Velour Beauty

Excited to see our latest launch, Self-Stick Lash Clusters, in NewBeauty's Beauty Roundup for an Espresso, Brat, or Pink Pony Girl Summer Our marketing team partnered with Sabrina Carpenter's talented makeup artist, Carolina Gonzalez, in early 2024, and we're continuing to see it drive excitement around the brand ✨ You can find the Velour Beauty Self-Stick Lash Kit at SEPHORA and Ulta Beauty! Read more about Sabrina's Espresso makeup look here: https://lnkd.in/gDXheBVc #velourlashes #velourbeauty #beautytrends #celebritypartnerships #influencermarketing

We're entering a new era for false lashes 💛 Meet Velour-Xtensions™ Self-Stick Lash Clusters: pre-glued under lash clusters for lash application in just 1 step! Perfect for beginners, these self-adhesive lash clusters are easy to apply and mess-free. Handmade with lightweight and natural-looking fibres, Velour Self-Stick Lash Clusters are pre-glued lash clusters that are applied underneath your natural lashes for a seamless look. 👀 https://lnkd.in/eh4y8wQn 🛍 Shop it now: https://lnkd.in/e5XYw7XA #velourlashes #velourbeauty #beautytrends #newarrivals

Did you hear? Byrdie rated the Velour Pretty Big Deal Lash Mascara as the best strengthening tubing formula! We're so proud of this 3-in-1 lash shield, serum and tubing mascara. "Velour Beauty is known for its glamorous false lashes, so it makes sense they would create a nourishing, lengthening mascara. This inky-black formula doubles as a lash serum, with peptides to strengthen the lashes with each application. The angled brush lifts and extends lashes to a feathery, natural-looking finish without clumping or smudging." https://lnkd.in/ezmdQXZ8 #velourlashes #velourbeauty #beautytrends #bestmascaras

The Velour Too Real Lash Applicator is trending! If you haven’t seen the viral videos, here’s the rundown on why it's the best lash applicator and lash comb out there: The unique dual-ended tool features the curved lash applicator on one end and a comb on the other. The lash applicator end is designed for precise application of false lashes and can also be used to apply rhinestones, pearls and gems in creative makeup! The comb end effectively blends your natural lashes into your false lashes, but also functions as a lash separator, brow brush, and to tame flyaways. Interested? Here's one of the videos that went viral this month: https://lnkd.in/g-Aav2pG #velourlashes #velourbeauty #beautytrends #viralbeauty #influencermarketing

It's been an exciting few months for our marketing team having partnered with Sabrina Carpenter's talented makeup artist - Carolina Gonzalez ✨ Seeing our Velour Xtensions™ lash clusters on Sabrina in her 'Espresso' music video, Coachella sets, and Cosmopolitan digital cover, has been nothing short of amazing! Here is a snapshot of the current results from this collab: - Over 1.3B UVPM from press placements - Over $400K in EMV and 4.5M Impressions from Carolina's social tags alone - Spillover effect on social with dozens of look recreations 👏 The “Sabrina’s Effect” is strong It’s one of those now rare cases when traditional celebrity influencers work for the brand! BTW our Velour-Xtensions™ Kit is the #5 false lash SKU in NPD prestige retail data Q1'24 and a top-selling SKU at SEPHORA and Ulta Beauty. Read more about Sabrina's Coachella look here: https://lnkd.in/ggU9qxnc ##velourlashes #velourbeauty #beautytrends #celebritypartnerships #influencermarketing