Bright Up Agency

We are pleased to announce that we have successfully brokered a partnership between Original Wagner Pizza GmbH and the DFB-ePokal! 🍕🎮   This partnership is a true win-win for both sides, aligning seamlessly with Wagner's strategy to #engage a younger audience through social media #content. The iconic brand will feature prominently through branding across all DFB-ePokal channels and will generate unique content for Wagner's owned and operated social accounts – a core pillar of this collaboration.   Furthermore, existing content creator partnerships will benefit from Wagner's involvement with the DFB-ePokal as they will be actively involved in content creation to increase awareness and excitement. Another highlight of this partnership will be an on-pack #campaign with more details to be shared at a later stage. Keep an eye out for more details!   We are thrilled to see the enthusiasm from everyone involved and can’t wait to see this partnership come to life. 🍕

It's a Wrap! Last Friday the Influencer #Darts World Championship took place at the Uber Eats Music Hall. It was fantastic to be part of it as Bright Up Agency, especially since we hosted and managed the partner lounge that evening. We had over 60 guests on-site and the interactions in this setting were simply great. The professionalism behind the scenes was truly impressive, from the top-notch broadcast setup to the appealing stage design. It's always amazing to see how many dedicated professionals work tirelessly to make such an event a success. Props to both INSTINCT3 and Semmel Concerts Entertainment GmbH for a very smooth execution! Last but not least a huge thank you to all the partners who supported the event, particularly our partners Winmau Dartboard Company Ltd. and dm-drogerie markt Deutschland who made a significant impact in realizing the event. To make it short: This event perfectly combined #sports and #gaming with #music and judging by the viewership data, it was a huge success.

Ring, rrring, rrrring! After a very successful collaboration during the Baller League Final Four event between Vodafone and Eintracht Spandau, we are pleased to share that this unique #partnership will continue based on the incredible results achieved! 🎉   And best of all, it will extend throughout Season 2 of the Baller League, which just started yesterday. Vodafone will benefit from extensive brand and content integration across all Eintracht Spandau channels, fully focused on their Baller League team. A key highlight of this activation will once again be the deep integration of the persona 'Präsident Knabe' which we leveraged during the initial stunt. You can be sure it will be fun once again! Keep your eyes open for amazing live #activations and #content!   Thanks to everyone involved and the trust from all parties. It is clearly a strong #connection. #GamingMeetsSports

Co-streaming has become incredibly important for publishers, league operators and teams alike to boost viewership and accessibility to live content. Our partner Eintracht Spandau has been leveraging this feature during all their Prime League matchdays and of course when they reached the #EMEAMasters final a couple of weeks ago. The results were just impressive. While the official EMEA Masters stream reached around 12,000 peak viewers, Eintracht Spandau in partnership with HandOfBlood gathered an incredible 82,500 peak viewers on their Twitch channel. 📺 We let the numbers speak. #Esports #CoStreaming #LiveStream

Bullseye! 🎯 We are excited to announce that SEINZ. by DM will be joining the Influencer Darts World Championship as an official partner in late July this year. One key initiative will see SEINZ. supporting all attending Content Creators with its innovative and high-quality grooming products so they can style themselves as seen in traditional darts. We can expect some very good-looking people on stage! In addition to general branding, SEINZ. will also distribute goodie bags to all event visitors, expecting up to 2,000 people on the ground! Gaming meets sports meets entertainment at its best. Don't miss this out! #Darts #Gaming #BrandPartnerships #Entertainment #Berlin #UberEatsMusicHall #HandOfBlood

Did you know that our partner Eintracht Spandau is dominating the Baller League on Instagram? According to data from Result Sports for OMR, they lead the Instagram ranking with a staggering 639,174 interactions during Season 1. To put this into perspective, the total interaction count for all twelve teams combined is 924,113. They have clearly proven to be the strongest team brand in terms of content & activation, making Season 1 an absolute blast. And also checking other social media metrics they were truly at a champion's level, showcasing their incredible engagement and influence. Well done and there are so many more opportunities for season 2! We can't wait for it! If you're interested in exploring partnership options, reach out to us at eins@brightupagency.com! #EinS #EintrachtSpandau #BallerLeague #ContentChampions #Season1 #Interactions

We are pleased to share that Winmau Dartboard Company Ltd. will become an official partner for the recently announced Influencer Darts World Championship in late July this year. For over 70 years, Winmau has been obsessed with excellence in darts through unrivalled innovation, making them a perfect partner for this event. Winmau will support the event with top-notch darts products, ensuring that attending influencers will play under the best conditions. The Influencer Darts World Championship will welcome around 2,000 enthusiastic fans at the Uber Eats Music Hall in Berlin, while hundreds of thousands will tune in via the official live stream. Just like last year, Maximilian "HandOfBlood" Knabe will act as the initiator and host of the event while German Darts Pro Martin Schindler will support him. Don't miss this out! 🎯 In case you want to learn more about the event and partnership opportunities feel free to reach out to us: partnerships@brightupagency.com #Darts #Entertainment #Winmau #Partnership #HandOfBlood

Yesterday, our Managing Director and Co-Founder Marco had the pleasure of speaking at the 22nd edition of the S-Payment Symposium in Frankfurt. Despite the perfect weather, his keynote focused on how crucial banking and payment providers are to the gaming and esports industry. Marco highlighted that in-game purchases are not only key revenue drivers for publishers but also benefit the entire esports ecosystem, especially teams. Furthermore many brands from this sector are already involved through sponsorships and other activations, where Marco showcased best cases. A big thank you to S-Payment for the invitation and the excellent organization! It was a pleasure being your guest! #Gaming #Esports #Fintech #SPaymentSymposium #InGamePurchases #BrightUp

It's that time of the year again: #OMR24 in Hamburg is just around the corner, and Bright Up will be there next week to connect with amazing people. Dominic Müller still has a few slots available for discussions on the latest trends and topics in gaming, esports, and entertainment. Reach out to him and schedule a meet-up on site! We are looking forward to insightful conversations and new connections at OMR!    #OMR #Networking #Gaming #Esports #Entertainment

EINTRACHT SPANDAU is EMEA Masters Champion!!! Congratulations to Eintracht Spandau, same as Bright Up a company under the I3 Holding group, on their remarkable achievement last Sunday! 🏆 Winning the EMEA Masters just after clinching the German Championship is an incredible feat and a testament to the passion and dedication of their team. Their hard work and perseverance over the years have finally paid off, and we couldn't be prouder to witness their success. It was incredible to see the strength and commitment of their fanbase, especially after hosting and prepraing a public viewing event on Sunday to celebrate the final. 400 seats were sold out in minutes! Here's to many more victories ahead!    #EMEAMasters #Champions #PrimeLeague