MSC Cruises

Bringing the cruise industry closer to local communities is key for us at MSC Cruises, reinforcing shared commitments to sustainability, a passion for the wider maritime industry, and the promotion of the cruise sector.   Last week it was great to work in collaboration with the Port Authority of Santa Cruz de Tenerife and CLIA in Europe to launch an education programme first ‘“¡Todos a bordo!”, held at the educational institution, C.E.I.P Miguel Pintor, for primary school students.   Through interactive and engaging activities, children were introduced to the many professional roles onboard a cruise ship while embracing teamwork, communication, and respect for others.   Thank you to the Port Authority of Santa Cruz de Tenerife, CLIA in Europe Europe and the amazing MSC Orchestra crew involved in pulling this together and setting a valuable precedent for wider community engagement. We look forward to more initiatives and collaboration in the future!

To cut emissions, you first need to measure them ⚓ MSC Cruises teamed up with VTT to measure methane emissions and support sustainable shipping! Here’s what we achieved together: ✅ Measured real-time methane emissions aboard MSC Cruises' fleet ✅ Provided verified data to support future-proof regulations ✅ Developed a consistent method for emissions measurement during normal operation “We’re happy to continue the journey together with VTT for the benefit of the entire industry,” says Michele Francioni, Chief Energy Transition Officer at MSC Cruises. Learn more about the project: https://hubs.ly/Q03bgLRH0 #VTTBeyondTheObvious #maritimeresearch #emissionsdata #sustainableshipping

In Episode 6 of MSC World America Crew Reveals, meet Tecla! As a massage therapist, Tecla has a passion for making guests feel relaxed and refreshed during their time on board. Catch her and the rest of our amazing crew on board MSC World America in April! #CrewReveals #MSCWorldAmerica #ANewWorldOfCruising

Our Executive Chairman Pierfrancesco Vago called for harmonised policies to support maritime decarbonization at scale as he joined political and industry leaders at the European Summit of #CLIACruiseWeek in the port city of Rotterdam last week. In positive discussions, including with European Commission Commissioner for Sustainable Transport and Tourism Apostolos Tzitzikostas, Pierfrancesco Vago also reiterated the industry’s demand for bio-fuels to be made available at the scale and cost needed for the entire maritime industry to reach its emissions targets. Meanwhile, our CEO, Gianni Onorato joined a high-level discussion on the 'Future of Tourism in Europe', and called for stakeholders to work closely together to ensure tourism can remain a positive force. He stated that where we have worked closely with local authorities—such as in Dubrovnik—we have successfully managed tourism flows and addressed local concerns, ensuring a good balance between welcoming visitors and local communities.

Inspired by International Women’s Day we hosted women’s networking events in our Geneva and London offices this week, an opportunity for people to get together for an insightful and inspiring discussion with our women leaders and colleagues. Beyond their impressive careers, they shared personal anecdotes and experiences, breaking down formal barriers and fostering an authentic exchange. They spoke candidly about the challenges they’ve faced, the opportunities they’ve embraced, and the key moments that shaped their paths—offering motivation and guidance to all in attendance. The events were an opportunity to build meaningful connections, exchange ideas and suggestions, and celebrate the strength and talent of women across our organisation. A huge thank you to our inspiring leaders and colleagues for sharing their stories, and to everyone who joined us in making these events a success! #MSCCruises #IWD

We are super excited to be in Rotterdam joining global industry colleagues for #CLIACruiseWeek and the European Summit, where we will help shape the future of cruising in Europe. From onshore power and establishing a roadmap to our net zero GHG emissions goals, to responsible tourism and crew welfare, as the largest cruise line in Europe we sure have a lot to discuss! 🛳️

We are delighted to announce that Drew Barrymore will be the Godmother of our new U.S. flagship, MSC World America. Barrymore will be cutting the ribbon and triggering the traditional breaking of a bottle of champagne on the ship's bow alongside Orlando Bloom, who co-stars with her in the company’s “Lets Holiday” campaign that debuted during the Big Game.   MSC World America’s Naming Ceremony will be held on the evening of Wednesday, April 9, at the new MSC Miami Cruise Terminal, which will be the largest in the world. #MSCWorldAmerica #DrewBarrymore

Episode 5 of MSC World America Crew Reveals is here! 🚢 Meet Oleksandr —one of the friendly faces in our onboard shops. He’s all about good vibes and great service, making every guest’s experience exceptional. Catch him and the rest of our incredible crew when MSC World America sets sail in April 2025. #CrewReveals #MSCWorldAmerica #ANewWorldOfCruising

We’re excited to further expand our dedication to the pinnacle of motorsport, Formula 1®, by teaming up with BWT Alpine Formula One Team as Premium Partner! Read the full story here: https://lnkd.in/e_n9MWpZ #MSCCruises #Partnership

Drew & Orlando had fun in our Big Game ad 🏈 MSC World America comes to Miami in April 2025. #MSCCruises #MSCWorldAmerica