Changing the Narrative in Sport

𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁: #𝗛𝗲𝗿𝗦𝘁𝗼𝗿𝘆 𝗶𝘀 𝗚𝗼𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹! 𝗡𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝗻𝗼𝘄 🌍🎉 #HerStory was created to amplify the voices of game-changing women driving positive change in the sports industry in Switzerland. With 100+ nominations and stories of 30+ inspirational women already shared, we’re just getting started! 🙌✨ Now, we’re taking #HerStory global and want to hear from YOU! We’re calling for nominations of inspiring women in sport from around the world. Do you know someone who’s making a difference in the sports industry? Nominate them by tagging them in the comments below! ⬇ Every nominee will be contacted and invited to share their story. 📖❤️ A big thank you to the fantastic Jill Scott for helping us kick off (😉 ⚽) #HerStory International! 👏 #HerStory #WomenInSport #GameChangers #ChangingTheNarrative #SportManagement #SportLeaders #HerStoryInternational COLLECTIVE VISIBILITY | IWG Women & Sport | Women in Sport | Global Observatory for Gender Equality & Sport

#HerStory | Parissa Safai Meet Parissa, a Professor and Chair of the School of Kinesiology & Health Science at York University and the current President of the International Sociology of Sport Association (ISSA). Her research and teaching focuses on the critical socio-cultural study of sport at the intersection of risk, health and healthcare including the social determinants of athletes’ health. Her interests also centre on sport and social inequality with focused attention paid to the impact of gender, socio-economic, and ethnocultural inequities on accessible physical activity for all. 💫 “I grew into my power and presence as an sport advocate and academic with the support and encouragement of others who share my deeply rooted conviction that structures and systems of inequity need to be dismantled through collective action. I now hold dearly onto the belief that I must pay forward that support and encouragement to others who are emerging into their own power and presence. Find community to hold you as you make and take up your space and then, when you're ready, pay it forward.” 💫 Thank you, Parissa, for sharing your story and commitment to research and sport. #HerStory #HerStoryInternational #ChangingTheNarrative #WomeninSport #SportsManagement #GameChangers #WomenInLeadership #WomensSports #Inclusion

#HerStory | Renata Roth Meet Renata, who has over 20 years services and events experience in the sports and corporate sectors. She has been lucky enough to have worked 6 FIFA major events, 6 Olympic Games as well as UEFA events. She is passionate about the sport industry and delivered all these events with great success and enthusiasm! 💫 “Volunteering in Athens in 2004 was a major eye-opener for me. At the time, I received a letter at home (not an email), took a flight, and arrived without knowing what to do or who to meet. To this day, I still have friends from that amazing summer. I remember thinking, 'This is what I want to do for the rest of my life’.” 💫 Thank you, Renata Roth, for sharing your story and passion for sport events. #HerStory #HerStoryInternational #ChangingTheNarrative #WomeninSport #SportsManagement #GameChangers #WomenInLeadership #WomensSports  #SportEvents

#HerStory | Julia Ferreira Gomes Meet Julia, a doctoral candidate with over four years of research experience focused on the utility of trauma- and violence-informed practices within the sport for development field. She is passionate about helping make sport for development organisations gender equitable and trauma-informed so that all people can participate and benefit from engaging in these programs, regardless of their identity or past experiences with trauma or violence. 💫 “I aim to support the active inclusion of gender-diverse athletes and champion gender diversity in sport for development, a goal that strongly aligns with the United Nations Sustainable Development Goal for gender equality. I believe that embracing gender diversity is integral to achieving true gender equity.” 💫 Thank you, Julia Ferreira Gomes, PhD(c), for sharing your story and your commitment to inclusion in sport. #HerStory #HerStoryInternational #ChangingTheNarrative #WomeninSport #SportsManagement #GameChangers #WomenInLeadership #WomensSports #Inclusion York University

#HerStory | Penny McIntyre Meet Penny, the main administrator of sailing in Barbados. For the past 34 years, she has dedicated herself to raising the interest, standards, and sustainability of the sport in the country. Penny has served as team leader for seven Central American and Caribbean Games and Pan American Games. She has also been elected for a second term to the executive board of PanAm Sailing. Penny is passionate about sailing at all levels, from competition to management and administration, and is now focused on breaking down barriers and creating a more inclusive and supportive environment for young female athletes. 💫 “Inspiration is all around. I continue to be in awe of the smile on a young Opti sailor's face after crossing the finish line, the pride of wearing your country’s uniform, and the determination of all athletes to give their very best.” 💫 Thank you, Penny, for sharing your story and your commitment to sailing in Barbados. #HerStory #HerStoryInternational #ChangingTheNarrative #WomeninSport #SportsManagement #GameChangers #WomenInLeadership #WomensSports #Sailing

Some of our team had the opportunity to attend Global Observatory for Gender Equality & Sport event, where important discussions centred on advancing gender equality in sport. Key takeaways included: 💫 The impact of menstruation on athletes and the need for more empathy and coach education to support people who menstruate.. 💫 The importance of portraying authentic images of women in sports and challenging harmful stereotypes in the media. 💫 How building strong partnerships can drive broader participation in physical activity.  💫 How major sporting  events can create legacy and drive participation, with a focus on sustainability of this legacy 💫 Addressing violence against women in sports and exploring new trends in safeguarding to ensure safer environments for all. 💫 The ongoing need for a cultural shift in leadership—can having more women in leadership roles lead to meaningful change, or do we need deeper structural reforms? 💫 The role of male allies in promoting gender equity and how using data can advance progress in leadership, coaching, and governance for women in sport. This event emphasised the transition from research to action and the need for collaboration of organisations and accountability to make sports a more inclusive space for women and girls globally. 👉 Checkout the presentations here: https://lnkd.in/eNyD8K2K Thank you to all those involved, and we look forward to following all the interesting projects we heard about! #WomenInSport #GenderEquality #Leadership #SportsInnovation #PhysicalActivity #ChangingTheNarrative Lombe Mwambwa Hayley Truskewycz Ben Carr

#HerStory | Anne-Cécile Turner Meet Anne-Cécile, a sustainability expert driven by the willingness to accelerate positive change within organisations. She is the co-founder of bloomUp, a mother of two, an outdoor sports enthusiast, and a passionate sailor, with 13 years of experience working on ocean preservation. 💫 “How can I achieve positive change within organisations? By reducing the negative environmental impacts, improving social well-being, creating real value for all while implementing solid sustainability data management systems.” 💫 Thank you, Anne-Cécile, for sharing your story and your work to drive sustainability within organisations. #HerStory #HerStoryInternational #ChangingTheNarrative #WomeninSport #SportsManagement #GameChangers #WomenInLeadership #WomensSports #Sustainability #BloomUp 

#HerStory | Lisa O’Keefe MBE Meet Lisa O'Keefe MBE, the Secretary General of the International Working Group (IWG) on Women and Sport, the world’s largest network dedicated to advancing gender equality in sport. A former international athlete herself, Lisa is an advocate for women’s sport, with extensive knowledge of the barriers women and girls face, the need for research and insight to drive systemic change, and the value of the IWG Women & Sport in connecting people committed to make these changes. 💫 “There isn’t a single person who played a pivotal role in my career, but rather five or six key people who recognised my potential—probably before I did—and gave me opportunities and support, both on and off the rugby pitch. I have tried to do the same for others coming up behind me.” 💫 Thank you, Lisa, for sharing your story and your ongoing dedication to advancing women’s sports. #HerStory #HerStoryInternational #ChangingTheNarrative #WomeninSport #SportsManagement #GameChangers #WomenInLeadership #WomensSports #IWG #ThisGirlCan

#HerStory | Peris Mukoko-Wanyaga Meet Peris M., a certified World Rugby licensed Trainer (the first in Kenya) and Educator (the first female in Kenya), with over 15 years of experience as a Level 2 Rugby Referee. Nominated as one of Africa’s leading women referees by the Confederation of African Rugby in 2014, she has officiated at the HSBC Women’s 7s Series in Dubai. As a World Rugby Executive Leadership Scholar, Peris serves as a Rugby Africa Referee Committee Member and is an active member of the NOC-Kenya Gender Commission. Currently, she is the Honorary Treasurer and Director of Women's Rugby at Kenya Harlequin Rugby Football Club, where she is dedicated to growing the women’s game. 💫 "The message I want to leave behind is that success in sports should not be limited by gender, social class, or background. I want future generations to see that by being intentional in advocating for equity, investing in others, and remaining resilient, they too can create lasting change. My story is about pushing beyond the status quo and ensuring that, as we grow the game, we leave no one behind." 💫 Thank you, Peris M., for sharing your inspiring journey and your work to growing women and girls rugby. #HerStory #HerStoryInternational #ChangingTheNarrative #WomeninSport #SportsManagement #GameChangers #WomenInLeadership #WomensSports #Rugby #WorldRugby

𝐆𝐞𝐧𝐝𝐞𝐫 𝐄𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐒𝐩𝐨𝐫𝐭+ 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞: From Research to Action! We are excited to be attending the Global Observatory for Gender Equality & Sport conference next week. From governance to sport event and sport participation, different topics will be addressed to dive into data, analyses, studies, and experiences. Sessions include: - Advancing women in governance and leadership: practices and policies - What is Gender-Based Violence in Sport? - Health and Wellbeing across Life Stages - Inclusion and Participation - Mega Sporting Events 💫 We are proud to see #HerStory participants Lombe Mwambwa, Sarah Zipp and Jaclyn Inel Hadfield, PhD presenting! 📍 Tuesday 8th October at the Olympic Museum, Lausanne. More info 👉 https://lnkd.in/eNyD8K2K #genderequality #sport #conference #inclusion #genderequalityinsport #lausanne