Sie wollen die PR dominieren. Wie können Sie Ihre Storytelling-Fähigkeiten für den zukünftigen Erfolg verbessern?

Reporters will rarely read the entire release. (I don't.) Keep your pitch tight and put the sell at the top. Use bullet points. Find a way to tie it into the news cycle. Put the reporter's name in the email subject line.

To elevate your storytelling skills in PR, start by immersing yourself in diverse narratives, from literature to case studies, to understand different storytelling techniques. Practice crafting stories that connect emotionally with your audience while conveying your brand's message clearly and persuasively. Focus on developing a compelling narrative structure with a strong beginning, middle, and end, and use data and real-life examples to support your story. Continuously seek feedback, refine your approach, and stay updated on emerging trends in digital storytelling to stay ahead in the industry.

A base de toda a relação pública precisa ser baseada em dados. Isso quer dizer que, com eles, você pode conhecer melhor onde está pisando, com quem está falando, em qual tom, linguagem, enfim, todas as características que determinado público a ser atingido possui. Graças a tecnologia, isso pode ser feito de uma forma ainda mais eficaz e instantânea.

O storytelling dita o caminho a ser percorrido por uma marca e o seu público. A forma como contamos e conduzimos esse usuário, independente da sua posição como stakeholder, impactará na sua permanência ou não. Lembrando que boas histórias é que marcam os corações. Uma dica de livro nesse sentido é Storytelling, do Carmine Gallo.

Albert Bandura's social learning theory offers that people learn new information and behaviors by observing other people, which can serve as a motivator for action. In PR storytelling, it's important to share authentic narratives of how others have directly benefitted from your topic, product, brand or call-to-action. Authentic testimonials have the power to resonate emotionally and intrinsically. When your audience is able to see the humanity of the subject and essentially some aspects of themselves, this can lead to trust in your message and a self-efficacy that is compelled to not only support your brand or message, but to also help promote it.

Autenticidade é que vai de fato diferenciar uma marca, seja ela pessoal ou de empresa, no longo prazo. Marketing é resultado, branding é relacionamento. E é no branding que a autenticidade se sobrepõe. Um bom branding gera exatamente o que a autenticidade faz: engajar o público.

Com tantas ferramentas disponíveis, precisamos explorar diferentes formatos de conversar com nosso público. Isso torna as histórias ainda mais encantadoras e envolventes.

Shoot your own B-roll and offer it up right off the top. Newsrooms are short people and don't have the staff to hit anything other than A block stories. If you've got an event, shoot it, post it to social, mail it to news rooms.

Find your character and highlight their story in a way that aligns with your message. Use short, emotional bites to get attention.

What makes for a good story? Something that gets the audience feeling emotions... So, what can you lean on? Here are a few elements to a great story: - Conflict (liberals vs conservatives) - The classic hero's journey (overcoming obstacles) - Winning and losing (Red Sox vs Yankees) - Innovation that affects the audience in their day to day life - Teaching the audience something that they didn't know before

Humanize the person or action. What makes them tick? Try to make an emotional connection with the audience. What feelings are you hoping to tapbinto? Happiness, relief, relaxation, trust? Make that a part of your story.