brands and emotions GmbH

Royal Champions League night in Stuttgart! 👑 For our client REWE, we invited 100 VfB fans who were unable to travel to Turin for VfB Stuttgart's away game against Juventus Football Club to the newly designed "Sportstudio" in the MHP Arena Stuttgart to watch the Champions League away game together in their second living room. 🏟️🔴⚪️ The evening was elegantly hosted by Alexander Franke and DIE FRAKTION warmed up the guests with their phenomenal VfB hymns, so that VfB felt the support from home. 🔥💪 The spectacular game ended with the winning goal in overtime. The fans were in a great mood and celebrated the successful evening with the band long after the final whistle. 🍾 #brandsandemotions #rewe #vfbstuttgart #football #sportsmarketing #brandactivation

Welcome back, AUDI AG!🚘⚽️ After a short "time-out" we are excited to welcome back one of our founding clients Audi as lead agency for the FC Bayern partnership.🚀 Our first joint project was this year's car handover of the new all-electric Audi models to the stars of FC Bayern at the Audi Piazza in Ingolstadt.🙌 In addition to the handover itself, we were focussing on the interaction of Harry Kane, Jamal Musiala, Thomas Müller and co with numerous fans and employees, as well as a visit by the players into the design and production process at the plant. An additional highlight was a vlog filmed by the players themselves during the day from their own perspective, giving fans exclusive behind-the-scenes insights into the event. You can find the full video on FC Bayern's YouTube channel.🎥 Thanks to Audi Deutschland and FC Bayern München for allowing us to be part of this long-standing partnership. We look forward to many more events and activations! Thanks also to We Are Social and Lisa Hofmann for the collaboration and Dominik Kaenel, Michael Sandtler, Susanne Höcklin, Dirk Herrmann, Michaela Tentlewitz, Lisa Failer, Moritz Benkert and Santo Viola for the great team effort🙏

Second home game, sold-out arena – the Kellogg's Matchday Presenter was a blast! 🏀🔥   Bringing the Kellogg Company's Matchday Presenter to life for a packed house at FC Bayern Basketball's second-ever home game in the new SAP Garden was no easy task. But together with the amazing team Hirsch auf Löwe, FC Bayern Basketball, SPORTS PIONEERS and totally MGMT, we pulled off an unforgettable activation. From exciting in-game activations to having awesome creators join the event, this sold-out matchday set the bar high. Huge thanks to everyone who made this happen Nicole Trembacz, Christin Hückel, Nina Finke, Daniel Jensen, Benedikt Nießen & Lena Rogenhofer 💪👏 #brandsandemotions #kelloggs #fcbayernbasketball #sportsmarketing #emotionalbrandboosting #brandactivation #brandconsulting

We developed an exciting concept for a social media series about flag football with Mona Stevens for our client Dr Pepper! 🏈🔥 From warm-ups to touchdowns, the content shoot had it all! The focus layed on technique, tactics and a lot of fun. We have some exclusive behind-the-scenes footage just for you! 🎬 Stay tuned to see what the final result looks like - you can find out from the end of December until the Superbowl on the social channels (TikTok, Instagram & YouTube Shorts) of Dr Pepper Germany! #brandsandemotions #americanfootball #sportsmarketing #flagfootball #drpepper #superbowl

The NFL season just started, and it’s already off to an epic start! 🏈 Together with the Seahawks, we pulled off an unforgettable watch party for their game against the Patriots. Having both Seahawks mascots and legend Bruce Irvin on-site engaging with all fans, giving autographs, interviews, and being available for photos, made this an unforgettable evening for all fans. 🤩🎙️ On top of that, we had awesome prizes for a sweepstake, exciting giveaways, and a flying dinner for everyone. With host Florian Ambrosius from RTL and live broadcasts to American TV, the football atmosphere really came to life in the heart of Munich! 🎥 What a way to kick off the season! 🔥 #brandsandemotions #americanfootball #sportsmarketing #watchparty #seattleseahawks #seahawksgermany

NFL season opener in Hamburg ❤️💛   For the start of the new NFL campaign, we opened the Kansas City Chiefs ChampionsHaus presented by STRAUSS in the Hanseatic city for our partner the Kansas City Chiefs. ⛴️   Together with five content creators and the two winners of the giveaway, an evening full of football fun was celebrated on the Chiefs' branded houseboat! From a game of Madden to making friendship bracelets together, everything was included! But the star of the night was definitely the Vince Lombardi Trophy! 🏆   There also was a very special highlight: our houseboat was admired on the RTL broadcast!   The evening ended with lots of cheering as the Chiefs beat the Baltimore Ravens 27-20 🏈. #brandsandemotions #nfl #sportsmarketing #kansascitychiefsde #chiefsde

🌟 What an incredible day at the Laureus Sport for Good Charity Wiesen! 🌟 Last Sunday, on September 22nd, we had the privilege of joining forces once again with the amazing team at Laureus Sport for Good Foundation Germany, Austria to create an unforgettable experience with the Laureus Sport for Good Charity Wiesn. For those who've been following us, you know how close this foundation is to our hearts. We've proudly supported their mission - both nationally and internationally - for many years, and thanks to Paul Schif, our partnership continues to thrive. This year’s Wiesn activation was nothing short of inspiring! 💙 The generosity of our guests was truly the driving force behind the day’s success. Together, we raised vital funds to support children and young people across the globe, empowering them to build a brighter future through the transformative power of sport. We want to extend a heartfelt THANK YOU to all the incredible donors, supporters, and of course, the wonderful Laureus team for making this day so special. #brandsandemotions #laureussportforgood #charitywiesn #sportsforchange #givingback #partnership #makingadifference

As we are still reminiscing about the great time we had during the European Championships, here are a few impressions from our activation together with Fanatics. With their Fanatics van we toured through Germany and gave England fans the opportunity to swap their fake jerseys for real England jerseys. For free.⚽️ 🇬🇧 Whether in Frankfurt, Gelsenkirchen or at the grand final in Berlin - we were on site at the games and were able to make many fans happy and pimp up their fan outfits. 🤩 #brandsandemotions #football #jerseyswap #sportsmarketing #fanatics #onefanatics

Right after the European Championship was over, we directly started into the new 3. Liga season together with TSV 1860 München.⚽️🤩   With our client REWE, we already implemented the first TSV 1860 München events of the season. As every year, this includes the Löwen Fan-Fest at the training ground, where REWE provided delicious snacks with a food truck.🤍💙 Another highlight was the Löwen Media Day, where some cool content formats for the coming season have already been shot and produced. We're really excited about the season and are looking forward to all the upcoming exciting projects! 🙌

It's a match: Dr Pepper becomes new sponsor of the Carolina Panthers!🤝 We are proud to be able to support the two American brands in their expansion into the German market.🇺🇸🇩🇪 In addition to coordinating the collaboration, we were also responsible for creating the concept for the announcement and are currently in the middle of planning further implementations and activations for this year.  The highlight of the partnership will be the NFL Munich game between the Carolina Panthers and the New York Giants on November 10th in Munich. Beyond this project we will take on numerous other activations for various sponsors, teams and the NFL itself. 🏈🚀