blowUP media

Premium Plus Placemaking   During the Dutch Grand Prix in Zandvoort, CHANEL launched the Limited Edition ALLURE HOMME SPORT SUPERLEGGERA like no other. The larger-than-life 1,440 sqm landmark right at the entrance of Circuit Zandvoort in the Netherlands captured the attention of thousands of racing fans, making a powerful statement at the heart of the action. With more than 300,000 visitors over the weekend and worldwide exposure of this Giant Poster campaign on television, there could not have been a better time and place to kick off the global media campaign. Premium Plus Placemaking at its best.   A special thanks to CHANEL and PHD Media Nederland!   #OOH #placemaking #blowUPmediaHUB

Time to look back at some of the greatest campaigns of August in the UK, Belgium, The Netherlands and Germany 🚀 What’s to come next month?! #OOH #WeBuildBigBrands

🚀 Creativity without limits: congstar sets new standards! 🚀 Congstar's latest XXL special build shows how innovative ideas can be implemented in public spaces. Using a design in the style of a tear-off advert as seen on housing ads or on notice boards, Congstar is giving away three times a full year's rental in a nationwide competition as part of the launch of its new product. The combination of the campaign's unqiue presentation and its impressive design simply makes you stop and stare and proves once again that out-of-home (OOH) is still one of the most effective platforms to showcase brands. 👏 Congratulations to Congstar and everyone involved in this build. #OOH #OutOfHome #Creativity #Congstar 🚀 Kreativität ohne Grenzen: Congstar setzt neue Maßstäbe! 🚀 Wie innovative Ideen im öffentlichen Raum wirken können, zeigt die neueste XXL-Sonderumsetzung von Congstar. Mit einem Motiv im Stil einer Abreißzettel-Anzeige, wie man sie von Wohnungsgesuchen an Ampeln oder schwarzen Brettern kennt, verlost Congstar im Rahmen der Einführung seines neuen Produktes Internet für Zuhause dreimal eine komplette Jahresmiete in einem bundesweiten Gewinnspiel. Die Kampagne verbindet eine eindrucksvolle Umsetzung mit cleverem Design und sorgt dafür, dass man einfach stehen bleiben muss! Diese Art der Werbung beweist einmal mehr, dass Out-of-Home (OOH) nach wie vor eine der wirkungsvollsten Plattformen ist, um Brands in Szene zu setzen. 👏 Herzlichen Glückwunsch an Congstar und alle, die an dieser Umsetzung beteiligt waren. #OOH #OutOfHome #Kreativität #Congstar

💭 OOH is the most inclusive channel. And the medium itself becomes the message thanks to OOH media owners’ commitment to charities and local initiatives #IPAO #RealWorldImpact

💭 Maximum impact, minimal output. As a one-to-many channel, OOH emits less carbon per impression than all other media measured. #IPAO #RealWorldImpact

We are thrilled to announce that this year again we are one of the official media partners of Amsterdam Fashion Week. We are taking creativity, sustainability and innovation to the next level by showcasing the brilliance of 34 designers on our premium digital screens across the largest cities of The Netherlands. Our commitment to delivering high-impact innovative advertising perfectly aligns with the forward-thinking vision of AFW. Stay tuned to see the newest creations of the designers on our screens and the catwalks in September! #fashion #creativity #OOH

💭 OOH is the Responsible Choice Almost 50p in every £1 spent in OOH goes back to communities. Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit. #IPAO #RealWorldImpact

Emily in Antwerp 👗 In honor of the fourth season of Netflix hit series Emily in Paris, we have brought Emily to life in 2D with HUB on the largest and most prestigious Giant Poster of Antwerp, Meir Palace. The match between the historic Meir Palace and the grandeur of the show is unmatched and called for a chique campaign. With Meir Palace being situated on the busiest shopping street of Antwerp, there could not have been a better location for Emily to come to life in OOH. Maybe you can find a spare moment between binging the show to go see the Giant Poster in real 😉   Bravo 👏 Netflix Wavemaker GroupM Belgium Paloma   #OOH #impact #largerthanlife

OOH 🤝 powerful campaigns Channel 4's 'Considering What?' campaign is currently live on three of our stand-out sites across the UK. This bold creative from Channel 4's multi-award-winning in-house agency, 4creative, challenges the tired stereotypes that resurface every four years during the Paralympics. It urges viewers to rethink their perceptions of Paralympic greatness. Our Giant Posters are all about making a huge impact, and when paired with such a powerful campaign, they captivate audiences and inspire a fresh perspective. OMD UK Talon #ConsideringWhat #Paralympics #OOH #WeBuildBigBrands

💭 OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory. #IPAO #OOHTheDigitalPrimer