75Media

🌟 Meet Jan V. - 75Media’s Programmatic Powerhouse 🌟 Jan is the driving force behind programmatic advertising at 75Media. Her expertise in data-driven precision targeting makes her an invaluable asset in delivering highly effective campaigns. 💬 “The power of programmatic is incredible - reaching the right people, in the right place, at the right time. That’s what excites me every day.” At 75Media, Jan thrives on innovation, collaboration, and keeping things running smoothly (so the rest of us don’t have to stress). What’s her favourite thing about working here? 💬 “I truly have the opportunity to manage my own channel and contribute meaningfully to the company, and the amazing team.” And when she’s not making magic happen with programmatic, she’s busy in the kitchen, testing out new recipes - or as she calls it, data-driven cuisine. 👩🍳🔥 💬 “I enjoy spending time with my family, and I also have a passion for cooking and pushing my limits.” We’re lucky to have Jan as part of #Team75. Her expertise, dedication, and ability to make programmatic exciting are shaping the future of DOOH. Check out Jan's webinars to learn more about Programmatic DOOH - https://hubs.la/Q03bGpJN0 #ProgrammaticPro #BehindTheScenes #OOH #DOOH

February’s campaigns were bold, eye-catching, and impossible to ignore! ❤️ Last month, brands across our roadside billboards turned heads, captured real audiences, and made a lasting impression. From Valentine’s Day-inspired creativity to high-impact messaging, these campaigns proved the power of out-of-home advertising. Check out some of the standout campaigns that stole the spotlight in February! Odoo | For Goodness Shakes | Just Eat for Business RapportWW | Machine Mart | Morrisons Kinetic | The Gym Group Posterscope | Radiator Outlet #OutdoorAdvertising #OOHSuccess #DigitalBillboards #Marketing #BrandVisibility #AdvertisingImpact #BillboardMarketing

International Women’s Day 2025 is about more than just conversation; it’s about accelerating action to create lasting change. At 75Media, that’s exactly what we’re committed to doing. From fostering gender diversity to making real, measurable strides in sustainability, action is at the heart of our ESG strategy. We sat down with Katy Conway, our Brand Communications and ESG Director, to discuss how 75Media is making an impact. She shared insights on: ✅ The importance of mentorship and leadership opportunities for women. ✅ How we’re creating new pathways into the advertising industry. ✅ The tangible steps we’re taking towards net zero, from carbon accounting to biodiversity projects. ✅ Why partnerships - like the one we have with the Yorkshire Dales Millennium Trust (YDMT) - are key to accelerating environmental action. Her key takeaway is to start small, stay committed, and keep it real. Big ambitions are important, but it’s the tangible, consistent progress that truly drives change. This International Women’s Day, we’re asking: How will you accelerate action? Read the full interview: https://lnkd.in/eR9rsW6b #IWD2025 #AccelerateAction #Sustainability #ESG #WomenInLeadership #DiversityInAdvertising #75Media

Breaking news!     We're thrilled to announce that we've expanded our UK portfolio by acquiring the majority of Mass Media's large-format digital roadside billboard estate, further strengthening our position as one of the UK’s leading outdoor media operators    We have already integrated 31 new sites into our portfolio, meaning we can deliver greater audience numbers to brands in a range of locations, including Wimbledon, Bristol, Southampton, Derby and Nottingham. The newly-acquired portfolio reaches 19 million people per fortnight, which further increases our reach and broadcast capabilities.     In addition to these 31 existing sites, we will also operate a large proportion of Mass Media’s agreed future pipeline of D48 and large-format digital (LFD) sites, taking the total number to 49.    Paul Inman, our CEO & Founder, shares: "This acquisition is a significant step forward for 75Media. It not only enhances our digital portfolio but also sends a clear message to the industry—we are expanding, we are investing, and we are committed to delivering high-quality roadside advertising opportunities."    Mass Lambresa, CEO of Mass Media, adds: "Now is the right time for this transition. We've had great success with our large-format digital portfolio, and 75Media is well-placed to take these sites forward."    This acquisition comes at a pivotal moment following our recent seven-figure investment from Mercia Ventures, further bolstering our position in the #OOH industry.    More sites, more impact, more opportunities for brands!    Read the full article: https://lnkd.in/eJUN792B   #75Media #DOOH #Billboards #Advertising 

BIG news from 75Media.     We’re excited to announce that we have secured a seven-figure investment sum from Mercia Ventures to fuel our next stage of growth. This isn’t just about expansion, it’s about innovation.    With this backing, we’re accelerating our technological developments, including our AI-driven platform, BOB (Billboard Optioning & Booking system), supporting our ambitions to make outdoor advertising more accessible than ever.    We’ve come a long way since launching in 2020 with just two employees. Now, as the UK’s #2 large-format roadside billboard operator, with over 1,200 sites and a growing international presence, we’re just getting started.    Paul, our CEO & Founder, said: “This investment is a defining moment for 75Media. Mercia’s support isn’t just about capital; it’s a vote of confidence in our vision to build a tech-enabled outdoor advertising business, which still has people at its heart."    A huge thank you to Mercia Ventures for believing in our vision, and to our incredible team for making it happen. Let’s keep pushing the boundaries.     Read the full investment story: https://lnkd.in/eHgxyr93   #OutdoorAdvertising #TechDriven #Growth #75Media 

BOB is here to help with all things billboard advertising, but have you put BOB to the test yet? Why not try some of these prompts to see how BOB can help you... 🟠 Can you give me a step-by-step guide to launching my first billboard campaign? 🟠 How can I make my brand unmissable with outdoor advertising? 🟠 How is 75Media making billboards more sustainable? 🟠 If I were a billboard where would I get the most attention? 💬 Tried something fun with BOB? Let us know in the comments - we’d love to hear how you put it to the test! Try it now: https://hubs.la/Q038Kx040 #AI #OutdoorAdvertising #OOH #DOOH #BOB

We’re officially a 5-star business! ⭐️⭐️⭐️⭐️⭐️ We’re proud to have been awarded a 5-star Support the Goals rating which recognises our commitments and actions across net zero, biodiversity, living wage, gender equality, and waste. This achievement reflects the work we’ve put into building a responsible, sustainable business - one that not only sets ambitious targets but also takes real action to make a difference. Our partnership with Yorkshire Dales Millennium Trust played a key role in securing our biodiversity star, while our broader ESG strategy aligns seamlessly with Support the Goals' framework. Big thanks to Support the Goals for this recognition and to our team for making it happen! 💚 #SustainableBusiness #ESG #OOH #DOOH #OutdoorAdvertising #MakingAnImpact

🌟 Meet Matthew Farrar - 75Media’s unsung hero 🏆👏 Matthew’s (aka Matty's) journey into marketing started with a Digital Marketing Apprenticeship at Cube Communications, where he dove into social media and content creation. 💬 “It was fast, fun, and where I found my love for marketing.” At 75Media, Matty is a key player in the marketing team, bringing fresh ideas, energy, and an appreciation for the facilities. ☕ What’s his favourite thing about working here? 💬 “Hands down, it’s the amazing atmosphere, everyone’s on the same journey, and it feels like a true team effort. Plus, I can’t say no to the endless coffee!” 🎨 But what truly fuels his creativity? A deep love for design. From eye-catching visuals to compelling storytelling, he is passionate about bringing ideas to life. 💬 “Design is where strategy meets creativity. I love the challenge of making something not just look great, but communicating the right message too.” When he’s not driving our marketing forward, he’s at Elland Road, passionately supporting Leeds United. 💙💛 💬 “Nothing builds patience and resilience quite like being a Leeds fan.” We’re lucky to have Matthew as part of #Team75, his dedication, creativity, and eye for great design makes all the difference! #UnsungHero #MarketingMaverick #BehindTheScenes #OOH #DOOH

❤️ Love content? Love marketing? Love billboards? Let’s talk. At 75Media, we’re not just another outdoor advertising company; we’re a dynamic force reshaping the UK’s advertising landscape. We’re seeking an experienced Content Marketing Manager to craft compelling narratives that resonate with our diverse audience. This role offers the chance to shape our brand’s voice and make a tangible impact in a rapidly evolving industry. What you’ll offer: - Min. 3 years experience in marketing, with a strong understanding of content marketing strategies. - Proven experience in planning, collating, and creating social media content. - Proficiency in using scheduling tools for social media and campaign management. - Experience in creating and managing sales and marketing materials. - Familiarity with website content management systems (CMS) and basic website updates. - Strong research skills. - Excellent written and verbal communication skills. - Ability to work collaboratively within a team and across departments. - Strong organisational skills and attention to detail. What we offer: We foster an environment of collaboration, innovation, and growth. You’ll have the opportunity to shape impactful campaigns, contribute to strategic decisions, and be part of a team that values creativity and results. - Salary: £30k – £35k per year (depending on experience) - Clear career progression and growth opportunities - Private healthcare scheme - Access to state-of-the-art co-working facilities at Leeds City Centre & UK Cubo regional offices - Opportunities to participate in ESG volunteering days - Ongoing training and development programs If you’re driven, innovative, and eager to be part of a company that’s redefining outdoor advertising, we want to hear from you! 🔗 Apply via LinkedIn here: https://hubs.la/Q037jp0T0 🌍 Apply via our website here: https://hubs.la/Q037jvcV0 #OOH #DOOH #OOHJobs #ContentMarketingManager #Marketing

📢 Unlocking the power of OOH: How to measure ROI in the digital age Marketers track clicks, impressions, and conversions, but how do you measure the impact of a billboard? Traditionally, OOH measurement posed challenges, but advancements in technology are making it easier than ever to track ROI. It's no longer a ‘gut-feeling’ investment, it’s a data-driven channel with measurable impact. Here, our MD Paul Inman explores the latest OOH measurement strategies. 📖 Read the full blog here: https://hubs.la/Q036Zm3k0 #OOH #MarketingROI #DOOH #MarketingAnalytics #BrandAwareness #AdvertisingStrategy