Humans are unpredictable!
Or not...
In 2024, everyone’s talking about AI and deep learning, but what does it really mean for the advertising industry aside from ChatGPT and generative AI?
At Havas, we’ve developed the Predictive Attention Measurement tool, a game-changer for boosting ad performance in oversaturated environments.
Based on a neural network trained on over 11,000 ad-tracking images, PAM predicts exactly where viewers will focus, allowing you to optimize your ad placement, creative design and copywriting for maximum impact.
🛠️ What it does:
- Predicts the attention your ad will get in a crowded environment
- Provides heatmaps showing where eyes will land.
This tool is now available for all Havas Switzerland clients.
Not client, but you'd like to boost your next ad's performance? Send me a DM to test PAM on one of your campaigns and say goodbye to wasted ad space!
Special thanks to Florian Teschner from Havas Germany for his collaboration on this exciting project.