DLG (Digital Luxury Group)

#HomoFaber, the premier event curated by the Michelangelo Foundation and celebrating master craftsmanship, concluded its latest edition, “The Journey of Life,” on September 30th. The exceptional gathering held in Venice showcased artisans from around the world and their masterpieces, bridging traditional skills with contemporary design. As Homo Faber’s strategic digital partner for the third consecutive biennale, DLG led the event’s 360° digital strategy. Our work included: - Social media strategy and management - Performance marketing and ticketing - On-site content creation, from aerial drone footage to artisan interviews - Production of key social media assets Experience the art of human creation through our lens. Stay tuned for more showcases coming soon. #HomoFaber2024 #TheJourneyOfLife

Up to 70% of China's luxury grey market is now estimated to flow through a single app, DeWu. The Financial Times features insights from Jacques Roizen, Managing Director China Consulting at DLG, and Thomas Piachaud - 唐骏鹏, Head of Strategy at Re-Hub, on this market phenomenon and what it means for luxury brands. Link to the full article in the first comment (paywall).

DLG (Digital Luxury Group) announces the appointment of Pablo Mauron as a Board Member. He will join Chairman Christiaan de Lint, Co-Chairman Marc(o) Berrebi, and Founder & CEO David Sadigh. Pablo joined DLG 14 years ago and, as Managing Director of DLG China and Partner, established the agency of over 70 people as a leading independent luxury and lifestyle agency. Under his leadership, DLG has attracted top digital luxury talent in China and become a trusted digital partner for leading brands including The Macallan, Patek Philippe, and Porsche. In 2023, he co-created a dedicated consulting division to deliver the proprietary Digital Acceleration Program, working alongside Jacques Roizen, China Consulting Managing Director. As a Board Member, Pablo will continue his current operational role as Managing Partner of DLG China, overseeing both the agency and consulting businesses. In addition, he will provide strategic direction, supervise the executive team's performance, and co-lead acquisitions and integrations.

How are NextGen HNWIs reshaping wealth management, and what can we learn from their engagement with luxury brands? Last Monday, I represented DLG (Digital Luxury Group) at the 8th #EAMDay Geneva to cover this exact topic. We delved into how the landscape is shifting for younger high-net-worth individuals vs. previous generations with my fellow panelists Astrid Pozzi Wittmer, Executive Vice-president | Market Head Suisse Romande at Lombard Odier Group, Zhina Asmaei, Co-Founder & CEO at Swiss4, and our moderator, RAPHAEL PRETRE from BNP Paribas. I brought perspectives on how NextGen HNWIs interact with luxury brands, offering insights for independent wealth managers. Key insights from our discussion: • Blurred boundaries & constant connectivity: NextGen HNWIs consume luxury more fluidly, blending online and offline, personal/professional, private/public spheres. This interconnected approach demands a rethink of traditional wealth management services. • Authenticity and transparency: There's a growing demand for behind-the-scenes content, access to leadership, and clear supply chain information. Wealth managers can apply this by offering more transparency in their processes and investment strategies. • Cross-category experiences: Luxury brands are expanding beyond their traditional offerings. Similarly, wealth managers might consider broadening their services to create more holistic offerings. • Digital-first acquisition: Luxury brands and private banks leverage platforms like LinkedIn for targeted outreach (whether for client or employee recruitment). Surprisingly, very few Swiss independent wealth managers currently use this strategy - a clear opportunity for differentiation. • Education and peer learning: NextGen clients value experiential, interactive learning and peer communities. A special thanks as well to Géraldine Monchau-Richard, CAIA and SPHERE Swiss Financial Arena for the invitation and event organisation. #EAMDay #WealthManagement #NextGenHNWI

Latest work for Glenfiddich 🥃   Glenfiddich, the world's most awarded single malt Scotch whisky, unveils Grand Château. This 31-year-old prestige release, finished for nine years in rare Bordeaux wine casks, offers unique flavor and depth. This edition was conceived in partnership with international artist André Saraiva, who lent his distinctive style to create unique packaging. As Glenfiddich's longtime strategic partners, we crafted the organic activation for this exceptional release, including the conceptualization, production, and post-production of all content, social media, CRM, and website activations. Watch the campaign come to life: https://lnkd.in/eErdyVnE

LIVE NOW with DLG (Digital Luxury Group) How to create a winning digital strategy for China 🇨🇳 A topic we’re excited to dive back into with the context of a challenging, hyper competitive market that leads the world in digital development as well as being the biggest singular luxury shopping cohort 💻 📱 #digitalluxurygroup #dlg #techpoweredluxury

How are NextGen HNWIs reshaping wealth management, and what can we learn from their engagement with luxury brands? Last Monday, I represented DLG (Digital Luxury Group) at the 8th #EAMDay Geneva to cover this exact topic. We delved into how the landscape is shifting for younger high-net-worth individuals vs. previous generations with my fellow panelists Astrid Pozzi Wittmer, Executive Vice-president | Market Head Suisse Romande at Lombard Odier Group, Zhina Asmaei, Co-Founder & CEO at Swiss4, and our moderator, RAPHAEL PRETRE from BNP Paribas. I brought perspectives on how NextGen HNWIs interact with luxury brands, offering insights for independent wealth managers. Key insights from our discussion: • Blurred boundaries & constant connectivity: NextGen HNWIs consume luxury more fluidly, blending online and offline, personal/professional, private/public spheres. This interconnected approach demands a rethink of traditional wealth management services. • Authenticity and transparency: There's a growing demand for behind-the-scenes content, access to leadership, and clear supply chain information. Wealth managers can apply this by offering more transparency in their processes and investment strategies. • Cross-category experiences: Luxury brands are expanding beyond their traditional offerings. Similarly, wealth managers might consider broadening their services to create more holistic offerings. • Digital-first acquisition: Luxury brands and private banks leverage platforms like LinkedIn for targeted outreach (whether for client or employee recruitment). Surprisingly, very few Swiss independent wealth managers currently use this strategy - a clear opportunity for differentiation. • Education and peer learning: NextGen clients value experiential, interactive learning and peer communities. A special thanks as well to Géraldine Monchau-Richard, CAIA and SPHERE Swiss Financial Arena for the invitation and event organisation. #EAMDay #WealthManagement #NextGenHNWI

Latest work for Glenfiddich 🥃   Glenfiddich, the world's most awarded single malt Scotch whisky, unveils Grand Château. This 31-year-old prestige release, finished for nine years in rare Bordeaux wine casks, offers unique flavor and depth. This edition was conceived in partnership with international artist André Saraiva, who lent his distinctive style to create unique packaging. As Glenfiddich's longtime strategic partners, we crafted the organic activation for this exceptional release, including the conceptualization, production, and post-production of all content, social media, CRM, and website activations. Watch the campaign come to life: https://lnkd.in/eErdyVnE

🚨 In the US, the Federal Trade Commission is cracking down on fake followers and fake reviews, with severe penalties for offenders. But what about China? What would the impact of such measures be here? 💡 Would KOCs (Key Opinion Consumers) be classified as providing fake reviews? 💡 How would the social fanbase and real engagement of top platforms like RED be affected? 💡 And crucially, how would DTC (Direct-to-Consumer) forecasts for WeChat look if communities suddenly shrank by half? When DLG China started 12 years ago, fake data was already an open secret. While it’s no longer a hot topic, the issue persists - perhaps even more than ever. Some agencies go as far as including fake data services in their contracts, under vague terms like "data management" or "performance management." At DLG, we’ve never faked data - and we’ve even lost business because of that stance. It’s more common than you think: we often find up to 50% inflated performance through fake data when working with new clients. That’s why we now systematically conduct health checks on social fanbases and engagement before entering any partnerships. It’s also a core part of our Digital Acceleration Program, led by Jacques Roizen and Iris Chan (陳淙韵) While we’ve refined our methodology to detect these practices, here are a few simple red flags worth investigating: 🔍 do you have a large WeChat audience, and number and reads per posts but very limited traffic on your WeChat store? 🔍 Do you observe sudden spikes in QR code scans over a short period, without any offline activations? 🔍 Have you checked the reading pattern of your audience to check for weird patterns like peaks of readership at 2 AM or 48 hours after a post has been published? These are just a few tips. If you have questions or need solutions to address this issue, feel free to reach out. #DigitalMarketing #SocialMedia #ChinaMarketing #DLGChina #WeChat #KOL #RED #Market #Growth

DLG (Digital Luxury Group) partnered with Re-Hub to continue analysing the performance of luxury and premium brands across major social media and e-commerce platforms in the latest edition of our “Decoding Luxury Marketing Milestones in China” report series, focusing on the Qixi festival of 2024, often referred to by global brands as Chinese Valentine’s Day.   This year, 78 of the 104 sampled brands rolled out dedicated marketing activities, including digital experiences, exclusive products or collections, and festival campaigns. In this report, we unpack brand strategies on the following topics:   - How to build your presence on RED through milestone marketing activities？ - How to court emerging social platforms？ - How to activate your e-commerce channel during festivals？ - How to elevate your e-commerce experience on a gifting occasion？   Download the full report > https://lnkd.in/dD-5ETvS   Special thanks to the contributions from Mario Juárez, Pablo Mauron, Max Peiro, Thomas Piachaud - 唐骏鹏, Jacques Roizen.