Havas Play

Technology's transformation of consumer passions is far from a moment —it's an ongoing revolution. 🎸 🎮 🏓 Changing consumer expectations, platform and technology advancements, and trends in the broader gaming, sports, and fandom arena leave us constantly evolving. To explore the current and future state of this arena, we leveraged Havas Play's network of #Play experts to uncover insights on global and local trends, industry advancements, and how brands can effectively connect with fans through their passions. Read our first-ever "The Global State of Play," article on LinkedIn: https://lnkd.in/eCeG4cwj Or find it available on our website here: https://lnkd.in/e9kXwUDv #HavasPlay #PlayWithPassion

Havas' recent acquisition of CA Sports, joining under Havas Play, continues making headlines. 🗞️ CA Sports will sharpen Havas' sports marketing expertise and grant an expanded foothold in the Spanish market. This acquisition also represents a larger shift at Havas, intending to diversify client offerings over a four-year period and expand organic business growth. “We’re looking for opportunity. We’re looking for talent. We want to accelerate this diversification. We want clients, expertise, talent, new ways of working, fresh air in our organization,” said Jorge Irizar, CEO of Havas Media Network España and global COO of Havas Media Network. Read the full article on Digiday: https://lnkd.in/dEUZEFsD #HavasProud #Acquisition

We are excited to announce the acquisition of CA Sports, a leading Spanish company specialized in sponsorship strategies and business development through sports. Led by its CEO and Founder, Cinto Ajram Tarés, CA Sports is joining Havas Play, havas’ sports and entertainment agency, to elevate and strengthen its sports marketing offering in Spain. Together, Havas Play and CA Sports can effectively tap into consumer interests in sports and culture, offering a unique and differentiated approach that creates significant value for clients. “CA Sports is an innovative business that shares our belief in the power of sport to build engaging and meaningful connections that transform brands into true cultural assets. With this new acquisition, we are further establishing Havas Play in Spain, a strategic market key to our business development plan. This move will help us meet our clients’ ever-increasing need for multifunctional and fully converged communications solutions.” Yannick Bolloré, CEO of #Havas Read more > https://lnkd.in/dX6Ts-aE

📢 Exciting news for sports fans! We’re partnering with Unrivaled Basketball as their Official Home Furnishing Partner and naming sponsor of the Wayfair Arena in Miami. From outfitting spaces like the Samsung Galaxy Courtside Club, content studio, and players’ lounge, to presenting Wayfair Arena as the home of all the action, we’re proud to help Unrivaled athletes and fans feel right at home. "At Wayfair, we make it easy to create a home that is just right for you, and we are thrilled to partner with Unrivaled to create a home away from home for these incredible athletes," said Kara O'Brien, Head of Brand Marketing, Wayfair. “The league’s dynamic roster of players, each with their own distinctive style, aligns perfectly with our offering of something for every home, every style, and every budget. We’re proud to support this innovative league and can’t wait to see what unforgettable moments unfold this season.” Read more about our partnership here: https://lnkd.in/eBV4iWnS Unrivaled tips off its first season tonight, January 17, on TNT Sports U.S. Be sure to tune in for an exciting season ahead! #WayfairAtWork #WayfairArena #UnrivaledBasketball

Trend jacking can put your brand at the center of the conversation — but it’s more than just jumping on the latest wave.   Kenny Yap, Chief Operating Officer of Havas Play Singapore, shares with Telum Media how brands can strike the right balance between relevance, timing, and authenticity to make trend jacking truly impactful.   Here are some key takeaways: 💡 Authenticity matters: Stick to your brand voice and values to avoid coming across as opportunistic. 📚 Do your research: Know the context behind a trend to steer clear of missteps. ⏱ Timing is everything: Make your move before the trend peaks to stay relevant.   Thanks Kenny for these valuable insights! What’s your take — is trend jacking part of your brand playbook?   👉 Read more on Telum Media (available after login): https://lnkd.in/ggW_sKEt #HavasPlay #trendjacking #insights

New year, fresh news!      Havas Media Network is uniting its specialist agencies – Havas Play, organic., Wilderness - The Social Media Agency and Simbiotik Limited under one dynamic umbrella: The Havas Play Network UK.      This expanded, diversified offering strengthens our ability to deliver end-to-end creative solutions, blending Entertainment, Social, Partnership and Experiential marketing to help brands lead in culture. Think bold, culture-driven ideas and experiences for top brands like Disney, Netflix, JBL and World Rugby.      Havas Media’s Nick Wright  steps up as our new CEO, supported by a powerhouse leadership team - Lucy Basden-Smith, Tom Jarvis, Caragh Cook, and Ross Taylor 🏳️🌈 to drive innovation for our clients.  Because producing work “that goes beyond creative and media silos is no longer an option” - this year we’re “creating truly connected campaigns” positively elevated by this new integrated approach - Nick Wright.       With proven expertise and a track record of success, 2025 is already looking MEGA exciting for Havas Play. Watch this space…👀 Read the full story in Campaign UK today - link in the comments below 👇 #HavasPlayUK #MarketingAgency #HavasMediaNetwork