Was tun Sie, wenn es dem Feedback von Influencern an Genauigkeit und Zuverlässigkeit mangelt?

Briefing sessions are an excellent first step way to avoid misinterpretation from the influencers end. They open space for dialogue where ideas can be exchanged , discussed and a route is mapped out together. It’s important to start this off with your key points on paper and closely watch as both influencer and/or their managers interpret the points to cover. This process, as opposed to a written brief, can be an excellent starting point which results in smooth sailing for every partnership

Es importante poder dilucidar si se trata de una opinión personal y espontánea o se trata de una manifestación contractual. Por eso es esencial exigir a los influencers que indiquen de manera muy clara si su colaboración es pagada o no.

Quando o feedback dos influenciadores carece de precisão e confiabilidade, é importante verificar a fonte e contextualizar as informações. É útil também diversificar as fontes de feedback para obter uma visão mais ampla. Ajustes na estratégia devem ser baseados em dados consistentes e, se necessário, buscar a opinião de especialistas ou realizar pesquisas adicionais para fundamentar as decisões.

Influencer Marketing has become a major factor in driving a brand's growth success and recognition. When an influencer feedback lacks accuracy and reliability it harms the brand and projects a negative impression due to false marketing. Therefore it is important that we ensure the influencers are putting the right information across and post content that is well researched and fact checked. If an influencer is regularly posting false claims then such influencers should be avoided as it can be disastrous for brand's own credibility. Use influencer marketing such that it looks organic rather than paid or forced.

Rework your vetting process. This is where your PR team comes in. You need to be very sure who your audience is and hence, who your key influencers are (i.e. those that cater to the former). Review their content, not their numbers.

I’m going to keep this fully transparent. I’ve been on all sides of influencer deals - manager, agency, and even influencer myself. The influencer providing feedback is usually accurate and you’re just not liking what they have to say. A lot of agencies will push to get extra revisions that are not contractually allowed, a “make good” post, and just extra things that the influencer does not contractually need to do. So yes an open dialogue is always important but I would like to encourage brands and agencies to actually LISTEN to the influencer who is providing feedback rather than assuming you’re always right. Influencers know how to influencer better than you, after all it’s their job that you’re paying them to do.

When influencer feedback seems off-target, we prioritize understanding. In my agency, we like to work together with influencers to make sure everyone's on the same page. Before a campaign starts, we talk about the goals and how we'll measure success. We can even help influencers understand data better so their feedback matches what's happening. This builds trust and gets us the best results from our influencer partnerships.

After assessing the feedback, talk openly with the influencer. Communication is crucial in influencer marketing. A honest chat can clear up any confusion. Be open to their viewpoint and express your concerns. This talk can uncover if it's a one-time thing or a recurring problem, guiding your next steps in the partnership. #InfluencerCollaboration #ClearCommunication

Open dialogue at the beginning leaves room for no back and forth throughout the campaign. Allow for the influencer to be creative but have notes for everything so you can make sure it leads to the brands look and feel as well as vision and mission

If you get feedback that doesn't match up, it might be due to unclear expectations. Check your contracts with influencers. Make sure they clearly outline goals, tasks, and quality standards. If needed, update these documents with more specific instructions and evaluation criteria. Clear contracts can avoid misunderstandings and give both sides a clear guide

Create a contract more detailed than a brief is what I always say! Cover any question or thought you can think of leaving no room for a stone unturned. Make sure that anyone (influencer/not) can know what is required by reading that contract

If influencers seem unsure about your brand or products, beef up your training. Offer detailed info and support to help them understand better. This might mean demos, brand background sessions, or Q&A sessions. Well-prepped influencers can give more helpful feedback.

My motto is: influencers should educate the general public! So if an influencer is not in the industry your brand is in or has not had enough time in the industry (say more than 5 years) to a thought leader in the space, pair the campaign with a leader in that space that can be a sounding board for any and all questions the influencer will have during the campaign

To make sure feedback is accurate, set up a verification process. Check facts and compare influencer data with your own analytics. Having checks in place ensures the feedback you get is reliable, letting you make decisions confidently

It is important to confirm the brand and how it will benefit the public if you are acting as an influencer for a brand. Must verify again whether it's genuine or not? Later on, you'll be able to make an informed choice.

One of the great things about working with influencers versus traditional journalists is that they’re typically more open to collaboration and a back and forth as you build a relationship. Lay out your expectations for transparency and candor on the front end, and ask that they ping you if they have an issue BEFORE they post anything negative, and that they give you the chance to address the issue. Most will, and if they do flag a problem, take it as an opportunity to grow/improve/learn. Fix the issue and circle back. You’ll end up getting a better product or service out of the deal and solidify a better relationship with a potential long term partner.

If influencer feedback seems inaccurate, address it directly. Ask for clarification and data to support their claims. 1. Clarify & Verify: Ask for specifics and data to back up their claims. Let them know you value their insights, but accuracy is key. (222 characters) 2. Diversify Your Crew: Relying on a single influencer limits perspective. Partner with a wider range to get a more well-rounded picture. Together, these actions can help ensure you get reliable feedback to guide your brand.