Infront Sports & Media AG

2024 will be another record year after 2023, when more than 125 participation sports events marketed by Infront attracted over 750,000 participants 👉 https://lnkd.in/dvYTu2Uw Read more about how sport can make a lasting impact on health and further focus points for sustainability in sports 🏃♀️

The 2024 Sanlam Cape Town Marathon saw a record-breaking 21,000 participants, with incredible performances across the board🌟 Congratulations to Abdisa Tola Adera from Ethiopia for winning the men’s marathon with a new course record of 2:08:15 and to Glenrose Xaba from South Africa for winning the women’s marathon with a new course and South African record of 2:22:22 🎽💨 Being an Abbott World Marathon Majors candidate, we're excited that we continue to gain international recognition for this event together with the local team. The new participants record is a testament for the potential of becoming Africa's first Sporting Major - a race that not only showcases athletic excellence but also brings together a vibrant community of runners from around the world 🌍

This weekend marks the start of the 2024/25 Audi FIS Ski World Cup season 🌟🏔️ From the first races to the season’s peak at the FIS Alpine World Ski Championships Saalbach 2025 in February 2025, our adrenaline is rising and we're looking forward to accompanying this journey and creating unforgettable moments yet again as partner of The International Ski and Snowboard Federation (FIS) and exclusive marketing partner of the FIS Alpine Ski World Championships 👏 We wish all our sponsors, athletes, and fans a successful start and a fantastic season! 🎿💥

In our recent poll, we asked a critical question: Where should the sports industry direct its efforts to enhance sustainability? 38% of you highlighted the importance of climate action engagement. 🌍 But why should the sports industry prioritise environmental sustainability? Dive into our latest blog post to uncover three compelling reasons why this focus is essential for the future of sports. Read more here 👉 https://lnkd.in/d2fqGP3i Together, we can champion a greener future for the industry we love 🌱

🌱 How can the sports industry, with its global influence, drive meaningful change in sustainability? In our latest blog we offer brands and rights holders insights into how they can implement strategies to contribute to a more sustainable future for all. https://lnkd.in/diYyPdF6

Part of the furniture 🙌 Infront is once again back at SPORTEL Monaco. Always a privilege to use one of the industry's top networking events to catch-up with our partners. See you there!

We know that sustainability is key for the future of sports, and we are committed to being part of a collective change. Engage in the discussion with us! ⬇️

Sport is a unique platform to raise awareness for urgent environmental and societal issues like climate change. 🌍 But this does not come without obligations for the sports industry to jointly become more environmentally sustainable itself. Discover why it's time for the industry to step up in sustainability 👉https://lnkd.in/dGZQcPBa Join the conversation and share in the comments the reason why you think sports should be collectively more sustainable. ⬇️

HBS has announced a new partnership with Northampton Saints, enhancing the it's digital presence with a focus on Loughborough Lightning and the club's Academy. HBS’ digital arm, skroller, will deliver innovative content creation and workshops to elevate Saints' teams and promote women’s rugby. https://lnkd.in/d2PJTYFU

We are excited to announce our long-term strategic partnership with the Shanghai Marathon, the latest event to be announced as an Abbott World Marathon Majors candidate 🏃🔥 This allows Infront to support the candidacy and the Shanghai Marathon with strategic and operational consultancy, expertise in marketing, international promotion, sponsorship, media, and production throughout the evaluation phase and beyond - as we do with the TCS Sydney Marathon and the Sanlam Cape Town Marathon: https://lnkd.in/dFunPUDr #AllAboutSports #AllAboutRunning #AbbottWMM #shanghaimarathon