You're facing conflicting influencer feedback. How do you align it with your campaign strategy?

Feedback from influencers need to be looked at from two perspectives: analytics & creative. If the feedback is related to the creative side, we need to get that communication resolved by sharing what's exactly required in the campaign as per the objective. Some case studies and examples can help to come to a common conclusion. If the feedback is regarding analytics, it can be catered to by letting the influencers know what happened via their content, the clicks, impressions, sales, bookings, some metrics that are more than what influencers' social channels provide. There are multiple other ways to align with their feedback like: webinars, FAQs section on your website, regular mailers & events.

When influencers give conflicting feedback, check how useful the feedback is and see if it matches your campaign goals. Group influencers by their audiences and adjust your strategy for each. Look at past data to see which feedback has worked before. Chat with influencers to get their perspectives and find a balance. Try out different ideas on a small scale, see what sticks, and tweak from there. And always make sure everything still fits with your brand's vibe.

If you choose influencers correctly they can function as sample customer, so their feedback can be extremely important and can give voice to opinions expressed by the average customer, which do not reach the brand. Just as in reality, opinions of 2 customers can be diametrically opposed to each other, influencers can also give contradictory feedback. It is important to process these feedbacks and put them at the service of long-term brand goals. Based on the feedback, service/product development directions can be started that strengthen the brand's market position, especially if we properly communicate the reasons behind the product development to followers. Modern customers value brands that pay special attention to customer feedback.

When dealing with conflicting influencer feedback, it's essential to consider the type of criticism. Constructive criticism can be valuable, offering insights into areas that may need improvement. Assess the feedback objectively: Is it aligned with your campaign's goals and values? Evaluate its relevance and potential impact on your target audience. Prioritize actionable suggestions that enhance your strategy. For unsubstantiated criticism, maintain your strategic direction, ensuring it reflects your brand’s core message. Engage influencers in a constructive dialogue to refine your approach and achieve a cohesive campaign.

To align conflicting influencer feedback with your campaign strategy, evaluate the feedback's relevance, prioritize based on campaign goals, seek common ground, communicate transparently with influencers, and adjust the strategy to incorporate valuable insights while maintaining brand consistency.

Your campaign goals are your North Star, guiding every decision you make. When faced with conflicting influencer feedback, revisit your objectives to ensure they remain at the forefront of your strategy. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART). By keeping your goals in focus, you can evaluate which pieces of feedback support these aims and which may lead you astray. This process will help you filter out noise and prioritize the feedback that will help you hit your targets.

The goals in an influencer campaign can vary greatly and depend on where the brand is positioned in the consumer funnel: creating awareness, engagement, brand positioning, and even conversion. Not all objectives should be included in a single campaign; the funnel should be navigated step by step.

Tus objetivos de campaña son fundamentales y deben ser específicos, medibles, alcanzables, relevantes y con plazos determinados (SMART). Al enfrentar comentarios contradictorios de influencers, revisa tus objetivos para mantener el enfoque. Evalúa cuáles comentarios respaldan estos objetivos y cuáles no. Esto te ayudará a filtrar el ruido y priorizar la retroalimentación que te llevará a alcanzar tus metas.

When influencers offer conflicting advice, anchor your decisions in your campaign goals. Consider each piece of feedback in light of how it serves your objectives. Does it drive your strategy forward, or does it divert your path? Filter feedback through this lens to isolate useful insights that propel you towards your targets. This targeted approach ensures you remain on course and maximize the impact of your campaign.

Revisit your campaign goal and objective. Is it to reach more people, drive conversions, take action on a particular offering or all of the above. If the answer is all of the above, then brainstorming equally with the influencer and taking their feedback constructively, would not only help you in generating results, but would also help the brand communicate more creatively. For a bulk influencer campaign with a set target objective, cutting out all the noise and sticking to your marketing goal is crucial, as anything might lead the campaign astray.

Engaging directly with influencers is a powerful strategy to resolve conflicts and align feedback with your goals. By opening a dialogue, you can better understand their perspectives and share your campaign vision. This two-way communication fosters a collaborative environment where influencers feel valued and heard. As a result, they are likely to provide more nuanced feedback that aligns with your strategic objectives. This approach not only strengthens your partnership but also enhances the overall success of your campaign.

While most of the influencers strategy is supported by paid, there is high chances to achieve earned media and organic posting from talents by building strong relations with the talents in a long term basis

In an ideal world, it's best to engage on a personal level from the start to connect and build a trusting environment where you can share the brand and campaign's vision and receive each person's feedback individually. This allows you to provide more information upfront and affords you with the opportunity to ask follow-up questions about their perspective. These interactions can help lead to more dynamic content that is still aligned to your campaign.

Interactuar directamente con los influencers puede resolver conflictos y alinear comentarios con tu estrategia. Abre un diálogo para entender sus perspectivas y comparte tus objetivos. Esta comunicación bidireccional fomenta un entorno colaborativo, haciendo que los influencers se sientan valorados y escuchados, lo que resulta en comentarios más matizados y una campaña más cohesionada y exitosa.

When managing differing opinions from influencers, initiate direct conversations to delve into their perspectives. Explain your campaign’s vision and goals to bridge understanding gaps. This open dialogue encourages a collaborative atmosphere, making influencers feel integral to the process. Often, this leads them to provide more refined feedback that aligns closely with your strategic needs, enhancing both the partnership and the campaign’s effectiveness.

To handle conflicting influencer feedback effectively, strategic adaptation is crucial. At Tru, I implemented a flexible approach that allows for adjustments based on real-time feedback. For instance, during a campaign, we received divergent opinions from influencers about the appeal of our messaging. By analyzing the feedback, we identified common themes and adjusted our strategy accordingly. We segmented our audience and tailored content to address different preferences, which ultimately enhanced engagement and campaign performance. This adaptive strategy ensures that we can reconcile conflicting feedback while maintaining alignment with our overall campaign goals.

When navigating the complex landscape of influencer marketing, strategic adaptation is key. Regularly reassess your approach based on current trends and feedback from both influencers and audience. For instance, if a particular type of content suddenly stops resonating, be ready to shift gears, perhaps by integrating emerging media forms or adjusting your message. This flexibility allows you to stay relevant and effective, ensuring that your marketing efforts consistently align with the evolving digital environment.

Track & measure, refine & improve! Analyze post-implementation data (engagement, conversions) after incorporating influencer feedback. Data shows what works - make informed decisions & optimize your influencer marketing strategy! #influencermarketing

Para alinear los comentarios de los influencers con tu estrategia, mide el impacto de los cambios realizados. Utiliza herramientas de análisis para seguir tasas de interacción, métricas de conversión y otros KPI relevantes. Estos datos te proporcionarán evidencia objetiva sobre lo que funciona, permitiéndote tomar decisiones informadas y refinar tu estrategia.

Utilize data analytics to gauge the effectiveness of implemented feedback in your influencer campaigns. Monitor crucial metrics like engagement and conversions to see the real-time effects of adjustments made based on influencer insights. This quantitative analysis helps pinpoint successful tactics and areas needing improvement, ensuring that every strategy adjustment is data-driven and closely aligned with your campaign objectives. This approach maximizes the potential for successful outcomes by continuously optimizing your strategy based on proven results.

Embrace feedback loops - Collaborate with influencers to refine strategy based on audience insights. Test and iterate - Try new approaches, analyze results, and make data-driven adjustments. Adapt to platform changes - Swiftly update tactics as social media features evolve. Diversify across channels - Reach broader audiences by optimizing for various platforms. Nurture relationships - Strong influencer partnerships enable agile, mutually beneficial campaigns.

While flexibility in influencer marketing is crucial, it's equally important to ensure clear, upfront alignment on campaign goals and values with influencers. This proactive approach can minimize the need for constant adjustments, fostering a more stable and effective partnership.

You can develop one-shot activations as a complementary strategy to a long-term plan, or as additional support and boost to certain objectives/products along the year. These activations are normally set for short periods of time.

En marketing de influencia, mantener la flexibilidad en tu estrategia es crucial. Prepárate para iterar y evolucionar según los comentarios y datos recopilados. La capacidad de adaptarse es un activo importante, asegurando que tu estrategia se mantenga alineada con el cambiante panorama digital y los conocimientos de tus influencers.

When there is conflicting feedback on any topic, the first step is to stop, oxygenate, and seek to understand. Meaning, pause and reflect, take a breath, and ask for clarification about the feedback. If there’s conflicting feedback, that means there’s confusion and remember that conflict is not always bad. It is also an opportunity to learn, and improve things. When it comes to influencers and conflicting feedback - be sure they feel heard and acknowledge their feedback, along with expressing appreciation. Lots of times conflict and feedback can be very personal and situational. Being sure you understand where they’re coming from and processing the feedback will help you a lot in terms of the relationship and getting better results.

Comparte ejemplos, historias o ideas adicionales aquí. Añade casos de éxito, aprendizajes clave o experiencias únicas que puedan aportar valor. Esto enriquece la perspectiva y ofrece contextos prácticos para aplicar los conceptos discutidos.

Patience: While dealing with influencers we need to be very calm and compose. From my personal experience, I have organised several influencer webinars with my team and there occurs lot of discrepancies between the two teams. Then, I take out time to listen both and draw some common conclusion. Most chances are you need to be very much convincing with logical inputs with influencers to run successful campaigns. But all goes well if you are having keen ear to their perspective and be open to changes.