Techno and Fashion Converge: 44 Label Group's Latest Campaign Shot by Sven Marquardt New York City, NY – July 11th – 44 Label Group launches its Fall/Winter 24 campaign, bringing to life Max Kobosil’s vision of a brand that is both a fashion label and a music label at the same time. The choice of venue, photographer but also the models, helps the creative director finally bring down any remaining boundaries between these two worlds. The campaign is shot by photographer Sven Marquardt. A legendary figure in the Berlin techno scene, Sven Marquardt has made a significant mark in the field of photography over the last 30 years. His unique style captures the raw, unfiltered essence of his subjects. The campaign was shot following the 44 LABEL GROUP headlining gig in June this year, at the Knockdown Center in New York City. The full line up of Dj’s was the subject of this photoshoot which took place the following day. A multifaceted set of artists who are integral part of Kobosil’s label imprint, and who also embody the duality of their own personas who shift seamlessly between fashion and techno. Photo: Sven Marquardt Models: Clara Cuvé, Aiden, Somewhen, Hardy
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