SEO Content Manager
SEO Content Manager
Black & White Zebra
Vancouver, British Columbia, Canada
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Black & White Zebra provided pay range
This range is provided by Black & White Zebra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
CA$90,000.00/yr - CA$100,000.00/yr
At Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content. We build communities through written content, engaging video series, award-winning podcasts and highlighting industry leaders. As our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Content Manager to help us reach our lofty goals. In this role as an SEO Content Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication. You will be fluent in diving deep to understand the search landscape for our publications and be able to direct and prioritize content creation based on cluster development, and business priorities. What you'll be doing (responsibilities):
- Meticulously plan and prioritize the cluster development for specific publications
- Develop, execute and map keyword plans for those clusters that map to our internal customer journeys
- Deep dive into research for keyword potential and business impact
- Create internal linking plans, map and track the implementation
- Identify content to upgrade and update on a monthly basis
- Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications
- Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts
- Identify, evaluate, and advise on cannibalizing content on an ongoing basis
- Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation
- Work with our Editorial team to provide guidance and support in sticking to the plan
- Give perspectives on improving and adding value to our content offering
- Proactively report and monitor SEO performance with actionable advice
- 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar
- Proven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performance
- Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals
- A propensity to innovate and create new ways to think about, and find, keyword topics
- Being adaptable and self-motivated
- A master in prioritization and organization
- An ability to creatively approach problem-solving
- Internal linking expertise and ideas on how to operationalize a framework at scale
- Have run and executed content cannibalization analysis
- Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done
- Strong reporting skills with a visual reporting tool such as Looker Studio or similar
- A strong perspective on content and AI (and how that may impact a media publisher)
- Be comfortable distilling SEO concepts and advising senior editorial professionals
- Bring new ideas: approaches, tools, websites, platforms for us to test and adopt
- Be comfortable understanding content performance (data) and bringing insights + actionable next steps
- Experience working in SaaS SEO
- Experience in multi-language and global SEO tactics
- Excellent analytical skills and the ability to interpret data to drive content decisions and conversations
- Finger on the pulse of AI content and new tools arriving to market daily
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Writing/Editing -
Industries
Technology, Information and Media
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