SPORTFIVE

🔍 𝐀𝐭𝐡𝐥𝐞𝐭𝐞 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩: 𝐀 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬 🏆 Ever wondered how partnering with athletes can boost your brand’s visibility and trust? Athlete sponsorships offer a unique opportunity for brands to connect with highly engaged audiences, elevate their message, and build authenticity. We break down what athlete sponsorship is and why it’s a gamechanger for brands looking to make an impact. Read the full article to learn more about how athlete sponsorship can help your brand reach new heights. 👉 https://lnkd.in/eMuWw2rp #Sponsorship | #SportsBusiness

𝐓𝐡𝐞 𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐋𝐨𝐧𝐠𝐞𝐬𝐭 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐒𝐡𝐢𝐫𝐭 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 ⚽️ Football has evolved from an industrial pastime to the world’s most universal sport. At the heart of this transition, always front and centre, is the football shirt. In a recent Beyond The Match article, Dominic M. explores some of the most recognisable and iconic kits in world football as we take a closer look at the current longest running shirt sponsorships in Europe’s top five leagues. Head to the link below to find out how these shirt partnerships have shaped both shirts and clubs. https://lnkd.in/emrPqGt2 #SportsMarketing | #Partnerships

Introducing the 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐬𝐭𝐞𝐫𝐬 𝐋𝐞𝐚𝐠𝐮𝐞 🏏 We are delighted to announce the inaugural edition of the International Masters League (IML), a six-team T20 franchise tournament that will feature cricketing stars from India, Australia, England, South Africa, Sri Lanka and the West Indies. The IML is a concept created by two of the greatest cricketing icons, Sunil Gavaskar and Sachin Tendulkar. Through their respective companies, PMG Sports and Sachin Tendulkar’s SRT Sports Management - they are partnering with SPORTFIVE to bring this ambitious project to life. Set to begin this November, the tournament promises to rekindle memories and bring back the magic of some of the game’s greatest players. Sachin Tendulkar, the face of the league, is set to return, reigniting excitement among millions of fans while Sunil Gavaskar has been appointed as the League Commissioner. PMG Sports and SPORTFIVE will be providing services for some of the commercial and operational aspects of the league including sourcing franchise partnerships, commercial rights partnerships, on-ground execution and broadcast production. Speaking on this exciting new chapter, SPORTFIVE CEO Stefan Felsing said, "This tournament presents a fantastic opportunity to enhance our footprint in cricket. It’s just the start, with more cricket initiatives coming soon. We are thrilled to be part of this journey, bringing back iconic players to the pitch and giving fans a new way to connect with their heroes.” Read the full press release here: https://lnkd.in/ePssQCvd

Original Wagner Pizza GmbH x Kansas City Chiefs 🍕🏈   We are thrilled to announce a multi-year deal between Original Wagner Pizza GmbH and the Kansas City #Chiefs, making Wagner the Official Frozen Pizza Partner of the Chiefs in Germany, Austria, and Switzerland (DACH).   This partnership is a significant milestone in the ongoing success of SPORTFIVE’s collaboration with the back-to-back Super Bowl Champions, as we continue to drive the Chiefs presence internationally.   As pioneers of American-style pizza in Germany, Wagner is excited to bring the Kansas City spirit to the table with a brand-new frozen pizza inspired by the team—coming soon! 🏆🍕   Christian Koller, Vice President of Global Athlete & Team Marketing of SPORTFIVE, said: “We are excited to continue our successful collaboration with the Chiefs in Germany by facilitating another long-term international partner for the franchise. Teaming up with a brand as iconic as Original Wagner Pizza marks yet another milestone in the Chiefs’ tremendous commitment to the DACH region.”

This week, SPORTFIVE helped long-term client EA SPORTS host Global Partners & Ambassadors at their Club House events in London, Madrid, Milan, New York City, Düsseldorf and Paris to celebrate the launch of #EASPORTSFC 25.  SPORTFIVE has worked with EA SPORTS for over two decades, with our Partnership Marketing team currently supporting EA SPORTS with the activation of their league, club and athlete rights for the world's most played football video game. Check out some of the best pictures from the events this week below, including the team’s very own #EAFC 25 cover shots 📷

🥨 Bringing the Bavarian Spirit to Hamburg! As Oktoberfest continues to be celebrated in Bavaria, SPORTFIVE Germany embraced the festive spirit and brought the tradition to our northern home in Hamburg just a few weeks ago. Our team gathered for a lively Oktoberfest-themed event, complete with authentic Bavarian flair, great food and plenty of fun! It was the perfect way to wrap up the summer and connect with colleagues in a unique and joyous setting. Events like these remind us of the importance of team spirit and the power of shared moments. Here’s to many more celebrations to come. Prost! 🍻

We are excited to announce a new partnership between نادي النصر السعودي - ALNASSR Saudi Club and BMW, facilitated by SPORTFIVE. This three-year deal sees Mohamed Yousuf Naghi Motors, the official BMW importer in Saudi Arabia, become the Official Automotive Partner of AlNassr.   As part of this collaboration, AlNassr will have access to an extensive fleet of BMW’s most premium car models, elevating both performance on the field and on the road. This #partnership marks the second landmark deal resulting from the successful collaboration between #AlNassr and SPORTFIVE, showcasing our commitment to connecting leading brands with top-tier sports teams.   Christian Koller, Vice President, Global Athlete & Team Marketing at SPORTFIVE, commented, “We are thrilled to witness AlNassr team up with a globally renowned brand like BMW. This partnership sees two leaders in their respective fields coming together united by their drive for excellence and innovation, and we’re eager to see the positive impact it will bring.””

𝐖𝐡𝐲 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝'𝐬 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐬𝐩𝐨𝐫𝐭? Explore the evolving landscape of sports sponsorship in our Beyond The Match article, where we dive into the rise of multi-asset sponsorships. As brands increasingly recognize the potential of diverse marketing strategies, the global sports sponsorship market - valued at $66 billion in 2022 - is projected to soar to nearly $108 billion by 2030, according to Statista. Dominic M. examines how leading brands are not only focusing on quality but also embracing the quantity of sponsorships to maximize their impact. Learn why multi-asset sponsorships are becoming the go-to strategy for top brands and how this approach is reshaping the industry. Read the full article here: https://lnkd.in/efqDJYPX #Sponsorship | #SportsMarketing

𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐄𝐀 𝐒𝐏𝐎𝐑𝐓𝐒 𝐅𝐂 - 𝐭𝐡𝐞 𝐢𝐧𝐬𝐢𝐝𝐞 𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐫𝐞𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐞𝐯𝐞𝐫.    This week, fans around the globe will finally get their hands on the eagerly anticipated EA SPORTS FC 25 game as it releases worldwide on September 27.    SPORTFIVE has worked with EA SPORTS for over two decades and currently support with the activation of their league, club and athlete rights for the world's most played football video game.   In 2023, following EA SPORTS' departure from FIFA, SPORTFIVE's role became even more critical, supporting one of the largest rebranding projects ever with the launch of EA SPORTS FC 24.     In our latest success story, we take a look back at last year’s launch and uncover the inside story behind the game that started the new era.    Read the story here: https://lnkd.in/enWCgaW6 #EASports | #FC25 | #SportsMarketing