Beiersdorf

We asked our employees: What does care mean to you? For Annabella Segura, Sales Controller for Central America, care means feeling supported during difficult moments in life. After being diagnosed with breast cancer, despite the fear and uncertainty, Annabella never hesitated to share her diagnosis at work. Knowing her job was secure gave her immense emotional relief, allowing her to focus solely on her recovery. Watch the video to hear how Annabella experienced our Core Values on a very personal level, with support from her managers and colleagues that allowed her to focus on her health. We believe that care goes beyond words – it’s about actions. Our Global Critical Illness Policy ensures that we stand by employees facing life’s toughest challenges. At Beiersdorf, Care Changes Everything. 💙 #Beiersdorf #CareChangesEverything #ProudToB #BeiersdorfLatam #BreastCancerAwarenessMonth

That’s how beauty and sustainability go hand in hand 🌱✨ In the personal care industry, we’re proving that innovative solutions can drive real change. In 2023, Beiersdorf was among three companies from the European beauty and personal care sector achieving a coveted Triple A CDP rating — a powerful testament to our commitment to reducing emissions and protecting the environment! 🌍 But what does this mean for you? As consumers become more conscious of their choices, the demand for sustainable products is skyrocketing 📈. This shift not only encourages brands to innovate but also empowers you to make informed decisions that align with your values. “Today’s consumers are looking for more sustainable products, and that motivates us to take action and drive innovation. Our industry is a leader in climate action,” says Jing Wang, Sustainability Manager at Beiersdorf. 💬 🗨️ Her collegue Kartikeyan Rajadurai agrees! “It's incredibly rewarding to see tangible results from projects within the industry that improve resource efficiency, decrease environmental degradation and promote a transformation towards sustainability.” By embracing sustainability, we’re not just improving our products; we’re fostering a healthier planet and climate caring future 💙. Together with The Value of Beauty, we aim to showcase the positive impact of the European beauty industry on the environment and society through eco-friendly practices and improved resource efficiency. Along with other members of the Value of Beauty alliance, we are working together to protect our planet and achieve ambitious targets. Curious about who’s behind Value of Beauty and the real impact our industry has on the economy and society? Find more about the initiative in the first comment! 👇✨

🚀 We maintained our strong growth in the first nine months of 2024! 💙 We just released our 9M financial results and here's what you need to know: 🌍 Consumer Business Segment: Organic sales up 7.3% to €6.3B. 📊 Group sales: €7.5B, up 6.5% organically. 💪 NIVEA: Strong growth of 9.4%. 🌟 Derma brands Eucerin & Aquaphor: 8.8% organic growth. 🎯 tesa: €1.3B in sales, 3.1% organic increase. 🔍 Despite a dynamic market environment, Beiersdorf demonstrates continued resilience. 📈 Sales & EBIT guidance for FY 2024 confirmed.   🔗 For more details, check out the 9M 2024 Financial Results Press release in the comments! #Beiersdorf #9MResults #WinwithCare

Who is this DIVA? 💜 That's what TikTok would ask! 🌟 Here are 3 facts, why our Eucerin Hyaluron-Filler Epigenetic Serum is a real DIVA: 💜 Epicelline® Power: This serum uses the groundbreaking active ingredient #Epicelline® to reactivate silenced youth genes, turning back the biological age of your skin. 💜 10 Signs of Skin Aging, visibly reversed: Clinically proven to reduce wrinkles, lift facial contours, improve firmness and rejuvenate the skin, addressing ten signs of aging at once and makes people look up to five years younger. 💜 Patented Skin-specific Age Clock technology: With over 15 years of pioneering research in epigenetics, Eucerin is at the forefront of skin care innovation, reinforcing our authority in skin care. Have you tried it yet? #Eucerin #EpigenExperts #BeiersdorfPioneers #SkinScience #SuperiorityThroughScience

💙 Feeling lonely? You are not alone! We recently marked a huge milestone: the launch of NIVEA CONNECT, a global mission to combat social isolation and foster real, meaningful connections. 🌍 We partner with global experts, raising awareness and taking steps to end the stigma around #SocialIsolation. Our clear mission: To launch NIVEA CONNECT projects in 40 countries by 2026. At our Hamburg HQ, we celebrated the launch through exciting activities: 💡 Everyone explored #NIVEACONNECT, discovering local projects set to launch in 40 countries by 2026. 📊 We shared eye-opening insights from our recent NIVEA study, raising awareness and breaking the stigma around social isolation. 🚶♀️ The NIVEA CONNECT tunnel provided a moving journey through loneliness, reminding us that together, we can find the light at the end of a tunnel. Together, we fight social isolation. 💙 #Beiersdorf #CareBeyondSkin #WinWithCare

🌈 WELCOMING OUT: Creating Safer Spaces to #BeYou! 🌈 For the third consecutive year, we celebrated the annual ‘Coming Out Day’ with a (WEL-)COMING OUT Event at our headquarters in Hamburg together with our partner WELCOMING OUT. The organization supports the LGBTIQ+ community by creating safer spaces where people can come out without fear. It encourages allyship and promotes visibility, acceptance, and inclusion. We are incredibly proud to have hosted this important event, emphasizing our commitment to championing a more inclusive society where everyone feels welcome to be themselves. We’d love to share some of the standout moments that made this year’s event truly special: 🎤 Inspiring opening by Misel Ahom and Hendrik Menken – setting the tone for an empowering day 💬 Panel discussion on "Invisibility in Times of Transparency" with Vanesa Engelhardt Verdejo, Kira Marie Cremer, Kostas Kind (Kostas Dennis Weiß), and Kenneth Chabra 📱 Creative social media ‘WELCOMING OUT’ campaign showcasing the most exciting contributions from WELCOMING OUT’s Patrons, i.e., corporate partners 🌍 Global participation – with over 150 attendees on-site and many more joining via LinkedIn & Instagram live streams 🗓 Recap of 2024 and outlook for 2025 by Vanessa Lamm and Markus Hoppe, the founders and managing directors of WELCOMING OUT 💙 Closing remarks by Hamburg’s Deputy Mayor Katharina Fegebank, followed by a get-together Let’s keep pushing for change, standing for equality, and supporting each other—because only together can we make a lasting impact. 🙌 Together, we continue to create a space where everyone can #BeProudInYourSkin. 💙 #WELCOMINGOUT #ComingOutDay #Diversity #CareBeyondSkin #Beiersdorf #ProudToB

🌍 Eucerin has officially launched in India!     This is more than just an expansion – it's a major milestone in our #WinWithCare strategy, bringing #Eucerin’s 100+ years of dermatological expertise to one of the largest skin care markets in the world. This bold move exemplifies our commitment to seizing new opportunities, driving growth and tapping into skin care white spots.   Here’s what makes this launch special:     🥇 A strategic first: By leveraging our deep market knowledge and strong local infrastructure, we managed to achieve Eucerin's fastest market entry to date in a market that increasingly prioritizes dermatological skin care solutions.    🚀 Quick and impactful: In just 9 months, our amazing India team successfully launched Eucerin, introducing our iconic Anti-Pigment Range with patented Thiamidol and the Sun Protection Range.    🌟 More than skincare: We #CareBeyondSkin. That’s why we strive to address the emotional and psychological challenges of those affected by skin conditions. Eucerin is committed to fight stigmatization and promote social inclusion for individuals affected by dermatological diseases.     We believe in the life-changing power of dermatological skin care – all around the globe! 💙  #Beiersdorf #EucerinIndia #Dermatology Nykaa

Driven by science, powered by innovation! ✨ For over 100 years, Eucerin has been associated with groundbreaking #innovation in skin care formulas – fueled by a passion for scientific excellence and driven by our close collaboration with dermatologists. Together, we study the objective condition of the skin before treatments and the improvement of the skin’s condition following the application of our dermocosmetic products. At this year's European Academy of Dermatology and Venereology (EADV) Congress in Amsterdam, Europe's largest dermatology event, our commitment to advancing skin care was on full display! Here are some of our research focus fields: 💡 Thiamidol: Our successful active ingredient continues to deliver best-in-class treatment for hyperpigmentation – proven in more than 110 clinical trials with 8,500 participants. 🌟 Epicelline®: We are once again leading the way in skin care science with our newest breakthrough: the #Eucerin Hyaluron-Filler Epigenetic Serum. This innovation is the result of more than 50,000 active ingredients tested. 🔍 Microbiome Research: We’re redefining the management of acne through our latest microbiome insights. We’re leaving EADV inspired, motivated and ready to create impactful and sustainable skin care innovations that touch people’s lives. 💙 #Dermatology #EADV #Epicelline #Eucerin #SkinScience

At Beiersdorf, we know that small, consistent steps lead to big results. What’s the non-negotiable part of your daily skin care ritual? Let us know! 👇

Today is #InternationalDayoftheGirlChild! 🌍👧 To celebrate - and to spotlight the challenges girls continue to face - we took a step forward in our ‘Empowering Girls’ program, which has already reached more than 400,000 people since 2020.  We welcomed girls and young women to our headquarters in Hamburg and to other offices across ten countries, offering them hands-on mentorship, dynamic workshops, and a glimpse into career paths at Beiersdorf. In Hamburg, they took part in an "Ask Me Anything" session with our CHRO Nicola Lafrentz and met with our CEO Vincent Warnery. Globally, they connected with leaders like our Head of Marketing Andean, Mariella Infante Villar, and our NIVEA President in Brazil, Ana Bógus, who shared their journeys and insights. But this is just the beginning. Together with our local and global partners such as CARE Deutschland e.V. and Plan International, we are empowering the next generation with the confidence and skills to lead, innovate, and shape a brighter future. For example, in our HQ, we committed to building lasting mentorship programs with our participants and to hosting summer camps where they can dive deeper into the world of Beiersdorf.  Through our ‘Win with Care’ strategy and our ‘Empowering Girls' program, we are reaffirming our commitment to championing a more inclusive society— one where every girl has the opportunity to thrive and lead. 💪 #EmpoweringGirls #WinWithCare #ProudToB #InclusiveCare