ProdCamp reposted this
Impact over outputs? Of course. But product execution still needs clear planning. If product and engineering teams can't commit to deadlines... 📅 How do marketing teams align campaigns with product launches? 💰 When do we know to hire and ramp up enterprise sales reps? 🎯 How do we build headcount, revenue targets, and territory coverage without product commitment? Abandoning rigid feature-based roadmaps makes sense • but only if product capacity is still planned in a way that lets the business move forward. What happens if I, as a revenue leader, build an unworkable territory plan? Or set unreachable revenue targets? Does that mean I shouldn't have planned at all? Or that my plan should have been "less rigid"? Or does it mean I missed essential capability elements when creating or executing on my strategy? The problem isn't planning. The problem is treating product as a service function that operates in isolation from the rest of the business. A roadmap—just like a go-to-market strategy—is only as good as the capabilities built into it. What do you think? Should product teams be the only ones excused from planning with accountability? Or am I missing something? ____________________ Hey👋🏻 I'm Matei, I cofounded ProdCamp (The revenue-centric user feedback platform) and I provide consulting services as a revenue operating partner for B2B SaaS. #B2BSaaS #ExcuseMySaaS #productmanagement #leadership