BottomLine

Your website isn’t just a website—it’s your hardest-working salesperson.  But is your website actually turning visitors into customers?  Are you prioritizing design over functionality?  Is your site fast, structured, and clear—or are these essentials being overlooked?  Are you treating SEO as just keywords, or are you optimizing for intent? Here are 5 things you MUST consider before building or revamping your website. Read the expert insights here. 👇 https://lnkd.in/gtJma5s7

Sales blames marketing. Marketing blames sales. Meanwhile, revenue leaks out like a cracked pipeline. Here’s the hard truth: Companies that don’t align these two teams lose millions. Want proof? See how misalignment costs businesses 10% of revenue every year—and how fixing it can unlock 208% more growth. Swipe through to learn more.

Are You Marketing for People—Or Just Algorithms? Marketers are in a constant race to please algorithms, but here’s the paradox: the more we chase trends, the more we risk losing real connection. 🚨 👉 Does SEO-driven content actually build relationships? 👉 Can viral trends create lasting loyalty? 👉 Is there a smarter way to balance strategy and storytelling? The answer isn’t what you think. Read the full article to find out. ⬇️ #Marketing #SEO #Storytelling #DigitalMarketing

Success isn’t about funding or luck—it’s about something far more powerful. Our research uncovered the 5 Impact Pillars™ that set high-growth companies apart. These businesses don’t just scale. They disrupt. They lead. They win. Want to know what they are? Download The Challenger’s Playbook now: https://lnkd.in/g_fx7JmU

Women have always been at the heart of progress—challenging limits, rewriting narratives, and paving new paths. 💪 Their courage is a ripple that becomes a wave, shaping the world for generations to come. Today, we listen. We learn. We celebrate. 🙌 Because when women rise, the world transforms. 💞 Special thanks to Kristina Plank, Karen Molina Salvador, Claire Crisostomo - Gibalay, Lisa Genovese, Jennifer Muller (Nicholson), Saira Hayat, Kelly Palmer, Cassy Price and Nada Mattar for sharing their voices and perspectives of women leadership.

In celebration of Women's Day, we honor the incredible women who inspire us with their courage, resilience, and vision. We asked changemakers, entrepreneurs, and leaders, and their answers will shift the way you think. Leadership isn’t about titles—it’s about impact. And these voices prove it. Their perspectives remind us that true leadership is about inspiring change, challenging the status quo, and making a difference in the world. Prepare to be moved, inspired, and empowered to lead with purpose and passion.

Most companies assume they know their customers. But assumptions don’t drive sales—insights do. What if your audience isn’t who you think they are? What if your messaging is missing the mark? Data reveals what assumptions can’t. Let’s rethink your strategy and challenge the obvious. 🌟 At BottomLine, we dive deep to uncover the non-obvious insights that drive real growth. Let's pause, question, and think differently. 📩 DM us to uncover what really drives your customers and transform your marketing strategy.

There are countless myths about what it takes to succeed in marketing. Let’s bust the biggest ones and focus on what really works. Swipe through to uncover common misconceptions—and discover actionable tips to grow smarter, not just bigger. 💬 What’s the biggest myth about marketing you’ve encountered? Let us know in the comments! 

🌍 Voices of Impact. Voices of Inspiration. ✨ On this upcoming International Women’s Day, we’re amplifying the voices of incredible women who are redefining industries, breaking barriers, and paving the way for the next generation. 🚀 Here’s a sneak peek at their stories—proof that when women rise, we all rise. 💡 Stay tuned for the full video as we celebrate the power of inclusion, leadership, and the unstoppable force of women making an impact. A huge thank you to Cassy Price, Karen Molina Salvador, Claire Crisostomo - Gibalay, Nada Mattar and Lisa Genovese for being part of this! Your insights and leadership continue to inspire. #InternationalWomensDay #WomenWhoLead #BLImpactStories #BottomLineInsights #InspireInclusion

What AI Can’t Do in Marketing (Yet) AI has transformed marketing, making processes faster, data more accessible, and personalization more precise. From chatbots to predictive analytics, AI is undeniably a game-changer. But for all its innovation, there are areas where AI falls short—areas that require the human touch to truly connect with audiences. Where AI Stumbles 1️⃣ Understanding Nuance and Context AI excels at analyzing patterns, but it struggles with subtlety. A sarcastic comment or cultural reference can be easily misunderstood by a machine. Without human insight, these nuances can lead to tone-deaf messaging or misinterpreted data. 2️⃣ Crafting Emotional Connections AI can generate copy, but it can’t *feel.* Storytelling—whether in a heartfelt campaign or a brand’s origin story—requires empathy, emotion, and a deep understanding of the audience’s mindset. 3️⃣ Original Creativity While AI tools can remix existing ideas, true innovation comes from human creativity. Developing bold concepts and unique strategies that stand out in a crowded market isn’t something AI can replicate. 4️⃣ Adaptability to the Unpredictable AI relies on past data to make decisions, which means it can struggle in unfamiliar scenarios. When new trends or unforeseen challenges arise, human marketers excel at pivoting and adapting strategies on the fly. The Future of Marketing: AI + Humans* AI is here to stay, but the most successful brands will be those that balance technology with human insight. Machines may analyze, but humans connect. AI may suggest, but humans inspire. 💡 Ready to combine the best of both worlds? Let’s create a strategy that’s as innovative as it is impactful. 📩 Contact us today!