World Marketing Summit

Philip Kotler presents World Marketing Summit 2023. Get ready for an unparalleled experience at WMS 2023 as we bring you not just one, not ten, but an assembly of 200+ distinguished speakers, all under one virtual roof! 🎉 The biggest marketing event will convene on November 6th & 7th, 2023 📆📢 . 📍 Virtually Hosted Get ready to elevate your marketing prowess and make your mark in the industry. 🚀 For more info: https://lnkd.in/dbkQbuJj #WorldMarketingSummit23 #kotler #marketing

📣 Yerevan State University Foundation represented by Rector Hovhannes Hovhanisyan, Dean of the Faculty of Economics and Management, represented by Karlen Khachatryan, and AWE Consulting LLC, the exclusive representative of Kotler Impact in CIS Countries represented by the Armenia Director Meri Grigoryan have signed a memorandum of cooperation to help with the "Essentials of Modern Marketing: Armenia Edition" book. EOMM, alongside Kotler Impact and the World Marketing Summit Group, was founded by the esteemed Prof. Philip Kotler. 📚 Yerevan State University (YSU) is one of the oldest and most prestigious universities in Armenia. It was founded in 1919 and is located in the capital city, Yerevan. YSU offers a wide range of undergraduate and graduate programs in various fields, including humanities, social sciences, natural sciences, and engineering. The university has a three-level education system: Undergraduate, Master's, and Postgraduate. The university has a strong reputation for academic excellence and research, attracting students from Armenia and abroad. Additionally, YSU is known for its vibrant campus life and cultural activities. 📙 The cases selected for inclusion in the Armenian edition of Kotler's Essentials of Modern Marketing book will be reviewed by professors from the Faculty of Economics and Management at Yerevan State University (YSU). 👉 Check the articl here: https://bit.ly/4as6AXo 📩 For more information on how you can be a part of this historic initiative, please contact us at info@greenlightmarketing.am Kotler Impact Inc. World Marketing Summit AWE Consulting Yerevan State University Armenpress News Agency Greenlight Marketing #EOMM #eommarmenia #worldmarketingsummit #WMS #PhilipKotler #GreenlightMarketing #yerevanstateuniversity

"Do not be fooled by my title, 'Father of Modern Marketing.' If I stop following the latest developments and ideas, my marketing knowledge will quickly lose value." - Philip Kotler For a new Journal of Marketing series, "Marketing Insights from AMA Fellows," marketing luminary Philip Kotler reflects on the past and future of the discipline. Phil began teaching marketing at Northwestern University - Kellogg School of Management in 1960 and has been a preeminent scholar shaping marketing philosophy for decades. Now at age 92, Kotler connects the dots between marketing approaches in the 1960s through to recent concepts such as regenerative marketing, entrepreneurial marketing, demarketing, and the role of today's CMOs. Check out this incredible piece from a true marketing legend! #marketing #marketinghistory #MarketingAcad American Marketing Association

Reflecting on my address at the e-World Marketing Summit 2023, where I spoke about the most important stakeholder for a Marketer - The Customer. Marketers today should prioritize consumer experience and loyalty, moving from product-centric to customer-centric thinking. Yet, ensuring consistency in these efforts proves challenging amidst abundant consumer choices. More importantly, Marketers also need to be mindful of the curse of the #SilentSufferers Watch as I delve into why achieving #customersatisfaction remains a significant hurdle for Marketers. #KotlerMarketingSummit #CustomerCentricity #MarketingChallenges #Throwback #CustomerExperience Kotler Impact Inc. Tuhin Mukharjee https://lnkd.in/gwTtJTba

“Se tra 5 anni da oggi lavorerai alla stessa attività, nello stesso modo in cui lavori oggi, sarai fuori dal mercato” (Cit. Kotler Impact Media Relations ) EDIT: E se non affronti la questione della #sostenibilità sarai definitivamente fuori dal business.

World Marketing Summit INSIGHTS 2023 🎯 O evento contou com 150 oradores de todo o mundo e mais de 50H de palestras. Insights principais. 1. Cultura HUMAN CENTRIC 💡Não é suficiente humanizar as marcas. A paixão pelos clientes deve ser o Kryptonite das empresas. Se somos apaixonados pelos clientes, nada vai conseguir abalar o nosso sucesso. Ser uma empresa Customer Centric é mais importante que ser uma empresa conhecida. 2. TECNOLOGIA como aliada e não inimiga: 💡Não adianta lutar contra a sua evolução, mas sim acompanhar essa evolução para não ficar para trás. Os dados são cada vez mais importantes para se conseguir ter histórico dos clientes e dar experiências diferenciadoras e marcantes. 3. CAUSAS SOCIAIS e SUSTENTABILIDADE: 💡As marcas têm de defender genuinamente as mesmas causas do seu público alvo e materializar esses valores em ações concretas, de forma consistente e em todos os pontos de contacto com os clientes. 4. QUEBRAR SILOS: 💡Todos os Departamentos da empresa devem trabalhar com vista aos meus objetivos e juntos, não de costas viradas. Os profissionais de Marketing têm de se interessar pela experiência de cliente. 5. LIDERANÇA e BRANDING PESSOAL: 💡A liderança deve ser mais humanizada e deve ser mais baseada em fazer perguntas, ouvir e estar presente genuinamente. O líder deve ajudar cada um dos colaboradores na evolução e aprendizagem contínuas. 6. EQUILÍBRIO entre a vida pessoal e profissional: 💡Criar um ambiente e uma cultura organizacional que permita às pessoas trabalharem nas suas melhores versões, com maior produtividade, aumento da inovação, em ambientes mais saudáveis e felizes, atingindo os objectivos pessoais e profissionais. 7. MULHERES no mundo dos Negócios e no Marketing: 💡Muitos exemplos ao longo do evento de mulheres extremamente bem sucedidas nos negócios e no Marketing, em todo o mundo. Questões de Femvertising e Gender Washing. 8. EFEITOS COLATERAIS da era da Internet: 💡Dependência digital de todas as gerações, impactos sociais, desafios de segurança cibernética, entre outros. 🎯 O grande desafio do Marketing é repensar as estratégias tradicionais, complementando-as com as novas tecnologias e conhecimentos de outras áreas, como as Neurociências, colocando os clientes no centro de todas as estratégias e criando vínculos emocionais e positivos com as marcas. O objetivo deve ser o de contribuir para um Mundo menos disruptivo e em que todos possamos ser melhores pessoas. "KEEP LEARNING. NEVER STOP." #Marketing #Sustentabilidade #Negócios #responsabilidadesocial #Marcas #Branding #Neuromarketing #Neurociência #Consumo #IA #AI #Data #CustomerExperience #Omnicanal #CustomerCentricity #Inovação #Criatividade #WMS2023

I am delighted to have been part of the viewership at #eWMS 2023 and extend my heartfelt gratitude to Philip Kotler, the Kotler Impact Inc. team, and all the distinguished speakers, especially Sadia Kibria and her colleagues for organizing the summit. Having absorbed insights from the majority of the presentations, I wish to express my sincere thanks to all the keynote speakers and share some of the noteworthy takeaways from their discussions. A special acknowledgment goes to Marshall Goldsmith for introducing the #Feedforward exercise model, focusing on personal development and offering valuable coaching tips. I extend my appreciation to Raja Rajamannar for reshaping our perspectives by advocating #breakingsilos , integrating marketing and communication into overall business functions. His allocation of an individual with a finance and audit background to measure risks in his department, coupled with his thought-provoking book #QuantumMarketing, has left a lasting impression. Hermann Simon's deep dive into #HiTechVsDeepTech provided an insightful analysis of why European companies excel in Deep-Tech while US companies thrive in High-Tech. Richard Straub's continuation of Peter Drucker's legacy, exploring new #management models like Management 2.X and Management 2.Y, deserves special recognition. Without any doubt, Dr. Robert G. Cooper's discussion on #NPD efficient systems and value stream mapping, exemplified by the rapid development of the Moderna vaccine during the COVID-19 pandemic, was truly enlightening. Stephen Wunker's comprehensive presentation on #AI delved into the starting points for AI implementation, prioritization strategies, and the necessary steps to initiate action. In digital marketing, Prof.Christian Farioli is one of the remarkable speakers and authors, as highlighted by his book "The Pizza Guide to Digital Marketing" and the #WALTS framework. Margaret Rose Grigsby's recall of the #TurnYourBack campaign by #Dove and the positive impact on social media, coupled with #WeCapital's #DataTienda initiative in Mexico, showcased the power of social responsibility. Russell Belk's presentation on #FaceValue, discussing individuals with birthmarks and rare conditions, offered a unique perspective. The #business simulation solution by Ahmed Tolba, aiding students in understanding their strengths and weaknesses before entering the job market, is commendable. If your country comes up against workforce shortages and aging, consider the Japanese way, as suggested by Katsunobu Kato, to invest in people and reskill them for easing the problems in population decline. "12 Things I Wish I Knew When Beginning My Career," provided by Hernando Ruiz-Jimenez, offers good advice for current and future marketeers. Finally, I express my gratitude to the Persian organizer mbaNEWS.ir, especially Ms. Narges Faraji, and the keynote speakers Mohammad Vatandoust and Babak Kazemi Bajestani. I hope to see all of you in the next summit!

#كلمة‬⁩ | رئيس مجلس الإدارة والرئيس التنفيذي الدكتورة ساديا كبيريا لمجموعة #كوتلر_امباكت‬⁩ بمناسبة توقيع مذكرة تفاهم مع #غرفة_المدينة_المنورة .

#كلمة⁩ | سعادة الأمين العام لـ ⁧#غرفة_المدينة_المنورة⁩ م.عبدالله أحمد أبو النصر بمناسبة توقيع مذكرة تفاهم مع مجموعة #كوتلر_امباكت.