Beiersdorf

Did you know the beauty and personal care industry is a major engine of economic growth, innovation, and sustainability in Europe? 💡 Yesterday, The Value of Beauty Alliance, led by Vincent Warnery and 15 other CEOs of the beauty and personal care industry, gathered in Brussels to highlight the industry's contribution to Europe’s competitiveness and growth. During the Value of Beauty Event, the alliance published their new report. Commissioned by @OxfordEconomics on the socio-economic impact of the beauty and personal care value chain in the EU, it reveals that if the industry would be a country: its economy would be as big as Hungary’s—fueling €180 billion in GDP. To protect this powerhouse, Beiersdorf is collaborating with all Value of Beauty alliance members and actors within the value chain, to ensure that Europe remains competitive on the global stage. 🚀 What did you think? Did you expect the Beauty and Personal Care Industry to be as influential as the report showed? #ValueofBeauty #ProudToB #WinWithCare #Beiersdorf

Turning today’s trash into tomorrow’s treasure ♻️🌍 Recycling is key to a sustainable future, and we’re committed to strengthening the circular economy. But to drive real change, we must rethink both packaging design and recycling infrastructure. Global Recycling Day on March 18 is a reminder that every action counts. 📦 Packaging: Designed for Recycling 83% of our packaging is already designed for recycling – and we’re aiming for 100% by the end of 2032. But even the most innovative designs can’t fulfill their purpose without the right infrastructure. That’s why we’re working on both. 🌍 Women in Circularity: Expanding Recycling Where It’s Needed Most Since 2023, “Beiersdorf’s Women in Circularity Program” has been supporting social businesses in Argentina, Ghana, India, and Kenya to improve plastic waste recycling. By expanding infrastructure and supporting women in waste management with job opportunities and access to basic healthcare, we help driving both environmental and social progress. Because #recycling doesn’t just close the loop on materials—it creates opportunities and empowers communities. 💡 How do you make recycling part of your daily routine? #Beiersdorf #TogetherWeCare #GlobalRecyclingDay #CircularEconomy #CSR #CorporateSocialResponsibility #SocialImpact

Meet our Brand Management Trainee, Allegra Baumanns! 🚀 Just two years ago, she attended a company presentation at Nova School of Business and Economics, where she first discovered the Beiersdorf trainee program. Fast forward to today—she’s back at the same fair, but this time on the other side, representing Beiersdorf as a trainee! ✨ From company presentation to dream job—Allegra’s journey shows how curiosity and making a lasting impression by asking the right questions can open the door to life-changing career opportunities! 💙 #Beiersdorf #WinWithCare #FromStudentToTrainee Lilli Stenzel Kira Steffens

Win with Care is part of our DNA and means that as an undisputed authority in skin care, we always have care at the center of everything we do while adopting a winning mindset. #Beiersdorf #WinWithCare

A day in the life at the Beiersdorf Headquarters 👩💻✨ From morning coffee at our Working Café to creative brainstorming in our Collaboration Hub – follow Nina-Sophie Müller, Teamlead Product & e-Shop in job share with Lea W., for a sneak peek into her Beiersdorf Campus life! 💙 #Beiersdorf #WinWithCare #BehindTheScenes

A New Chapter for our Beiersdorf team in Hong Kong! 🌟 Yesterday, we celebrated the Grand Opening of our brand-new Beiersdorf Hong Kong Office – a milestone that unites Beiersdorf, La Prairie, and Chantecaille under one roof! This office is more than just a workspace; it represents our brands, values, and vision. Built for collaboration and innovation, it fosters cross-brand synergies and provides a state-of-the-art environment where creativity thrives, all with a breathtaking sea view. By bringing our brands NIVEA, La Prairie, and Chantecaille together, we are enhancing efficiency, strengthening teamwork, and embracing our One Beiersdorf philosophy. This move creates new opportunities for connectivity and growth, shaping the future of how we work. With over 100 colleagues joining the celebration, the day was filled with excitement, tradition, and collaboration. We explored our modern, sustainable workspace, designed to inspire creativity and connection. The Golden Pig Cutting and Ribbon Cutting Ceremony symbolized prosperity and success, while the energetic Lion Dance performance welcomed good fortune and positivity into our new home. A heartfelt thank you to everyone who made this project a success. This achievement is a true testament to the power of teamwork. Here’s to an exciting future in our new Beiersdorf home in Hong Kong! 💙✨ #Beiersdorf #ProudToB #BeiersdorfHongKong #NIVEA #LaPrairie #Chantecaille YEH SHARON, Patricia Ho, Claudia Wu

From momhood to menopause to mentoring: Celebrating International Women’s WEEK! At Beiersdorf, we don’t just talk about empowerment, we live it. That’s why we celebrated International Women’s Day with a dedicated Women’s Week at our headquarters this year. Over the past week, we tackled some of the topics that matter most – some highlights: 💡 A special edition of our internal #PowerTalk series with inspiring leaders, featuring our CEO Vincent Warnery. 💪 Masterclasses to help women own their space, their voice, and their career. 🤝 The launch of MOMhood by Sisterhood, a dedicated network for working mothers to connect, share, and thrive. 🩺 A global Menopause Health Talk with Prof. Dr. Katrin Schaudig, President of the German Menopause Society, shining a light on an issue too often ignored—breaking stigma, sharing experiences, and offering real strategies for change. A huge thank you to everyone who made this week special, and to our #SisterhoodisPower community and our colleagues from our GOOD FOR ME Team, who work every day to create a more equal and supportive workplace and foster open dialogue. #Beiersdorf #InternationalWomensDay #AccelerateAction #WinwithCare #CareChangesEverything

Today marks Equal Pay Day in Germany. A date that symbolizes the day in a calendar year up to which women theoretically work unpaid, while men are paid for their work from January 1. At Beiersdorf, we don’t just acknowledge this issue — we take action. We're proud that in Germany we are already in a leading position, holding the Universal Fair Pay Leader certification by the Fair Pay Innovation Lab. But we are not stopping there. Our ambition is global: by 2026, we aim to achieve global Universal Fair Pay Leader certification! 💪 As part of this commitment, we conducted our first comprehensive Global Pay Equity Audit across 50 countries in 2024 . 🌐 Now, we’re expanding this audit to all our markets and will repeat it annually to ensure continuous progress. At Beiersdorf, gender equity is a clear priority — every second management position worldwide is already held by a woman. But true equity goes beyond representation; it requires fair and equal conditions for all. Our initial audit, including around 70% of our employees globally, revealed a minimal pay gap of 0.98% in favor of men. In other words, for every €1 earned by our male colleagues, our female colleagues earn about 99 cents. While this is a strong starting point, we are committed to, identifying and addressing remaining gaps in every market worldwide. Through transparency, top-level accountability, and ongoing dialogue with all our teams, we don’t just talk about fairness and equal opportunity—we make them the foundation of how we do business. And we won’t stop until true equity is a reality for everyone. ✨ #EqualPayDay #GenderEquity #FairPay #WinwithCare #CareChangesEverything #Beiersdorf

Great news for the beauty industry and for our planet! 🌍 Consumers today don’t just look for effective skincare—they want to make choices that align with their values. And soon, making informed, responsible decisions will become even easier. That’s why we are proud to support the launch of The EcoBeautyScore tool – a groundbreaking step towards more transparency and sustainability in the beauty industry. As one of 70 companies and trade associations across four continents, we have collaborated to develop a simple, harmonized, and science-based approach that helps consumers understand the environmental impact of their purchases. By providing consumers with this level of transparency, we’re not only helping them make better choices—we’re also driving eco-design innovations across the industry. Only a few months from now, EcoBeautyScore will be available across Europe. Why does this matter? 🌱 Because for us at Beiersdorf, sustainability isn’t just a trend—it’s our responsibility and even more than that: an opportunity for innovation and positive change. With our CARE BEYOND SKIN Sustainability Agenda, our commitment goes far beyond skincare; it’s about shaping a future where businesses take accountability for their impact and actively contribute to a healthier planet. Let’s take action today and make a lasting impact! 💙 #Beiersdorf #CareBeyondSkin #TogetherWeCare #ResponsibleBusiness #CorporateResponsibility

Coppertone - Unbeatable Performance 😎 As the first sun care brand launched in the U.S., Coppertone is synonymous with sun protection, trusted by generations. Today, we couldn’t be more excited to announce Coppertone’s new partnership with the incredible Ilona Maher 🏅. Who else could embody Coppertone Sport’s unbeatable performance for the 2025 sun season better? None other than Ilona Maher, an unstoppable force in rugby, social media, and beyond. 🏉 Ilona’s commitment to pushing boundaries both on and off the field aligns perfectly with our mission with Coppertone Sport: protect and enable you to get out in the sunshine and live your life to the fullest. Coppertone Sport provides unbeatable performance no matter the activity. ☀️🏃️🌊 This partnership marks an exciting step for Beiersdorf, strengthening our presence in the U.S., the world’s largest sun care market, while aligning with our vision of building iconic brands that set new standards to be the best skin care company in the world. ✨ #Beiersdorf #WinWithCare #Coppertone #SunCare #unbeatableperformance