Creativity has transformative power. 🔵We are proud to be the main partner again at Brand Management 2024, organised by Blue Events! 🔵 This morning, we brought together the industry’s top minds to explore how creativity drives success: 🎙️ Sir John Hegarty inspired us with his belief that creativity is the oxygen for business growth. 📊 Jerzy Holub & Costin Bogdan showcased how data, when combined with creativity, creates real-world impact. 🤝 Our CEO Jan Binar moderated a discussion with Mária Čulenová and Leon Jakimič from LASVIT on fostering strong client-agency partnerships. Today’s sessions showed exactly how it can shape the future of business.
McCann Prague
Reklamní služby
Prague, Czech republic 2 855 sledující uživatelů
Truth Well Told
O nás
LEADING FULL - SERVICE ADVERTISING AGENCY McCANN is a company built on the power of Truth to transform brands and businesses. We believe Truth is a catalyst for authentic ideas, powerful ideas that will be believed, embraced and advocated by people in their everyday lives. And these ideas are able to drive positive change in a brand’s relationships with its consumers and its employees. As technology evolves and competition increases in today’s global economy, we find ourselves increasingly becoming innovation partners with our clients. Helping them think through new ways to add value to people’s lives – from new product development to new technology platforms that provide real-time connection. And even to new content models and business models. The century-long story of McCann Erickson is not just one of “we were there.” Rather, it’s about the pivotal and innovative role we played in the creation and development of all of these above elements that define today’s global advertising industry. McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network united across 100+ countries by a single vision: To help brands play a meaningful role in people’s lives. Ranked as the world's most creatively effective marketing services company, the global network comprises McCann (advertising), MRM//McCann (data science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), PMK-BNC (entertainment/popular culture), Weber Shandwick (public relations) and FutureBrand (consulting/design).
- Web
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http://www.mccann.cz
Externí odkaz pro organizaci McCann Prague
- Obor
- Reklamní služby
- Velikost společnosti
- 51 - 200 zaměstnanců
- Ústředí
- Prague, Czech republic
- Typ
- Veřejná společnost
- Speciality
- Advertising, Marketing, Digital, Events, Promotions, TV commercials, Print & OOH ads, Websites, Online campaigns, Strategy a Communication
Lokality
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Primární
Riegrovy Sady 28
Prague, Czech republic 120 00, CZ
Zaměstnanci společnosti McCann Prague
Aktualizace
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Introducing the key speaker at the Brand Management Conference organized by Blue Events: none other than advertising legend, Sir John Hegarty. With over 60 years of experience shaping iconic brands like Levi's, Audi, and Johnnie Walker, and as co-founder of Saatchi & Saatchi and BBH, Sir John Hegarty has been behind some of the most iconic campaigns in advertising history. In his session, he’ll reveal why creativity is not just an asset, but the driving force behind sustainable business growth and success. Join us this Thursday at Cubex Centrum for an inspiring session. Secure your spot now: https://lnkd.in/ez2DVkBz
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Only a few days left until the Brand Management Conference organised by Blue Events! 🔥 On Thursday, 3rd October, our very own CEO Jan Binar will take part in the morning session: Good Relationships with Creativity, led by couple therapist Petr Kačena. Petr will kick off the session by introducing the key principles of strong partnerships—covering topics like managing conflict, setting clear expectations, and defining goals. Following this introduction, Jan Binar will join alongside Leon Jakimic and Maria Čulenová from LASVIT to discuss how these concepts apply to building creative and successful business relationships. We look forward to seeing you at 📍 Cubex Centrum. Secure your spot at https://lnkd.in/ehbjsin5 🔥
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Opportunity for All: Priceless—the latest campaign we’ve created for Mastercard, supporting small businesses across the Czech Republic and Slovakia. Through this initiative, we’ve highlighted how local entrepreneurs thrive by working together, turning partnerships into something far more impactful than just business. Read more in the article by Marketing & Media. ⬇️
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We're counting down the days until the Brand Management conference, and we're thrilled to introduce Jerzy Holub, Vice President of Marketing and Communications for PL/CZ/SK at Mastercard, as one of the key speakers. Jerzy brings extensive experience from collaborating with award-winning brands in technology, telecommunications, and finance. In his Thursday morning session, he’ll dive into how building strong client-agency relationships lays the foundation for success. He’ll also share insights into how creativity-driven partnerships enable bold experimentation, principles that Mastercard also embraces in our local campaigns, ensuring our partnerships drive impactful and innovative results. If you haven’t secured your tickets yet, now’s your chance—grab yours before they’re sold out: https://lnkd.in/ehbjsin5
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We're proud to unveil the Heart of Home (Srdce domova) campaign for BILLA Česká republika! ✨ Our cuisine is full of the flavors and rituals we've cherished for generations – from vlašák with rohlík to the simple comfort of bread with salt and butter. Our campaign celebrates these tastes of home, showcasing how BILLA brings the best ingredients and ready-made favorites to every table. Discover how we've captured the essence of these everyday moments in our latest work.
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Last night, we celebrated success at the IMPACT Czech Awards ✨. We’re proud to announce: 🔹🥉 2 Bronze for the Twitch "Ad" campaign for Vodafone (in collaboration with Good Game) 🔹🥉 1 Bronze for the "Ahead of Time" campaign for Vodafone x NGP 🔹🥈 1 Silver and 🥇 1 Gold for National Delay Day 2024, a long-term collaboration with Hero & Outlaw for the Česká asociace pojišťoven a Česká kancelář pojistitelů Big congratulations goes to our colleagues at Momentum Czech Republic, who secured: 🔹 1 Gold, 1 Silver, and the Grand Prix for the "I LOVE DŮCHOD" campaign for Komerční banka 🔹 1 Silver for 150,000 Projects for a Better Czech Republic for the Ministry of Regional Development We were also excited to see Good Game shine, taking home 8 additional awards on top of their collaboration with us! A heartfelt thank you goes to all our clients, and shoutout to L'Oréal, named Client of the Year – an honor we can fully confirm from our own experience.
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Tereza Sabová, a member of our AI team, shares her insights on how generative AI is transforming content creation ✍️. She emphasizes the importance of data security and ethical AI practices. Explore the carousel for key takeaways, and join the discussion in the comments! For a deeper dive into this topic, you can also check out this week's issue of Marketing & Media, where not only Tereza, but also other industry experts share their perspectives on AI's impact on the creative field 💡.
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Are you skilled in managing budgets, timelines, and building strong relationships with clients and creatives? This could be the perfect next step in your career! 📩 Apply now: https://lnkd.in/eEsD-MPk
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Exploring AI with Ard Kelmendi, our AI Specialist 🚀 In our conversation, we explored the role AI plays in our industry, discussed whether AI is overhyped, and tackled some common misconceptions. But Ard isn’t just about AI—he also pursues other creative endeavors. In the images, you can see examples of his work and also poster for his documentary, Code of Illusion, which he directed and goes beyond just AI. If you’re interested in the documentary and would like to see a screening here at McCann, let us know in the comments. We’d love to hear your thoughts! 🎬