors! Ad promising one thing, but landing page delivering another? That’s a crime against conversion waiting to happen. Got any other conversion cold cases that need solving? 🎃🕵️♀️ #conversioncrimes #croaudit #spookyseason 

Marketers, do you need an easy way to improve your paid media campaign performance when your conversions and ROI are in the red? 🚩 We've got you covered with a step-by-step framework to help you plan, build, and optimize paid media experiments. Learn how to: 🚀 Launch and analyze experiments effectively 🧪 Structure paid media experiments in one place 💰 Run more experiments efficiently with less resources Access the template ➡️ https://bit.ly/3RwhODu

Think a glamorous website design is a better investment than great wording? Sorry but Unbounce says you're wrong ❌ Their study found that website copy has 'twice the relative influence to convert over design'. Basically, the words on your website are twice as powerful as the images, layout, colours and graphics when it comes to convincing people to take action. You know, all those things you would love your web visitors to do, like subscribing to your newsletter, booking a trip to your museum, donating to your charity... And if brilliant copy is twice as impactful as brilliant visuals (which are doing a pretty good job as it is), just think how much more powerful it could be than clunky sentences and dodgy translations. I'm not saying we should all strip back to Windows 95 or gov.uk-style homepages as long as the words are good. But if you're allocating a big chunk of your budget to web design while cobbling together the words on a shoestring, you might want to rethink that! You can read the post here 👉https://lnkd.in/eFQ4dG7x ----- Hi I'm Amy 👋 I translate and write people-friendly communications content for busy teams who care. If you're thinking about refreshing your website but are short on time or British cultural know-how, drop me a DM.

I spent last week researching how much copy is "too much" for donation pages, and the answers shouldn't surprise you 🫨 If you joined last week's livestream with Nathan on 5 Tactics to Grow Donations and Maximize Year-End Revenue, you know we focused a lot on donation page value props. It makes sense—this is where your nonprofit's mission and the impact of a donation are first explained. One question we got was, "How much is too much?" Turns out, there’s some data to guide us: Using fancy words? Expect a 24% drop in CVR. Writing too much? That CVR drops 20%. More words = 18% lower CVR. Biggest takeaway: The simpler, the better. In fact, writing at a 5th-7th grade reading level doubles your CVR vs. writing "professionally." Now, you're probably thinking, “How do I write for a 7th grader?” It’s tricky - I know so many who’ve spent their lives mastering copywriting. But there are free tools to help you start writing value prop copy that leads to impact. I’m no expert, but here are 3 tools I always use: 💾 ChatGPT: Helps me simplify my copy and make it concise (literal prompt I use --> Review this copy and make it more concise and read at a 7th grade level). 👊 Make it Punchy: Not specifically for nonprofits, but this book is a goldmine for writing and a MUST READ. 🤝 Follow a writing pro: It’s always good to follow the experts who make writing look easy. Here are some of my favs: Katelyn Baughan, Caroline Griffin, Emma Stratton, Devin Reed Do you have any go-to moves to help your donation page copy cut through the noise? Drop em in the comments - I'm always looking to learn 🏴☠️ S/O to Unbounce for doing the hard data work in their recent CVR benchmark report - will drop the link in the comments.

I spent last week researching how much copy is "too much" for donation pages, and the answers shouldn't surprise you 🫨 If you joined last week's livestream with Nathan on 5 Tactics to Grow Donations and Maximize Year-End Revenue, you know we focused a lot on donation page value props. It makes sense—this is where your nonprofit's mission and the impact of a donation are first explained. One question we got was, "How much is too much?" Turns out, there’s some data to guide us: Using fancy words? Expect a 24% drop in CVR. Writing too much? That CVR drops 20%. More words = 18% lower CVR. Biggest takeaway: The simpler, the better. In fact, writing at a 5th-7th grade reading level doubles your CVR vs. writing "professionally." Now, you're probably thinking, “How do I write for a 7th grader?” It’s tricky - I know so many who’ve spent their lives mastering copywriting. But there are free tools to help you start writing value prop copy that leads to impact. I’m no expert, but here are 3 tools I always use: 💾 ChatGPT: Helps me simplify my copy and make it concise (literal prompt I use --> Review this copy and make it more concise and read at a 7th grade level). 👊 Make it Punchy: Not specifically for nonprofits, but this book is a goldmine for writing and a MUST READ. 🤝 Follow a writing pro: It’s always good to follow the experts who make writing look easy. Here are some of my favs: Katelyn Baughan, Caroline Griffin, Emma Stratton, Devin Reed Do you have any go-to moves to help your donation page copy cut through the noise? Drop em in the comments - I'm always looking to learn 🏴☠️ S/O to Unbounce for doing the hard data work in their recent CVR benchmark report - will drop the link in the comments.

At Unbounce, we don’t just talk about our values—we live them every day. 🚀 As part of our Values Spotlight Program, we’re celebrating the Unbouncers who are leading by example, inspiring their peers, and making a real impact. Swipe through to meet this quarter’s standout stars (nominated by their colleagues), and drop your congrats in the comments below! #lifeatunbounce #workplaceculture #companyvalues