ABOUT YOU

Buy Now, Pay Next Year… ✨ ABOUT YOU is giving an even smoother payment experience to our customers in collaboration with Klarna. We are excited to announce a first-mover collaboration between ABOUT YOU and Klarna, elevating the shopping experience 🛍️ for our customers. For one week in November, shoppers will enjoy an exclusive extension of Klarna's payment terms, now allowing payments to be made up to 60 days after purchase – making ABOUT YOU the first merchant in Germany with this unique payment option. 💶 This exclusive offer is designed to provide ABOUT YOU's customers with greater flexibility and convenience, making it smoother than ever to shop the latest trends. The comprehensive marketing campaign, running under the slogan "Buy Now, Pay Next Year" includes a prominent onsite presence, targeted paid media, engaging CRM initiatives, and captivating TV spots across German television. #ABOUTYOU  #Klarna  #collaboration

Exciting news from our Brand Relations & Retail Media Team: Non-endemic retail media campaigns are back!   We are giving partners the opportunity to utilize the ABOUT YOU reach, target audience, and native approaches. Are you part of a brand from an industry other than fashion? Do you want to become visible on the next-generation online fashion store? We offer many cool placements along the user journey: be it within the ABOUT YOU shop environment, on social media, or on CRM channels. All media campaigns are individually created based on your target audience and marketing goal! Sounds interesting? ✉️ Feel free to reach out via retailmedia@aboutyou.com. #retailmedia  #nonendemic  #partnership  #nextgenretail

Empowering wellbeing at ABOUT YOU: Let’s take a  look back at our Healthweek 2024. 🌿💪 Employee wellbeing is at the heart of what we do. From October 7 to 11, we hosted our Healthweek, a five-day initiative dedicated to supporting both 🏋️♀️ physical and 🧘♀️ mental health. Our team participated in a variety of engaging activities, including digital mental health workshops with 🧠 Likeminded, and a 🚴♂️ Smoothie Bike powered by Die Techniker. Employees pedaled to blend their own smoothies – both refreshing and rewarding! In collaboration with Die Techniker, we introduced healthy, vegan Energy Balls that kept everyone fueled throughout the day, while our popular 🎁 Prize Wheel offered a chance to win branded wellness goodies, from 🧘♂️ yoga mats to ⚽ footballs. The excitement was palpable, with all large prizes gone in the first 20 minutes! To further support our team’s health, we offered on-site 🩺 medical check-ups and a fun, competitive reaction wall to test reflexes. ⚡ The energy and engagement during the week reflected our ongoing commitment to creating a work environment where our employees can thrive – mentally, physically, and emotionally. ❤️ #ABOUTYOU  #Healthweek  #employeewellbeing  #wellnessatwork

🎬 STREAMING MEETS STREETWEAR: ABOUT YOU AND Netflix LAUNCH A FASHION BRAND. It's official! ABOUT YOU and Netflix have joined forces to launch an exclusive fashion brand – the "NETFLIX COLLECTION". From October 28, 2024, our customers can get their hands on the first limited-edition pieces from this unique collaboration only at aboutyou.com. 🎉 This first drop is just the beginning! The "NETFLIX COLLECTION" is inspired by our users’ favorite series and films and combines the worlds of fashion and entertainment. With a strong quote from "Sex Education", the pieces make a real statement.  Under the campaign slogan "LOOKS LIKE YOU?", we celebrate the combination of fashion, individuality, and entertainment. This collection brings you the Netflix moment to wear! 📺 Stay tuned: The next drop is coming in December. We will keep you posted! 🔥 #NETFLIXCOLLECTION  #ABOUTYOU #Netflix #streamingmeetsstreetwear  #fashion 

At ABOUT YOU, we are all about connecting with our community in exciting ways. That is why we are happy to announce our latest collaboration 🤝 with adidas Originals on a dynamic campaign in New York, showcasing their iconic shoes: the retro-inspired SL72 and the sleek Taekwondo. 👟 Set in the hidden corners of NYC, where raw energy fuels the trends of tomorrow, we co-produced six stunning outfits and eight native social media videos. This authentic, visually-driven campaign resonates with our community and solidifies ABOUT YOU as the go-to destination for style inspiration and effortless cool. The campaign is live across all markets through multiple channels, boosting adidas’ brand visibility. 🔥 See the full campaign here: https://lnkd.in/e4gCHg3R #ABOUTYOUxadidasOriginals  #adidas  #collaboration  #NewYork

⬆️ Made official today, we are raising the earnings outlook for FY 2024/2025. Following a solid performance in H1 2024/2025, with significantly improved adjusted EBITDA and year-on-year Group revenue growth, the Management Board raised our adjusted EBITDA guidance to between EUR 15 million and EUR 35 million. Our Group revenue growth guidance has been narrowed to +1% to +7% year-on-year. Here are the highlights of today’s release: 📶  Revenue grew 2.4% year-on-year to EUR 450.1 million in Q2 2024/2025, supported by almost double-digit growth in Germany 🔼  Adjusted EBITDA improved by more than EUR 20 million to EUR 12.8 million in H1 2024/2025 🆙  Fall/winter season started with double-digit growth in September 🚻  Active customers LTM increased from Q1 to Q2 2024/2025 🔀  SCAYLE Commerce Engine continued to deliver strong top-line growth, underpinned by over 20% year-on-year growth in annual recurring revenue in H1 2024/2025 🆕  SCAYLE Payments received the payment services license from the German Federal Financial Supervisory Authority (BaFin), laying the foundation for a unified payment process "Our efficiency measures are taking effect, while we continue to make targeted investments in marketing to drive our growth. With success – as our growth rates are above the industry average and the number of active customers is rising again," states Tarek Müller, the ABOUT YOU Group's Co-Founder and Co-CEO. ℹ️ For full details, please visit our Investor Relations website: https://lnkd.in/eMXpd3k #ABOUTYOU  #guidance  #financialreports  #profitability  #growth

Lights, camera, action! 🎥✨ Today, we're giving you a special behind-the-scenes look: the amazing Luisa Lion is all set for her live shopping event featuring her brand new collection at ABOUT YOU! 🛍️💛 And here’s something special: a German TV channel is documenting every step of the journey, from preparations to the live show – giving an exclusive look behind the scenes of the e-commerce world! 🎬👗 We’ll keep you updated on when the broadcast will air!

ABOUT YOU is bringing the electrifying energy of New York Fashion Week directly to our community through an exclusive collaboration with Tommy Jeans. Targeting a young, style-conscious audience, we are taking a local talent approach to bring them closer to the action than ever before. This exciting campaign is presented and brought to life by the two  🎥  creators Carefree and Bao, who captured the ⚡ unmistakable energy of Tommy Hilfiger. A fashion show👖 appearance with exclusive content creation led to an outstanding native 360° approach consisting of a large onsite campaign in the ABOUT YOU’s online fashion store, CRM activation, dedicated posts on ABOUT YOU social media and amplification across Carefree’s and Bao's social media channels. To achieve even greater awareness despite an already effective strategy, the campaign was perfectly aligned with a global brand moment. #ABOUTYOUxTommyJeans  #TommyHilfiger  #collaboration  #NYFW

ABOUT YOU is heading to code.talks, Germany’s largest developer conference in Hamburg! On September 19 and 20, 2024, you will find us at code.talks in Hamburg 🧠 – and for good reason! Featuring over 100 talks 🗣️ from 130 international speakers 🌍, this conference is a hub of innovation. With over 1,500 participants, code.talks represents a unique opportunity to connect with the tech community. We are eager to listen, learn, and exchange ideas with brilliant minds to foster valuable connections that extend beyond the conference. Why are we attending? 🤝 Expand our network: Building relationships with talented developers and tech enthusiasts through meaningful conversations.  🌱 Attract top talent: Meeting passionate individuals to join our growing team, with the chance to get to know potential candidates face-to-face and to share what makes ABOUT YOU such a rewarding place to work. 🌎 Fuel our inspiration: Staying ahead of the curve in the ever-evolving world of technology, absorbing new knowledge and trends to return with fresh ideas that drive our projects forward. Identifying future collaborators, potential employees, and partnerships, we are confident that the insights and relationships cultivated at code.talks will make a lasting impact on our Group. Come say hello! 👋 We cannot wait to meet you! 😄 #codetalks2024  #aboutyoutech  #networking  #innovation

Looking for a way to instantly reach over 12 million active customers with your products? Leverage one of Europe’s most popular online fashion stores for your business success! How does it work? Watch the video to learn more about our partner models. Please get in touch with Kathrein Malchau, Sophie Gilka, Liliana Mota Dias and Clémence Dhuyvetter. The team is ready to help you take the next step toward growing your business.