Bayer 04 Leverkusen

We are happy to announce that Talcid is the new official sleeve sponsor for Bayer 04 Leverkusen in this year’s DFB-Pokal season! 🏆 This partnership is more than just a logo on a sleeve – it’s a celebration of a shared history. Both Bayer 04 and Talcid - a product of Bayer - have deep roots in Leverkusen, with decades of commitment to excellence, health, and performance. As defending DFB-Pokal champions, we are excited to continue this journey with Talcid, a trusted name in healthcare, right there with us! Looking forward to more success, and we're grateful to Talcid for their support!

🆕 Die Fusion zur BarmeniaGothaer geht mit einem umfassenden Marken-Relaunch einher. Eine große und spannende Herausforderung für das Team von Marketingleiter Heiko Scholz. In einem LinkedIn-Post hat er bereits seine Eindrücke geteilt, was unseren CMO Markus Breglec dazu inspiriert hat, mit ihm tiefer ins Gespräch zu gehen. 🤝 Und weil Themen wie Marken-Relaunch, Werte, Ziele und noch einige mehr auch für viele von euch hier interessant sind, haben wir die beiden in der BayArena zusammengebracht und mit ihnen darüber gesprochen. Hier ist Teil 1 von 3 des Interviews der beiden. #Branding #Marke #Markenentwicklung #Werkself #barmeniagothaer

🧳🛫 Bayer 04 travels with Kapten & Son! We are thrilled to introduce Kapten & Son, one of Europe’s leading bag brands, as Bayer 04 Leverkusen's official luggage partner! From now on, our squad will be traveling to away games with premium Kapten & Son "Heathrow Cabin" suitcases, combining style and durability to ensure they arrive ready for action. Our staff and media team are also kitted out with sleek Kapten & Son "Lisbon" and "Helsinki" backpacks, making sure everyone travels with quality and comfort. We're excited to embark on this journey with Kapten & Son. 🛩️

Social Media Champions… AGAIN! 🏆🏆   Our content and social media channels for the #Bayer04 Women's team have matched the Men’s team and also won the accolade from the International Football Institute as German social media Champions for the Google Pixel Frauen-Bundesliga! (Shared with FC Bayern München.)   The victory here feels greater than a social media award though. This symbolizes the commitment, hard work and successful development of our women’s team in recent time, while shining them in the exact same light as the men. Our more focused approach - especially on Instagram - with a new content strategy including more video and photo production and more people power on site has paid off. Not only by smashing the 100,000-follower mark, our media team, pictured with first team goalkeeper Charlotte Voll, have well and truly rounded off this historic and successful season for all at Bayer 04 Leverkusen in 2023/24.  🖤❤️

🏆 Bayer 04 CEO Fernando Carro de Prada has been named "Player of the Year" by HORIZONT. Congratulations, Fernando! 👏

𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬 𝐚𝐠𝐚𝐢𝐧! 🏆 It's not just on the pitch where Bayer 04 are winning titles, having been crowned German Social Media Champions for the second time in three years after also topping the standings in 2022. The list is compiled by the International Football Institute (Internationales Fußball Institut) and assesses the social media accounts of all 18 Bundesliga clubs across various criteria, including follower growth, engagement rates, content quality and interaction with fans. "We have been pursuing a clear plan that focuses on growth and brand building, while at the same time strengthening the foundation for a close and sustainable connection with our fans," explained Holger Tromp, Bayer 04 director of communications. "Our strategy, which is based on creative and high-quality content, is proving effective." Felix Loesner, head of content at Bayer 04, also provided more detail on club strategy, adding: "We are increasingly focusing on getting close and providing behind-the-scenes insights in order to engage fans emotionally. Creative and contextual content, combined with the continuous expansion of our video and graphic formats, are the key to our success."   Another title in the bag, and another one that wouldn't have been possible without the club's incredible fans, all around the world. A big thank you to everyone who helped make this possible! 🖤❤️

𝐍𝐨 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝟏𝟐𝟎 𝐲𝐞𝐚𝐫𝐬. 📜 A special kit for a special anniversary! We're celebrating 120 years of Bayer 04 Leverkusen with our new anniversary Castore-jersey, featuring our original crest as well as an NFC chip, which gives additional content and the chance to win VIP tickets and matchworn shirts. Our sponsors Barmenia Versicherungen and Niedax Group are also presented in tone-on-tone colour. Our Bundesliga meeting with Holstein Kiel on Saturday 5 October will be all about our 120-year milestone. We'll take to the field in our anniversary jersey and historic crest, while our matchday identity will take on a classic look, with retro graphics and a nostalgic photo filter. We also had a special launch photoshoot, which you’ll be able to see on our social media channels. 📸 In addition to all this, TSV Bayer 04 Leverkusen's Olympic and Paralympic participants will be honored at the BayArena, true to our #BayerSportsFamily motto. We can't wait to mark 120 years, and we hope you enjoy celebrating with us! 🎉

⭐️ It's Champions League matchday at the BayArena! After 700 days, our #Werkself is playing a home match in the highest European competition again. Opponent is no lesser team than AC Milan. The match is a first as the teams didn't meet on competitive level so far. We're hoping for an intense match and of course a win for Black and Red (and not for Red and Black 😏). #aCROSSeurope #Bayer04

🌱 Mähroboter bei Bayer 04: Unser Team freut sich über die Erleichterung 🤖 #Mähroboter revolutionieren das #Greenkeeping, indem sie nicht nur das Greenkeeper-Team von Bayer 04 entlasten, sondern auch die Umwelt schonen. Durch ihren energieeffizienten Betrieb reduzieren sie den CO2-Ausstoß und hinterlassen feine Grashalme als natürlichen Dünger, was die Bodenqualität verbessert. Der ständige Einsatz sorgt zudem für einen dichten, gesunden Rasen. Die Roboter schaffen außerdem eine große Erleichterung für das Wachstum des Rasens. Vor allem bei Neu-Einsaaten, da sie den Rasen ohne große Belastung mähen können. Auch energetisch sind die Helfer sehr effizient und brauchen wenig Strom. Die Roboter von STIGA können durch ihre Leichtigkeit und ohne großen Druck aufzubauen bis zu 2x pro Tag über den Rasen fahren, aktuell kommen Sie auf verschiedenen Bayer 04-Plätzen einmal pro Tag zum Einsatz.

🪄 This young man turns football into magic. Florian Wirtz played his first ever UEFA Champions League match yesterday. Five minutes into the match, he scored his first goal. After 36 minutes he was the first German player to ever score a brace in a Champions League debut. Being voted Man of the Match was the icing on the cake. The whole team showed an excellent performance. With our 4-0 win at Rotterdam, we started perfectly into the new UCL format and hope to continue like that in our upcoming matches.