American Marketing Association reposted this
Competitor analysis isn’t just about knowing your rivals. It’s about staying one step ahead of them. And to do that, you need the right tools ⤵ https://lnkd.in/dShMsGHj
As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
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American Marketing Association reposted this
Competitor analysis isn’t just about knowing your rivals. It’s about staying one step ahead of them. And to do that, you need the right tools ⤵ https://lnkd.in/dShMsGHj
American Marketing Association reposted this
How should companies react when their loyal customers behave badly on social? Even when such customers are defending a brand, they're still doing damage: Check out the full study, "Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery," here: https://lnkd.in/gXryn6QK Study authors: Todd Bacile, Ayşe Banu Elmadağ Baş, Mehmet Okan, Denitsa Dineva, PhD, and Ania Rynarzewska, PhD. #marketingresearch #socialmedia #customerbehavior #schadenfreude
This step brings Threads closer to the real-time connection once offered by Twitter. While Threads avoids political content for now, limiting its role as a platform for topical discussion, this could change after the next U.S. election. The active status feature is a move towards fostering more live conversations, potentially positioning Threads as a stronger contender in the real-time social media space. More from Social Media Today, LLC ➡️ https://bit.ly/4eMMOsq
A new study reveals Gen Z’s contradictory feelings about constant connection. Read more in this whitepaper from TeenVoice ⬇️ #Ad #GenZ
Why are some search terms more competitive than others? Competition levels vary because some terms are more likely to drive traffic and results than others. To better understand this, consider that keyword competition typically has a positive correlation with two main factors: 1️⃣ Search Volume: Popular keywords with high search volumes tend to attract more competition due to their broad appeal. In contrast, long-tail keywords with lower volumes often face less competition. 2️⃣ Purchase Intent: Keywords signaling a user's readiness to buy (especially in PPC) drive higher competition, as advertisers aim for a direct return on investment. via Semrush #SEO #SEM https://bit.ly/4eY3iOo
Save the Date! 📅✨ Join us for the AMA Winter Academic Conference on February 14-16, 2025. https://lnkd.in/ezDK-3Xm? utm_source=social&utm_medium=social&utm_campaign=fy25_winter #AMAWinter2025
A study published in the Journal of Marketing highlights the "ambassador effect," showing that consumers who both commit to and promote a sustainable behavior, like using reusable bags, are more likely to stick with it long-term. This strategy can drive social responsibility without requiring financial incentives, benefiting both brands and the planet. Read more 👉 https://bit.ly/4eB8UOe #AMAJournals #Sustainability #MarketingForGood
The social media landscape is constantly evolving, with networks emerging and adapting to stay relevant. Understanding the types of social media platforms can help marketers make more strategic choices. Here's a breakdown of three major types: 1. General social networks Platforms like #Instagram, #Facebook, and #LinkedIn offer broad communication and content-sharing tools. They connect users with brands, friends, and professional contacts, making them ideal for reaching diverse audiences. 2. Social entertainment networks Video-centric platforms such as #TikTok and #YouTube thrive on entertaining, creative content. With short-form videos and edutainment leading engagement, these networks are perfect for brands looking to captivate younger audiences. 3. Community-driven social networks Networks like #Reddit and #Discord focus on niche communities and specific interests. They foster deep discussions and direct engagement, offering brands a chance to connect with highly engaged, like-minded audiences. Choosing the right network depends on your audience and content goals. Understanding the nuances of each type can help marketers maximize their social media strategy. Read more in this article from Sprout Social, Inc.: https://lnkd.in/eZt8HcxM
"People don't just enjoy big marketing events, they enjoy the authenticity of conversation." Today's (free!) AMA Digital Marketing Virtual Conference kicked off with the insightful keynote session “A New Way of Digital Marketing: Partnerships & LinkedIn as Catalysts for Growth” from Microsoft's Brian Galicia was packed with tangible takeaways. Haven't registered but want to catch this session on your own time? All conference content will be available for 6 months after the conference ends. Register here 👉 https://cvent.me/y51d4N #AMAVirtualConference #MarketingTrends #MarketingChallenges #Keynote
American Marketing Association reposted this
Imagine shopping online and seeing two images of headphones: one shows them in a box, while the other shows the internal parts laid out, displaying the ear pads, speakers and battery. How might this affect consumer perception? A new Journal of Marketing study calls this "anatomical depiction"—a technique that unveils the product’s anatomy, which is normally not visible to the consumer. In the wake of high-profile product failures, anatomical depiction in advertisements can boost consumer confidence in product performance and increase perceptions of product worth. The research suggests that anatomical depiction works well for tech-savvy consumers by increasing their purchase intentions, but it can sometimes reduce confidence for consumers anxious about technology. Additionally, the effectiveness of anatomical depiction depends on what consumers are looking for. When shoppers focus on high performance, such as the sound quality of wireless speakers, seeing the internal components can increase their willingness to pay. However, if they are looking for aesthetic aspects such as visual design, it may not make a difference. Read the Scholarly Insight below to learn more! Study authors: Seo Yoon Kang, Junghan Kim, and Arun Lakshmanan #marketing #marketingresearch #productimages #onlineshopping #advertising