Velour Beauty’s Post

When you think of luxury, you might automatically think of handbags, watches, automobiles, and wallets. Don't count out makeup and beauty products when it comes to successful luxury markets. The luxury beauty market is seeing incredible success at present. A potential explanation is influencer and social media culture. By constantly viewing what people are purchasing and engaging in via social media, consumers often want to keep up with their peers and favorite content creators. #LuxuryBeauty #LuxuryMarket #Commerce

In the ever-evolving world of beauty, there's a fascinating trend taking center stage: clients are bringing reference pictures to their stylists. This isn't just a trend; it's a seismic shift toward more personalized and inspired beauty experiences. 💅 Why It's Significant: Clients are embracing the power of visuals to articulate their unique style. It's not merely about a haircut or a manicure; it's about translating inspiration into a real, personalized look. 💅 Collaboration in Action: Sharing these reference images is a two-way street. It's a collaboration between clients and stylists, fostering trust and creating looks that authentically represent each individual. 💅 The Social Media Influence: Attributed partly to the rise of Instagram and other platforms, clients are curating their beauty preferences from influencers and celebrities, making trends more accessible than ever. 💅 What's on the Horizon: This trend is far from a passing phase. It's redefining how we communicate about beauty—from traditional discussions to visual inspirations. 💅 Debeaut's Unique Offering: Enter Debeaut—an endless wellspring of beauty references. Your personal space to transform those inspiration pictures into your signature look. Let's ride this beauty wave together! 💄✨ #BeautyTrends #DebeautInspo

We've seen the backlash against celeb-founded brands or companies that hire celeb ambassadors - and for awhile, I was recommending clients steer clear of celeb partnerships. They can be costly, ineffective, and lead to negative coverage BUT - I'm changing my tune. Done right, a celebrity partnership can elevate a brand's visibility, expose it to new audiences, and lead to more top-tier media coverage. But there are still ways it can go wrong - below are my tips on how to ensure the greatest success! Pick the right celeb Ultimately, the celebrity you partner with should be an authentic fit for your brand. Don't just go with the flavor of the moment, but ensure the talent represents your brand's values and is one you want to partner with for the long-term. Partner with the celebrity's pro artists If a celeb brand ambassador is out of your budget, there's other ways to align with top-tier talent. We love partnering with a celebrity's beauty or fashion team - including makeup artists, manicurists, and hair stylists. These partnerships can often lead to more credibility than paying a celeb outright - the artists work with best of the best products, so their stamp of approval really speaks to the quality of the products. Maximize any celeb sightings with additional PR outreach We've heard from clients that a celeb posting about or wearing a product definitely leads to a bump in traffic and sales, but you need to maximize it and keep it going with PR outreach post-partnership. Being able to say that your brand was worn by a certain celeb or endorsed by their glam squad can lead to coverage that will often bring about an even bigger boost in awareness and traffic. Do you have any questions about celebrity partnerships for lifestyle brands? DM me or pop 'em in the comments below! #beautypr #fashionpr #fashionmarketing #beautymarketing

Mesmerizing Gazes: Unveiling Trends in the Eye Makeup Market Request Free Sample Report:https://shorturl.at/efmv3 The #Eye #Makeup #market is at the forefront of #beauty #trends, offering a kaleidoscope of #colors and #innovations that empower #individuals to express their #unique #style. From vibrant #eyeshadows and #bold #eyeliners to volumizing #mascaras, this #market caters to the #diverse preferences of #makeup enthusiasts. As the #beauty #industry continues to embrace inclusivity and #self-expression, #eye #makeup has become a canvas for #creativity and #individuality. With the rise of beauty #influencers and #social #media, trends in the eye makeup market #quickly evolve, inspiring a #dynamic #landscape of #looks and #techniques. Whether it's #natural elegance or daring #drama, the Eye Makeup market is a captivating #journey through the artistry of #self-adornment. Hulu, KOSE, Natura, Colgate-Palmolive, Mary, Henkel #EyeMakeupTrends #BeautyInnovation #ExpressYourEyes #MakeupArtistry #BeautyCommunity #BoldEyes #GlamourGaze #SelfExpression #BeautyInclusivity #EyeMakeupLooks

You know that feeling when you think of beauty, and Fenty instantly comes to mind? Yeah, me too. Fenty is a brand that has been growing steadily since its launch, and it’s no surprise why. Their PR strategy is all about inclusivity, representation, boldness, and authenticity. They know how to work with macro influencers and celebrities to make a statement. Picture this: You walk into a makeup store, head straight to the Fenty Beauty stand, and find your perfect shade match without a hitch. In the beauty industry, that’s almost unheard of—Fenty and just a few others can pull that off. That’s why they’re at the top of their game, creating products for all races, ethnicities, body shapes, sizes, skin types, and hair types. Fenty Beauty’s PR strategy was a game changer that addressed a huge gap in the beauty industry. While most brands launch with lip kits or eyeshadow palettes, Fenty made a bold move by introducing 40 foundation shades right out of the gate in 2017 (and now they’ve expanded to 57). In our diverse world, everyone wants to feel represented, and Fenty makes sure no one is left out. One of my favorite PR campaigns by Fenty is the “Beauty for All” campaign. It features stunning women from various cultural backgrounds, sending a powerful message: Fenty has exactly what you need, no matter who you are. #31DaysofStrategy

💄✨ The Make-Up Artist Service market is poised for explosive growth, and the latest insights reveal an exciting future for beauty professionals! As personal grooming and aesthetic enhancement become increasingly important in our visual-centric world, the demand for skilled make-up artists is surging. This growth is driven by the rise of social media influencers, beauty tutorials, and the expanding beauty industry, which emphasizes the value of professional services for events, photoshoots, and personal styling. As we embrace this transformation, it's a fantastic time for make-up artists to showcase their creativity and expertise, tapping into new opportunities in an ever-evolving market. Let’s celebrate the artistry and innovation that define this vibrant industry! Source: https://lnkd.in/dza8DiU7 #MakeupArtist #BeautyIndustry #CareerGrowth #CreativeProfessionals #BeautyTrends

Golloria George, a TikTok creator well-known for her candid make-up reviews, has become a powerful voice in the beauty industry, holding brands accountable for their lack of inclusivity. George, who built her platform by trying the darkest foundation shades on her skin, recently sparked backlash online after giving a frank review of Yves Saint Laurent’s (YSL) Make Me Blush Liquid Blushes. Unfortunately, the influencer’s honest review of the products led to a wave of highly discriminatory criticism, forcing George to take a break from social media. The content creator highlighted a key issue: brands need to stop falsely advertising shades for darker-skinned models when the product doesn’t actually work for them. As she pointed out this is “false advertising.” Despite years of conversations about shade diversity, many brands still fail to cater to Black and brown consumers. Even when darker shades are offered, they are often not stocked properly, leading to a further breakdown in trust between Black consumers and beauty brands. Drugstores, for example, often cite low sales as a reason for not keeping darker shades on shelves, but it’s a catch-22. Without consistent stock, how can anyone judge the demand for these products?? The conversation about the lack of diversity in beauty products has been ongoing for years. Many brands seem to approach this problem as if they’ve only just learned how to formulate for darker skin tones, which is inexcusable in 2024. The knowledge exists; the lack of inclusive products is no longer just an oversight, it’s a choice. And consumers like myself are no longer willing to accept apologies after the fact. https://lnkd.in/eK-Uaumz #golloriageorge #makeup #makeuptrend #blackwomen #inclusivity #creator #beautycreator

The Makeup Wars: How Fenty Beauty Conquered Instagram and Maybelline Faltered 🌟The world of makeup is full of big brands, but in recent years, we've seen a fascinating success story and transformation. Let's analyze the makeup battle between Fenty Beauty and Maybelline. ✔Maybelline: The established name that got left behind Maybelline is a well-established company in the makeup world, with a long history of providing affordable products. However, over time, their marketing became stale and out of touch. They relied on the same print ads and traditional celebrities, and failed to engage with the shift to social media platforms. 🌟Maybelline's Challenge: The rise of social media, especially Instagram, changed the game. Suddenly, consumers were looking for brands that were more interactive and authentic. It was too late for Maybelline to change their strategy quickly enough. ✔Fenty Beauty: The power of diversity and innovation Fenty Beauty, founded by global icon Rihanna, entered the scene with a bang. They focused on inclusive diversity in makeup shades to suit all skin tones, something big brands had not focused on before. Rihanna also leveraged her power on Instagram to promote the products in a way that was both relatable and authentic. 🌟Fenty Beauty's Success: Fenty Beauty's inclusive and interactive strategy on Instagram resonated with a new generation of beauty-conscious consumers. The ads showcasing diverse skin tones and high-quality products made a huge splash. 📍The Takeaway: This story teaches us that today's consumers value diversity, innovation, and authenticity. A big brand name is no longer enough to earn customer loyalty. At Elevate, we help businesses like yours develop modern and effective marketing strategies on social media platforms like Instagram. We'll help you reach your target audience in a genuine and impactful way. So let's get in touch TODAY🌟 #Elevate #buisnessdevelopment #marketing

Beyoncé's haircare line just got real. Here's why it's a marketing win. Last week, Beyoncé recently surprised fans with a rare look at her natural hair in a haircare routine video promoting her new line, Cécred. This move highlights valuable lessons for brands. Let's get into it: 1️⃣ Know When to Pivot: Beyoncé is no stranger to selling out of products. 👌🏾 But this time, the initial announcement wasn't enough for some. I saw other celebrities and influencers using Cécred but wondered why I hadn't seen Beyoncé use her hair care line. 👀 Beyoncé's shift to showcasing the use of her product demonstrates the importance of adaptability in your marketing strategy. 2️⃣ Know Your Audience: While some fans were ecstatic and fully prepared to give over their coins, some questioned the authenticity of a haircare line from someone rarely seen with natural hair. 🤔 Understanding your audience's needs and addressing potential concerns is crucial. 3️⃣ Embrace Transparency: Even megastars like Beyoncé need to recognize the power of authenticity. Beyoncé used her product in a way that felt like a get-ready-with-me built trust, and helped cut through some skepticism. When I saw Bey's hair, I thought it was beautiful, and I was immediately like, okay, inches! 😆 When it comes to celebrities with beauty brands, do you need to see them use it? Do you have any other takeaways? Let me hear your thoughts in the comments. #Beyonce #Cécred #MarketingMonday #BrandMarketing #MarketingStrategy #BrandStrategy

Juicy Couture #striped #black #white dress. New. Click link to buy or shop!! #ebay #FreeShipping #style #fashion #dresses #OOTD #stripes #fashionista #FashionistaStyle #blogger #bloggers #BloggerStyle #influencer #influencers #InfluencerStyle