Standard Deviation

Congratulations to Pierre-Yves Paslier and Rodrigo García González of Notpla for this significant milestone on your journey, as a "David" fighting the enormous "Goliath" that is single-use plastics. We've been following you since Ohoo in 2018 and are continuously inspired by: 👉🏽 your ability to transform first clients into ambassadors, who are empowered to convince others to try your norm-breaking products 👉🏽 the clarity of your positioning and narrative, you're not shying away from your impact commitment but doubling down to make it the company's core mission and name: Notpla 👉🏽 your systemic approach to business: because moving seaweed as a plastic alternative, from fringe to mainstream, requires industry coalition & positive lobbying, you’ve initiated the Natural Polymers Group 👉🏽 your approach to impact as a holistic topic, beyond GHG emissions and pollution, as shown by your B Corp certification and your many partnerships with on-the-ground seaweed organizations Your proving that, it's possible as a norm-breaking company to normalize solutions that fight business as usual, even in a really tough economic context. Way to go!

Seen on our feed today: A good reminder to take a deep breath in and (re)focus on what matters. Thanks Ole Seidenberg for sharing #soilhealth #ecosystemservices #wereallone

Retour en image: il y a 10 jours nous avons célébrer la saison 2 de l’Accélérateur Morning x Nexity, le programme d’accompagnement d’entrepreneurs à impact dans le bâtiment. Cette soirée a été l’occasion de mettre à l’honneur les 5 entreprises qui ont participé grâce à une session de pitch, ainsi que le retour d’expérience de leur client-testeur dans le cadre de l’Accélérateur. Bravo Caeli Energie, Geosophy, AGRID, WIND my ROOF et Lite! En rassemblant l’écosystème d’innovation et du bâtiment - investisseurs, industriels, startups, acteurs publics - cette soirée a aussi été un moment de partage et d’échanges pour faire face aux défis environnementaux du secteur. Nous avons également reçu Karine Vernier de EIT InnoEnergy, Agathe Fourquet de Métropole du Grand Paris grand paris et Benoit Mainguy de Nexity lors d’une table ronde, pour partager leurs perspectives sur le soutien de l’entrepreneuriat comme facteur clé de la transition écologique. Merci encore à toutes les personnes présentes, et on se retrouve l’année prochaine pour une 3ème saison encore plus ambitieuse ! David Boucher Clement Alteresco Jean-Claude Bassien Agathe F. Hélène Bertolone Timothée Orlhac Morgan GILBERT

🚃🇪🇸 We spent 2 hours with impact-driven entrepreneurs in Barcelona facilitating a session on Marketing Hacks for deviants. 3 aha moments: → A clear Goliath makes it a lot easier : “Thinking about who your Goliath is, makes it is a lot easier to find allies, that’s how we can start a movement” → Marketing ≠ Spamming : “Each interaction should be useful to the potential customer! That’s how we can rethink our campaigns and not be worried about spamming people” → Peer to peer is always the best : “Just hearing this other guy share how they do their FAQ, brilliant!” Thank you for the invitation French Tech Barcelona Guillaume Rostand Elie Casamitjana ! We connected with a great group of impact entrepreneurs & VCs: Johann Dorval 🌊 Janah Cycle, Alejandro Roset Cardona Re-pot market, Marco Borchers, Didier Lerer WISP Solutions, David Caskade, Ricard Moreno González Bumerang, Baptiste Revol Phenix, Valérie Itey Clic Recycle®, Benjamin Arraou BDO Spain. And it was great to run into fellow workshop facilitators Naked Innovations Ryan Edwards Bernd Karlsboeck. Looking forward to hearing from you all soon!

🚃🇪🇸 We spent 2 hours with impact-driven entrepreneurs in Barcelona facilitating a session on Marketing Hacks for deviants. 3 aha moments: → A clear Goliath makes it a lot easier : “Thinking about who your Goliath is, makes it is a lot easier to find allies, that’s how we can start a movement” → Marketing ≠ Spamming : “Each interaction should be useful to the potential customer! That’s how we can rethink our campaigns and not be worried about spamming people” → Peer to peer is always the best : “Just hearing this other guy share how they do their FAQ, brilliant!” Thank you for the invitation French Tech Barcelona Guillaume Rostand Elie Casamitjana ! We connected with a great group of impact entrepreneurs & VCs: Johann Dorval 🌊 Janah Cycle, Alejandro Roset Cardona Re-pot market, Marco Borchers, Didier Lerer WISP Solutions, David Caskade, Ricard Moreno González Bumerang, Baptiste Revol Phenix, Valérie Itey Clic Recycle®, Benjamin Arraou BDO Spain. And it was great to run into fellow workshop facilitators Naked Innovations Ryan Edwards Bernd Karlsboeck. Looking forward to hearing from you all soon!

What does it take to normalize banana leaves as a new fibre? Urine as a super efficient soil fertilizer? Natural capital as an asset on a balance sheet? Many of the solutions that could help us shift towards a regenerative economy, need to urgently move out of the Fringe and into the Mainstream. 🤓 What we’ve learned over the years is that traditional growth & marketing strategies don’t apply. So, we’ve tested, designed and iterated on a diversity of tools to help Deviants improve their growth strategy with impact at its core. ✨ This week, we’re ready to open-source our most effective tools. It’s called the Deviant Toolkit and comes in two parts: 👉🏽 The Scan: a self-assessment tool, to help identify strengths, weaknesses and potential to lead as a norm-breaking company. 👉🏽 The Toolkit: a set of strategic & practical tools, inspiring case studies and engaging work sessions to run as a team. Use them, Share them, Improve them! Shout out to the many inspiring initiatives we’ve featured from AlgaEnergy Bananatex® Captain Cause C'est qui le Patron ?! La Marque du Consommateur CrowdFarming Deepki Ekofungi GREENCREATIVE Green-Got, Hectar Helios HUBCYCLE ilek Infinite Roots® Invers Katapult Omie Oatly Made of Air Notpla Patagonia Provisions Phenix Planet A Ventures Riverse Sami Shellworks Soil Capital SOJO The Landbanking Group Toast Ale USA TooGoodToGo Tony's Chocolonely Trove VEJA Zenride Ÿnsect 👇🏽 Link in comments

We've just wrapped up 3 months of coaching as part of the startup Acceleration program by Morning X Nexity. We've loved working with cohort 2 and are excited to see these companies mature and grow: Lite - These guys launched because their neighbor thought he’d pay less running his laundry at night, turns out he was paying more! The energy consumption in your building is complex and opaque - to get to the bottom of it, save CO2 & money, Lite is the Energy manager you didn’t know you needed. AGRID - It’s as if you had someone on each thermostat in each of your rooms (think hotel, coworking, businesses) constantly adapting the temperature based on usage and weather conditions. Except it’s AI. Once you have the data, you can actually get out of the dark and onto your energy reduction journey. WIND my ROOF - Who said Wind energy was only good offshore? Meet the team exploring wind energy as a renewable solution in urban environments. Geosophy - Ever wondered why animals hibernate by hiding in burrows underground? Our ground floors are a source of renewable, easily accessible energy. Meet Geosophy the team trying to make geoenergy more mainstream Caeli Energie - The AC for those who dont want AC, you can now cool down without heating the planet! If you want to meet these incredible teams, join us on Monday June 3rd for our demo night at Morning Bourse in the heart of Paris. Link in comment to sign up Rémy Rousset Christophe Jourdain Norida Chin Juliette Fournand Antoine LE BART Antoine Brichot Jean-pierre Voropaieff Charles Moreau Alice Chougnet Manuel Karrer Rémi Pérony Florian Just Marion Schuppe Thanks to AREP Métropole du Grand Paris EIT InnoEnergy for being our partners. Thanks to our ambassador Cindy Demichel Celsius Energy

In today’s Fringe to Mainstream story: Soil Capital Carbon certificates are not carbon credits, they are quite different in fact. But nobody understood this. After 10 years of building expertise and trust as agronomes within farming communities, Soil Capital launched a product that would accelerate their vision: carbon certificates that pay farmers for the #ecosystem services they enable thanks to their #regenerative farming practices. 🌽 👩🌾 Carbon certificates are high-quality certificates that can be purchased by Food Ag corporates looking to finance the transition within their own supply chain. This is called #insetting and is still a nascent practice in a market dominated by greenwashing scandals, fast changing regulations and carbon pricing fluctuations. So how do you launch a product on a market that does not exist yet? 🤯 Here are some of the levers the team used to accelerate the market in the right direction: 👉 Craft a compelling narrative of what Soil Capital is trying to achieve (and launch a new website: go check it out) 👉Turn your first clients into ambassadors by launching a client community meet-up that allows pioneering clients to share within a peer-to-peer environment 👉 Build thought leadership through content, webinar and podcast series. Shout out to Deep Seed, hosted by Raphael Esterhazy that we highly recommend if you want to deep dive into #regag! Today, Soil Capital is growing both its corporates clients and impact and has been able to pay over €4,000,000 to farmers, acting on their vision for a fairer farming system. We're proud to have contributed to the journey, thanks for the collaboration 👋 Marguerite Delormel Maud Lesure Chuck de Liedekerke Charlotte Lemaitre Clothilde Domenghini Olivier B. Simon De Nys Andrew V. https://lnkd.in/dsGp2WSM

Over the past 3 years, we’ve supported over 30 + regeneration focused entrepreneurs. Here’s what we’ve learned: 👉 Yes it’s possible to have an economy in right relationship with our biosphere. We can source food, fiber, materials in ways that contribute to healthy, thriving ecosystems & communities. 👉 Opportunities for a new economy are emerging, and we have our eyes on #regenerative food & fiber systems, #depollution & #restoration systems, #alternative materials, regenerative #watersystems & #forestry and more 👉 A new generation of entrepreneurs is rising with a mission to contribute to healthy biomass and help us bend the curves of the climate, biodiversity, and social inequalities ( 👋 Soil Capital, Eclo, Omie, Made of Air, PYRATEX®, Terrio, Notpla) ⚠ The snag? They can’t follow business as usual and need a new operating systems, one that aligns with those of living systems, if they want to enable regeneration. 🤯 Not easy ! But we’re here to help! 👇 Learn how in comment

La saison 2 de l'Accélérateur Morning x Nexity est officiellement lancée ! 🎉 Après 2 mois d'appel à projets sur le thème de l'optimisation des ressources dans le bâtiment, des interviews d'entrepreneurs passionnés et passionnant, nous sommes fières de vous présenter les 5 entreprises sélectionnées. 👇 Geosophy : un logiciel qui permet d'identifier les possibilités de "géo-énergiser" les bâtiments à travers la réalisation de scans d'opportunités et d'étude de faisabilité en un temps record AGRID : un logiciel qui se connecte aux systèmes de chauffage et de climatisation des bâtiments, dotée d'une IA permettant des optimisations automatisées WIND my ROOF : un système innovant de production local d'énergie appelé "WindBox" : des modules mixtes alliant éolienne de toit et panneaux solaires Lite : un logiciel d’energy management simplifié permettant le pilotage et l'optimisation de nos consommations d'électricité Caeli Energie : L’alternative bas carbone à la climatisation classique. La clim pour les gens qui ne veulent pas de clim Bravo Alice Chougnet, Charles Moreau, Jean-pierre Voropaieff, Juliette Fournand, Antoine LE BART, Rémy Rousset, Christophe Jourdain, Rémi Pérony ! 👏 Un merci particulier à AREP, Métropole du Grand Paris et EIT InnoEnergy de leur soutien pour cette saison 2 !